Search Results: career-warfare-10-rules-for-building-a-sucessful-personal-brand-on-the-business-battlefield

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

Author: David D'Alessandro

Publisher: McGraw Hill Professional

ISBN: 0071597301

Category: Business & Economics

Page: 240

View: 2163

“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. “With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist “With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

Brand Warfare

10 Rules for Building the Killer Brand

Author: David D'Alessandro,Michele Owens

Publisher: McGraw Hill Professional

ISBN: 9780071398503

Category: Business & Economics

Page: 240

View: 2727

NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review "D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly

Sun Tzu and the Art of Business

Six Strategic Principles for Managers

Author: Mark R. McNeilly

Publisher: Oxford University Press

ISBN: 0199920796

Category: Business & Economics

Page: 344

View: 8653

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

36 Stratagems Plus

Illustrated by International Cases

Author: S. T Douglas S. Tung and Teresa K. Tung,Teresa Tung,Douglas S. Tung and Teresa K. Tung

Publisher: Trafford Publishing

ISBN: 1426928068

Category: History

Page: 388

View: 1771

He who knows not the stratagems is respectable, but he who plays no stratagems in spite of knowing them deserves more respect. In 36 Stratagems Plus, authors Douglas S. Tung and Teresa K. Tung provide a unique collection of ancient Chinese tactics that describe some of the cunning and subtle stratagems a strategic plan that contains a trap or a ruse for the enemy. Many of these stratagems had their origins in events that occurred during the Warring States Period (475-221 BC) and the Three Kingdoms Period (220-280) in China. This collection includes sixty stratagems that illustrate the enlightened exploitation of strategic power. For each stratagem, the Tungs present an eclectic discussion of its theme, the classic Chinese case supplemented by two international cases to illustrate the use of these strategic acts by other nationalities. They then trace its source which is usually the exploit of some of the Chinese generals, statesmen, and ordinary people. The source may be from The Art of War. 36 Stratagems Plus demonstrates that it is not the quantity of stratagems that matter, but rather the way in which they are deployed.

The 33 Strategies Of War

Author: Robert Greene

Publisher: Profile Books

ISBN: 1847651429

Category: Self-Help

Page: 496

View: 2423

The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.

Moltke on the Art of War

Selected Writings

Author: Daniel Hughes

Publisher: Presidio Press

ISBN: 0307538516

Category: History

Page: 288

View: 4331

Prussian hero Field Marshal Helmuth Graf von Moltke was the architect of the German way of war.

Brains and Careers

The Story of Personology

Author: David Keirsey

Publisher: Prometheus Nemesis Book Company

ISBN: 9781885705211

Category: Psychology

Page: 375

View: 3471

How Wars Are Won

The 13 Rules of War from Ancient Greece to the War on Terror

Author: Bevin Alexander

Publisher: Crown Forum

ISBN: 0307421031

Category: History

Page: 416

View: 3000

Even as we head into twenty-first-century warfare, thirteen time-tested rules for waging war remain relevant. Both timely and timeless, How Wars Are Won illuminates the thirteen essential rules for success on the battlefield that have evolved from ancient times until the present day. Acclaimed military historian Bevin Alexander’s incisive and vivid analyses of famous battles throughout the ages show how the greatest commanders—from Alexander the Great to Douglas MacArthur—have applied these rules. For example: • Feign retreat: Pretend defeat, fake a retreat, then ambush the enemy while being pursued. Used to devastating effect by the North Vietnamese against U.S. forces during the Vietnam War. • Strike at enemy weakness: Avoid the enemy’s strength entirely by refusing to fight pitched battles, a method that has run alongside conventional war from the earliest days of human conflict. Brilliantly applied by Mao Zedong to defeat the Chinese Nationalists. • Defend, then attack: Gain possession of a superior weapon or tactical system, induce the enemy to launch a fruitless attack, then go on the offensive. Employed repeatedly against the Goths by the Eastern Roman general Belisarius to reclaim vast stretches of the Roman Empire. The lessons of history revealed in these pages can be used to shape the strategies needed to win the conflicts of today. From the Trade Paperback edition.

Wired for War

The Robotics Revolution and Conflict in the 21st Century

Author: P. W. Singer

Publisher: Penguin

ISBN: 9781440685972

Category: Technology & Engineering

Page: 512

View: 9503

P. W. Singer explores the great­est revolution in military affairs since the atom bomb: the dawn of robotic warfare We are on the cusp of a massive shift in military technology that threatens to make real the stuff of I, Robot and The Terminator. Blending historical evidence with interviews of an amaz­ing cast of characters, Singer shows how technology is changing not just how wars are fought, but also the politics, economics, laws, and the ethics that surround war itself. Travelling from the battlefields of Iraq and Afghanistan to modern-day "skunk works" in the midst of suburbia, Wired for War will tantalise a wide readership, from military buffs to policy wonks to gearheads.

