Search Results: color-your-message-the-art-of-digital-marketing-social-media

Color Your Message

The Art of Digital Marketing and Social Media

Author: Lisa Caprelli

Publisher: CreateSpace

ISBN: 9781502728555

Category: Internet marketing

Page: 194

View: 7665

#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about! Discover why black and white (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more! The author opens with an inspirational story about adapting to change while giving a new perspective on marketing. She uses permissible data from Google and Pew Research. This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips! Learn how to increase your business revenues and profits leveraging today's marketing tools. You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book! Learn what works and what does not. Marketing is what will bring you new and returning customers. Discover proven methods to leverage technology with your product or service! WHAT YOU WILL LEARN FROM THIS BOOK: Why content marketing combined with social media is extremely powerful! How to brand your business to be purposeful and social. Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation? 23 Business Owner Questions that will help you redefine your purpose. How to position your name and brand in your community and on the web. Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands. How to look at traditional and new media in a different light. The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017. Social media is only one tool or one "color" of many to choose from. How to identify the advertising and marketing platforms that are right for you. How combining a winning strategy can help your business double or triple in growth! This is not another bland HOW-TO book - it is a book that gives a clear understanding of WHAT needs to be done and WHY! Color Your Message will add pizzazz to your business, value and brand. Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. As advance readers of Caprelli's book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading "Color Your Message," readers are certain to feel energized and excited about a subject that can seem overwhelming. This book also contains permissible content by Google and Pew Research. It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business people from varied industries such as automotive, lawyer, medical, retail, etc. - Caprelli is also an acclaimed artist. Lisa Caprelli Invites You to Become An ArtisticCreator of Your Online Marketing Strategy, and "Color Your Message!"

Shift Your Thinking for Success

77 Ways to Win at Work and in Life

Author: Dean Del Sesto

Publisher: Revell

ISBN: 1493414003

Category: Self-Help

Page: 224

View: 4481

We all desire success--but we don't all understand what success actually is. Success isn't a place you arrive at after working hard. That's a goal. Success is found in the character you maintain while you pursue your goals. It's about who we are and how we project our persona at work, at home, at school, and everywhere else. And all it takes to find success and fulfillment are simple shifts in the way we think. In this wisdom-packed book, Dean Del Sesto offers readers 77 brief reflections to help them shift their thought patterns for greater success in business and life. He shows how to interrupt the things that aren't currently working and provides clear alternatives to think, plan, and act differently for better results. Perfect for leaders, influencers, businesspeople, coaches, teachers, and professionals of all industries, Shift Your Thinking for Success is a game-changer.

Consumer Psychology in a Social Media World

Author: Claudiu V. Dimofte,Curtis P. Haugtvedt,Richard F. Yalch

Publisher: Routledge

ISBN: 131750206X

Category: Business & Economics

Page: 306

View: 6812

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.

The Ministry of Branding

A Biblical Approach to Brand Building

Author: Mike Martin

Publisher: Mike Martin

ISBN: N.A

Category: Religion

Page: 166

View: 673

The Ministry of Branding takes you on a brand building journey. One of the greatest inventions ever created was the microphone, this book is just that! It is the tool you have been looking for to amplify the significance of your voice! For any business, the brand is one of their most important assets. The Ministry of Branding aims to help you widen the influence and reach of your brand. In this book you are going to learn: •The Meaning of Branding •A Biblical Basis for Branding •The Jesus Brand Model •How to Build a Brand •How to Launch a Brand •And so much more! This book is unlike any other branding book you have read or seen on the shelf. Whether you are a novice or a marketing director you are going to find the tools you need in this book. There is nothing like having a personal coach to escort you into the reality of your dreams. The Ministry of Branding will directly coach you through every step of the branding process.

Digitales Marketing für Dummies

Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 3527812466

Category: Business & Economics

Page: 360

View: 9645

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Business Communication: Process and Product

Author: Mary Ellen Guffey,Dana Loewy

Publisher: Cengage Learning

ISBN: 1305081854

Category: Business & Economics

Page: 704

View: 2419

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 8e, is designed to prepare students for success in today’s digital workplace. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps students improve their English language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Durchstarten zum Traumjob

