Search Results: decoded

Decoded (Enhanced Edition)

Author: Jay-Z

Publisher: Random House Group

ISBN: 0679605215

Category: Biography & Autobiography

Page: 336

View: 9064

This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Decoded

The Science Behind Why We Buy

Author: Phil Barden

Publisher: John Wiley & Sons

ISBN: 1118345592

Category: Business & Economics

Page: 280

View: 7037

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

A Life Decoded

My Genome: My Life

Author: J. Craig Venter

Publisher: Penguin

ISBN: 1101202564

Category: Biography & Autobiography

Page: 400

View: 3671

The triumphant memoir of the man behind one of the greatest feats in scientific history Of all the scientific achievements of the past century, perhaps none can match the deciphering of the human genetic code, both for its technical brilliance and for its implications for our future. In A Life Decoded, J. Craig Venter traces his rise from an uninspired student to one of the most fascinating and controversial figures in science today. Here, Venter relates the unparalleled drama of the quest to decode the human genome?a goal he predicted he could achieve years earlier and more cheaply than the government-sponsored Human Genome Project, and one that he fulfilled in 2001. A thrilling story of detection, A Life Decoded is also a revealing, and often troubling, look at how science is practiced today.

Decoded

A Novel

Author: Mai Jia

Publisher: Penguin UK

ISBN: 0241961998

Category: Fiction

Page: 320

View: 5101

Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

The Book of Revelation Decoded

Your Guide to Understanding the End Times Through the Eyes of the Hebrew Prophets

Author: Rabbi K A Schneider

Publisher: Charisma Media

ISBN: 1629991090

Category: Bible

Page: 238

View: 3600

Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

Da Vinci Decoded

Discovering the Spiritual Secrets of Leonardo's Seven Principles

Author: Michael J. Gelb

Publisher: Delacorte Press

ISBN: 9780440335207

Category: Self-Help

Page: 224

View: 5802

Author Michael Gelb ignited the current fascination with all things Da Vinci with his runaway bestseller, How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day. Just as that book showed readers how to use the seven Da Vincian principles to develop their creative potential, his new book, Da Vinci Decoded, will help you use the same principles to cultivate your spiritual potential. Wonder. Appreciation. Awareness. Wholeness…In the Western world of the fifteenth century, these personal qualities were all boldly embodied in one extraordinary man. From art to botany, anatomy to mechanics, Da Vinci was a profoundly original thinker fully in tune with the world of man and nature, and with the divine spirit that bridges the two. In this bold new guide to awakening the soul, Michael Gelb draws on Leonardo’s writings, inventions, and works of art to show how you, too, can practice the seven essential principles by which Leonardo lived and worked: Filled with practical exercises that will help you put each of the seven principles into use, a series of reflective questions designed for self-assessment, and inspirational sayings drawn from the world’s great wisdom traditions, Da Vinci Decoded offers a wide range of tools to use in your spiritual quest. Now you can let Leonardo and this book be your personal guides to creating your own personal spiritual renaissance today. From the Hardcover edition.

Race Decoded

The Genomic Fight for Social Justice

Author: Catherine Bliss

Publisher: Stanford University Press

ISBN: 0804782059

Category: Social Science

Page: 280

View: 8341

In 2000, with the success of the Human Genome Project, scientists declared the death of race in biology and medicine. But within five years, many of these same scientists had reversed course and embarked upon a new hunt for the biological meaning of race. Drawing on personal interviews and life stories, Race Decoded takes us into the world of elite genome scientists—including Francis Collins, director of the NIH; Craig Venter, the first person to create a synthetic genome; and Spencer Wells, National Geographic Society explorer-in-residence, among others—to show how and why they are formulating new ways of thinking about race. In this original exploration, Catherine Bliss reveals a paradigm shift, both at the level of science and society, from colorblindness to racial consciousness. Scientists have been fighting older understandings of race in biology while simultaneously promoting a new grand-scale program of minority inclusion. In selecting research topics or considering research design, scientists routinely draw upon personal experience of race to push the public to think about race as a biosocial entity, and even those of the most privileged racial and social backgrounds incorporate identity politics in the scientific process. Though individual scientists may view their positions differently—whether as a black civil rights activist or a white bench scientist—all stakeholders in the scientific debates are drawing on memories of racial discrimination to fashion a science-based activism to fight for social justice.

Inferno Decoded

Author: Michael Haag

Publisher: Simon and Schuster

ISBN: 1476751862

Category: Reference

Page: 224

View: 2843

An all-inclusive guide to key concepts and details about Dan Brown’s novel Inferno—featuring black-and-white illustrations. Go deep into the provocative and always compelling world of Dan Brown’s novel, Inferno. Delivering crucial background on the characters, codes, symbols, secrets, and setting of the novel, Inferno Decoded also offers a wealth of fascinating details about the historical and cultural background and the questions it raises. As in Michael Haag’s previous bestseller, The Rough Guide to The Da Vinci Code, the author illuminates the life and work of Dante Alighieri and the world of medieval Florence. Also included: an overview of Dante and his work, along with the other themes of Brown’s thriller; a guide to its sources and Tuscan locations; and a look back at the earlier career of Brown’s hero, Harvard Professor of Symbology, Robert Langdon.

