Search Results: and-the-clients-went-wild-how-savvy-professionals-win-all-the-business-they-want

...And the Clients Went Wild!

How Savvy Professionals Win All the Business They Want

Author: Maribeth Kuzmeski

Publisher: John Wiley & Sons

ISBN: 9780470769904

Category: Business & Economics

Page: 288

View: 9427

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

...And the Clients Went Wild!, Revised and Updated

How Savvy Professionals Win All the Business They Want

Author: Maribeth Kuzmeski

Publisher: John Wiley & Sons

ISBN: 1118156293

Category: Business & Economics

Page: 288

View: 1372

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

Sustained Leadership WBS

A Disciplined Project Approach to Building You and Your Team into Better Leaders

Author: Thomas G. Reid, JD, CSCM, CPCM

Publisher: Morgan James Publishing

ISBN: 1683505948

Category: Business & Economics

Page: N.A

View: 8044

The Sustained Leader WBS provides a comprehensive tool for assessing and improving leadership potential. A Work Breakdown Structure decomposes every part of the work to be done in a project. Through extensive research and surveys the author has identified 229 WBS elements that apply to building yourself into a sustained leader. Each element provides a self-assessment, additional resources, and a place to record personal goals and due dates giving each reader a personal program plan to build themselves into a better leader.

Red Zone Marketing

A Playbook for Winning All the Business You Want!

Author: Maribeth Kuzmeski

Publisher: N.A

ISBN: 9781889150345

Category: Business & Economics

Page: 207

View: 3748

Get ready to lead your team to victory with the wealth of proven tools and techniques you can use to move the ball and score from the red zone.

The Connectors

How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

Author: Maribeth Kuzmeski

Publisher: John Wiley & Sons

ISBN: 9780470530139

Category: Business & Economics

Page: 272

View: 9473

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers. Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building. The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to: Stop networking and start truly connecting Create an avalanche of referrals and an army of happy customers Become a "connector," even if you’ve never been a "people person" Find your social IQ—and improve it Put relationship-building principles to work daily Focus on others and reap the rewards yourself Ask the right questions—and sell without selling Differentiate yourself through the impact you have on others In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

85 Million Dollar Tips for Financial Advisors

Author: Maribeth Kuzmeski, MBA, RFC

Publisher: N.A

ISBN: 9780971778016

Category: Financial planners

Page: 90

View: 7910

Agency Mania

Harnessing the Madness of Client/agency Relationships for High-impact Results

Author: Bruno Gralpois

Publisher: Publish Green

ISBN: 159079205X

Category: Business & Economics

Page: 316

View: 849

"A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.

Disrupted

My Misadventure in the Start-Up Bubble

Author: Dan Lyons

Publisher: Hachette Books

ISBN: 031630607X

Category: Biography & Autobiography

Page: 272

View: 5774

INSTANT NEW YORK TIMES BESTSELLER "Disrupted by Dan Lyons is the best book about Silicon Valley today."---Los Angeles Times "Hysterical."---Kara Swisher, Recode "Wildly entertaining."---Ashlee Vance, New York Times-bestselling author of Elon Musk For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair." Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

Demonstrating to Win!

The Indispensable Guide for Demonstrating Complex Products

Author: Robert Riefstahl

Publisher: Demonstrating to Win!

ISBN: 9780615477091

Category: Business & Economics

Page: 344

View: 8207

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world. This book will help you comfortably lead your prospect to your solution and make you the best demonstrator and presenter in your field! Tactics that you will find useful include: *Identifying and avoiding Demo Crimes *Winning demo techniques like "Tell-Show-Tell" *Building a value case for your solution *Managing your audience and reading their personalities *Creating winning themes *Performing differentiating Web demos and presentations *Conducting high value Discoveries *Managing your room environment *Winning teamwork techniques We are an idea company that has built a deep set of actionable techniques and strategies derived from years of working with the most innovative and successful companies in the world. Our clients include Microsoft, SAP, Oracle, IBM, Getinge and many others. We adapted the ideas in this book based upon training thousands of highly paid, highly experienced professional demonstrators and presenters in every region of the world thus making it globally applicable and effective. We understand that the very best ideas are judged by their impact, and our clients validate the impact of our concepts through increased sales effectiveness every day. Don't miss out on this opportunity to truly differentiate your products and services.

Cadence

A Tale of Fast Business Growth

Author: Pete Williams

Publisher: Morgan James Publishing

ISBN: 1600379710

Category: Business & Economics

Page: N.A

View: 9814

Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners—struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.” Cadence uniquely communicates entrepreneur and advisor Pete Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.

Mademoiselle

The Magazine for the Smart Young Woman

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 1992

Entrepreneur

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Business

Page: N.A

View: 748

New York

Author: N.A

Publisher: N.A

ISBN: N.A

Category: New York (N.Y.)

Page: N.A

View: 1759

New Jersey Outdoors

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Environmental policy

Page: N.A

View: 7398

Management

A Practical Introduction with Online Learning Center with Premium Content Card

Author: Angelo Kinicki,Brian K. Williams

Publisher: McGraw-Hill/Irwin

ISBN: 9780073138961

Category: Business & Economics

Page: 576

View: 8546

Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 5e) and writer Williams (of Williams/Sawyer Using Information Technology 5e) have created a highly readable introductory management text in an exciting student-friendly layout certain to be well received by today's visually oriented students. The authors have structured Management as a series of two-page spreads (i.e., left and right facing pages) of 2 - 6 pages per section, to optimize learning by presenting information in easily mastered "bite-size" chunks. Although the text is organized in a unique manner, the coverage of basic management concepts and principles is still prevalent. And besides presenting fundamental concepts of management, the book emphasizes practical advice throughout, expressed in the features "The Manager's Toolbox," "Practical Action" boxes, real-life "Example" boxes, "Management in Action" and "Ethical Dilemma" cases, and the Web-based "Taking Something Practical Away from this Chapter".

Restaurant Business

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Food service

Page: N.A

View: 7647

Scumble

Author: Ingrid Law

Publisher: Penguin

ISBN: 9781101442456

Category: Juvenile Fiction

Page: 432

View: 1896

Read the New York Times bestseller and companion to Newbery Honor winner Savvy! It's nine years after Savvy, and Mibs' cousin Ledge is on the verge of turning thirteen. More than anything, he wants the power to run like the wind. But when his birthday comes, he discovers that his savvy is actually making things fall apart. It starts out with small things, but then it gets worse. To top it all off, someone outside the family has witnessed his destruction. Now, in addition to trying to figure out how to control - or scumble - his savvy, he's got to worry about how to protect the family secrets. Over the course of one amazing summer, Ledge learns a lot about himself and his family, makes a new - and very unlikely - friend, and learns to appreciate his newfound skills. "Readers will delight in the tall-tale tropes and Ledge's authentic physical, emotional, and artistic challenges." - Booklist, starred review "The title stands alone in its fast-paced plot with twists and turns galore, and readers familiar with Savvy will eat it up and wish for more." - School Library Journal

The Referral Engine

Teaching Your Business to Market Itself

Author: John Jantsch

Publisher: Penguin

ISBN: 9781101429518

Category: Business & Economics

Page: 256

View: 9725

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Business Travel News

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Aeronautics, Commercial

Page: N.A

View: 6812

How to Win at the Sport of Business

If I Can Do It, You Can Do It

Author: Mark Cuban

Publisher: Diversion Books

ISBN: 0983988536

Category: Business & Economics

Page: 67

View: 7314

Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS. "It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors. "In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST

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