Das ultimative Handbuch für Ein-, Um- und Aufsteiger

Author: Richard Nelson Bolles

Publisher: Campus Verlag

ISBN: 3593507617

Category: Law

Page: 344

View: 634

"Die Bibel der Jobsuchenden" Die Zeit Richard Nelson Bolles zeigt in seinem Weltbestseller, welche Methoden der Jobsuche wirklich zum Erfolg führen, wie man im Jobinterview und in Gehaltsverhandlungen punktet und vieles mehr. Diese komplett überarbeitete Ausgabe wurde um wichtige Kapitel zum Umgang mit Social Media und Online-Bewerbungen ergänzt. Das Buch enthält zahlreiche Übungen und einen Anhang mit weiterführenden Adressen, Tipps und Informationen für Deutschland, Österreich und die Schweiz. "Dieses Buch ist und bleibt der ultimative Ratgeber für Wechselwillige in der Lebensmitte ebenso wie für Hochschulabsolventen und Berufseinsteiger. " New York Post

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 8795

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

#AskGaryVee

Ein Entrepreneur über Social Media, Selbstbewusstsein, Gewinnen. ...

Author: Gary Vaynerchuk

Publisher: FinanzBuch Verlag

ISBN: 3960920474

Category: Self-Help

Page: 400

View: 578

Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.

Fische

Author: Melissa Broder

Publisher: Ullstein Buchverlage

ISBN: 3843717141

Category: Fiction

Page: 336

View: 5074

Nach einer Überdosis Schlaftabletten erwacht Lucy benebelt und inmitten eines Berges aus puderzuckerbestäubten Donuts in ihrem Auto, ohne genau zu wissen, wo sie sich befindet. Wo befindet man sich überhaupt im Leben, wenn man mit neununddreißig Jahren schon seit einer Ewigkeit über griechische Dichtung promoviert, partout keine Kinder will, frisch getrennt ist und immer dicker und depressiver wird? Eine Liebe-und-Sex-Therapiegruppe in Venice Beach soll für Lucy Antworten auf diese und andere Fragen liefern, genauso wie ihr neuer Tinder-Account. Doch das unfassbarste High erlebt sie am Strand: Ein wunderschöner Meermann taucht aus dem Ozean auf. Alles zuvor Gewesene wird relativ. Ein ehrlicher, komischer und trauriger Roman, der den ewigen Glauben an die Erlösung durch Liebe und Sexualität radikal hinterfragt.

Wie man Freunde gewinnt

Die Kunst, beliebt und einflussreich zu werden

Author: Dale Carnegie

Publisher: S. Fischer Verlag

ISBN: 3104031479

Category: Self-Help

Page: 304

View: 3589

Dieses Buch zeigt Ihnen: - wie man Freunde gewinnt - wie man auf neuen Wegen zu neuen Zielen gelangt - wie man beliebt wird - wie man seine Umwelt beeinflußt - wie man mehr Ansehen erlangt - wie man im Beruf erfolgreicher wird - wie man Streit vermeidet - wie man ein guter Redner und brillanter Gesellschafter wird - wie man den Charakter seiner Mitmenschen erkennt - wie man seine Mitarbeiter anspornt und vieles mehr...

Don't make me think!

Web & Mobile Usability: Das intuitive Web

Author: Steve Krug

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457665

Category: Computers

Page: 216

View: 1073

Web Marketing for the Music Business

Author: Tom Hutchison

Publisher: Taylor & Francis

ISBN: 1136122370

Category: Technology & Engineering

Page: 304

View: 4203

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

Understanding Media in the Digital Age

Connections for Communication, Society, and Culture

Author: Everette E. Dennis,Melvin L. DeFleur

Publisher: Pearson College Division

ISBN: N.A

Category: Computers

Page: 411

View: 3497

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Blink!

Die Macht des Moments

Author: Malcolm Gladwell

Publisher: Campus Verlag

ISBN: 3593405008

Category: Science

Page: 264

View: 4323

Jeder kennt sie: Momente, in denen wir denken, ohne zu denken.Wir nennen sie Intuition oder Bauchgefühl. Aber sie sind viel mehr: Unser Gehirn arbeitet dann auf Hochtouren, um uns die richtigen Entscheidungen zu liefern. Malcolm Gladwell erklärt die Macht dieses Augenblicks und zeigt, wie wir unsere verborgene Intelligenz trainieren und besser nutzen können.

Marketing

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Marketing

Page: N.A

View: 2625

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Author: Krzysztof Kubacki

Publisher: Springer

ISBN: 3319109510

Category: Business & Economics

Page: 842

View: 6599

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Das Social-Media-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3868992383

Category:

Page: 254

View: 6627

Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle

Das Facebook-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3897215969

Category: Computers

Page: 296

View: 8986

Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

Powering Content

Building a Nonstop Content Marketing Machine

Author: Laura Busche

Publisher: "O'Reilly Media, Inc."

ISBN: 1491963719

Category: Business & Economics

Page: 308

View: 8333

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

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