What Can I Do Now?

Author: Facts On File, Incorporated

Publisher: Infobase Publishing

ISBN: 1438132506

Category: Business

Page: 238

View: 7035

Guides students on the path to a career working in the business and finance industry. Job profiles include accountants and auditors, business managers, franchise owners, and human resources workers.

Process Safety

Key Concepts and Practical Approaches

Author: James A. Klein,Bruce K. Vaughen

Publisher: CRC Press

ISBN: 1351645471

Category: Science

Page: 389

View: 7393

Effective process safety programs consist of three interrelated foundations—safety culture and leadership, process safety systems, and operational discipline—designed to prevent serious injuries and incidents resulting from toxic releases, fires, explosions, and uncontrolled reactions. Each of these foundations is important and one missing element can cause poor process safety performance. Process Safety: Key Concepts and Practical Approaches takes a systemic approach to the traditional process safety elements that have been identified for effective process safety programs. More effective process safety risk reduction efforts are achieved when these process safety systems, based on desired activities and results rather than by specific elements, are integrated and organized in a systems framework. This book provides key concepts, practical approaches, and tools for establishing and maintaining effective process safety programs to successfully identify, evaluate, and manage process hazards. It introduces process safety systems in a way that helps readers understand the purpose, design, and everyday use of overall process safety system requirements. Understanding what the systems are intended to achieve, understanding why they have been designed and implemented in a specific way, and understanding how they should function day-to-day is essential to ensure continued safe and reliable operations.

Managing Brand You

7 Steps to Creating Your Most Successful Self


Publisher: AMACOM Div American Mgmt Assn

ISBN: 9780814410691

Category: Business & Economics

Page: 256

View: 3799

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Graduate Employability in Context

Theory, Research and Debate

Author: Michael Tomlinson,Leonard Holmes

Publisher: Springer

ISBN: 1137571683

Category: Education

Page: 377

View: 5019

This book explores the highly significant and contested area of graduate employability and employment which is paid so much attention by those in the media and policy-makers. This is driven largely by concerns over the wider economic impact and value of graduates as increasing numbers complete their studies in higher education. At a time when graduates are seen as key to economic success, the critical question remains as to how their employability plays out in a changing labour market. This book brings together innovative approaches and research to present an extensive survey of the field. It provides insight on what is a complex and often elusive social and economic problem, ranging from how graduate employability is constructed as an economic and policy agenda to explorations of how graduates manage the transition from higher education to paid employment and finally to suggest future directions for curricula, policy and research.

Coaching for Improved Work Performance, Revised Edition

Author: Ferdinand Fournies

Publisher: McGraw Hill Professional

ISBN: 007150396X

Category: Business & Economics

Page: 240

View: 8578

Managing employees in today’s rapidly evolving workplace can sometimes feel like negotiating a minefield. Such recent new trends as flextime, telecommting, 360-degree feedback, the flattening of hierarchies, and the increased use of temps and contract workers present tough new challenges for supervisors in every field. This timely, completely revised and updated edition of Ferdinand Fournies’s classic management coaching "bible" shows you proven ways to get workers to perform at the highest level while eliminating the self-destructive kinds of behaviors that have become increasingly prevalent in recent years. In this book, you’ll be taught specific face-to-face interventions you can use to enhance performance in every kind of workplace situation--from sales to creative brainstorming. There are also interventions uniquely suited to resolving problems ranging from low productivity to absenteeism to conflicts between individuals. You’ll learn precisely what to say and do so that each person you supervise will want to give you his or her best work--even when that person was previously thought to be a "problem employee." Packed with brand-new case studies from Fournies’s latest research into the dynamics of the modern workplace, this classic guide takes all the guesswork out of becoming the kind of inspired, "hands-on" manager that every company today is looking for!

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

The 6 Keys to Winning the Complex Sale

Author: Rick Page

Publisher: McGraw Hill Professional

ISBN: 0071505121

Category: Business & Economics

Page: 192

View: 2571

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world. He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision. Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: Identify and sell to a prospect's business "pain" Qualify a prospect Build competitive preference Define a prospect's decision-making process

The Glass Castle

A Memoir

Author: Jeannette Walls

Publisher: Simon and Schuster

ISBN: 1439156964

Category: Biography & Autobiography

Page: 288

View: 2659

The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.

Project Management Battlefield

Sun Tzu's Wisdom on Project Management

Author: Puneet Kuthiala

Publisher: Createspace Independent Pub

ISBN: 9781480232365

Category: Business & Economics

Page: 198

View: 2201

What Does The Art of War has to do with Project Management? If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. This famous quote from the 2,000 year old military classic, The Art of War, has been applied to business as much as warfare in modern times. PMBOK(r), the Project Management Body of Knowledge, published by PMI(r), is an international standard, recognized worldwide for enabling professionals and organizations to deliver value. Not only does Project Management Battlefield clarify and enhance the processes and ideas found in PMBOK(r), it also includes a free copy of Sun Tzu's The Art of War. Learn the Art of Project Management Project managers need a warrior's strategic thinking Project managers must constantly remain vigilant against risks Project managers must be able to lead the team like a general and instill discipline as a general does Project Management Battlefield draws parallels between PMBOK(r) and The Art of War. It compares each knowledge area and processes propounded in PMBOK(r) with Sun Tzu's strategic thinking that can be found in The Art of War. While This book is most useful to experienced project managers & senior executives. Project Management Battlefield will introduce The Art of War to younger project managers and team leaders too. A contemporary project manager's job has striking similarities to a military commander's job. Rather than view the ancient text and the modern management framework as distinct guides, follow the author as he clearly explains how both frameworks actually support each other to support successful endeavors. This helps clarify both the ancient text and the contemporary project management body of knowledge. What is PMBOK(r)? Contemporary management methodologies lay out a project lifecycle. These include initiation, planning, execution, control, and closure. This system provides tools and knowledge to manage each of these project stages. Why is The Art of War Important? Wisdom from this ancient military strategy book has even been recently applied to legal practices and professional sports. Many Eastern and Western companies consider it required reading for their key managers and executives. Read Project Management Battlefield When you combine time-tested military strategy with contemporary business practices, you can enhance your understanding of business and achieve success repeatedly. Learn the successful techniques of major companies, professional sports teams, and even world military powers to enhance your own career and help your business succeed. Buy Project Management Battlefield for yourself and for all the project managers in your company.

The Art of War for Executives

Sun Tzu's Classic Text Interpreted for Today's Business Reader

Author: Donald Krause

Publisher: Hachette UK

ISBN: 1857889258

Category: Business & Economics

Page: 128

View: 6877

For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu -- and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. "Some of Europe's smartest companies may not realise it, but it is a strong possibility that their most effective strategies have been based on the teachings of Sun Tzu, the Chinese expert in military strategy who lived around 2,500 years ago. His book is a wealth of ancient wisdom translated superbly for today's reader." -- The European

First, Fast, Fearless: How to Lead Like a Navy SEAL

Author: Brian "Iron Ed" Hiner

Publisher: McGraw Hill Professional

ISBN: 0071844813

Category: Business & Economics

Page: 288

View: 7822

LOS ANGELES TIMES BESTSELLER SEAL-style leadership—your best weapon in today’s complex business terrain Beyond extreme physical and combat achievements, SEALs are known for mental toughness, bias for action, decisiveness, creative thinking, adaptability, and perseverance—all under extreme stress. They get things done through, by, and with others. SEALs have a unique way of approaching every challenge and opportunity that enables them to do what others can’t—or simply won't. Competing in the global economy isn’t unlike guerrilla warfare. Your competitors come at you from unexpected places with surprising force, and the marketplace is constantly shifting. As a leader, what do you do to empower your business and your people not only to survive but to thrive—and win? First, Fast, Fearless is a practical guide for the business leader who wants to learn from the best of the best how to build and lead effective teams in conditions of volatility, uncertainty, complexity, ambiguity, and constant change. As one of the most experienced trainers in Navy SEAL history, “Iron Ed” Hiner reveals how to: Develop your personal leadership brand—and make it your credo Create mission-aligned teams that operate as true comrades Establish and communicate crystal-clear goals Enhance team innovation and problem solving under pressure Combat the enemies of copious bureaucracy and inadequate resources Rise to the call of leadership when it counts most You may not be facing jihadists in the mountains of Afghanistan and the streets of Iraq like Hiner did. But just as his SEALs depended on him to lead them on successful missions and safe passage home, your people are counting on you to empower them, defeat the competition, and forge paths to greater success. Be a First, Fast, Fearless leader!

Forget a Mentor, Find a Sponsor

The New Way to Fast-Track Your Career

Author: Sylvia Ann Hewlett

Publisher: Harvard Business Review Press

ISBN: 1422187160

Category: Business & Economics

Page: 256

View: 9360

Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

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