Software Design Decoded

66 Ways Experts Think

Author: Marian Petre,André van der Hoek,Yen Quach

Publisher: MIT Press

ISBN: 0262035189

Category: Computers

Page: 184

View: 8789

What makes an expert software designer? It is more than experience or innate ability. Expert software designers have specific habits, learned practices, and observed principles that they apply deliberately during their design work. This book offers sixty-six insights, distilled from years of studying experts at work, that capture what successful software designers actually do to create great software. The book presents these insights in a series of two-page illustrated spreads, with the principle and a short explanatory text on one page, and a drawing on the facing page. For example, "Experts generate alternatives" is illustrated by the same few balloons turned into a set of very different balloon animals. The text is engaging and accessible; the drawings are thought-provoking and often playful. Organized into such categories as "Experts reflect," "Experts are not afraid," and "Experts break the rules," the insights range from "Experts prefer simple solutions" to "Experts see error as opportunity." Readers learn that "Experts involve the user"; "Experts take inspiration from wherever they can"; "Experts design throughout the creation of software"; and "Experts draw the problem as much as they draw the solution." One habit for an aspiring expert software designer to develop would be to read and reread this entertaining but essential little book. The insights described offer a guide for the novice or a reference for the veteran -- in software design or any design profession.

The Decoded Company

Know Your Talent Better Than You Know Your Customers

Author: Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush

Publisher: Penguin

ISBN: 0698152158

Category: Business & Economics

Page: 336

View: 4226

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital. From the Hardcover edition.

Prof: Alan Turing Decoded

Author: Dermot Turing

Publisher: The History Press

ISBN: 075096524X

Category: Biography & Autobiography

Page: 320

View: 8045

Following hot on the heels of The Imitation Game, this is the first modern biography of Alan Turing by a member of the family—Alan's nephew, Sir Dermot TuringAlan Turing was an extraordinary man who crammed into a life of only 42 years the careers of mathematician, codebreaker, computer scientist, and biologist. He is widely regarded as a war hero grossly mistreated by his unappreciative country and it has become hard to disentangle the real man from the story. It is easy to cast him as a misfit, the stereotypical professor. But actually Alan Turing was never a professor, and his nickname "Prof" was given by his codebreaking friends at Bletchley Park. Now, Alan Turing's nephew, Dermot Turing, has taken a fresh look at the influences on Alan Turing's life and creativity, and the later creation of a legend. Dermot's vibrant and entertaining approach to the life and work of a true genius makes this a fascinating read. This unique family perspective features insights from secret documents only recently released to the UK National Archives and other sources not tapped by previous biographers, looks into the truth behind Alan's conviction for gross indecency, and includes previously unpublished photographs from the Turing family album.

Alice's Adventures in Wonderland

Decoded

Author: David Day

Publisher: Doubleday of Canada

ISBN: 0385682263

Category: Fiction

Page: 296

View: 4650

"The full text of Lewis Carroll's novel with its many hidden meanings revealed by David Day"--Cover.

Famous Faces Decoded

A Guidebook for Reading Others

Author: Dan Hill

Publisher: N.A

ISBN: 9780999741603

Category: Celebrities

Page: 230

View: 3277

Using celebrities as illustrative examples, Famous Faces Decoded promotes emotional intelligence by teaching the "secret sauce" of how to facially code others so that you have a spontaneous, in-the-moment ability to better assess people and situations. Famous Faces Decoded covers seven core emotions, 173 celebrities over four eras, and includes over 50 illustrative photographs to help deliver its insights.

Elvis Decoded

A Fan's Guide to Deciphering the Myths and Misinformation

Author: Patrick Lacy

Publisher: AuthorHouse

ISBN: 9781467814805

Category: Biography & Autobiography

Page: N.A

View: 964

The Kitchen Decoded

Tools, Tricks, and Recipes for Great Food

Author: Logan Levant,Hilary Hattenbach

Publisher: Skyhorse Publishing, Inc.

ISBN: 1632200163

Category: Cooking

Page: 240

View: 7976

A beginner’s guide to cooking, featuring recipes from the famous Buttercake Bakery in Los Angeles. Cooking can be intimidating, but with the right equipment and a few great recipes, it doesn’t have to be. The Kitchen Decoded is a fun new cookbook with chapters organized according to gadgets and appliances, and accompanying recipes that can be prepared with each tool. Designed to arm every would-be cook with an arsenal of time-tested equipment and foolproof dishes, The Kitchen Decoded is packed with meals guaranteed to impress guests and loved ones. Logan Levant, owner of LA’s famous Buttercake Bakery for ten years, spent countless hours showing friends how to use the kitchen tools they received as gifts . . . and thus the idea of The Kitchen Decoded was born. By following Logan’s professional tips and simple how-to guides, anyone can learn how to make the most of their kitchen—or simply whip up an impressive batch of Buttercake Bakery lemon bars (with the help of a KitchenAid stand mixer and a microplane, that is). Other tools featured include the Cuisinart food processor, the Le Creuset stock pot, cookie sheets, measuring tools, and other basic and advanced gadgets of all sorts. Pair any gift of amazing-but-mysterious kitchen equipment with The Kitchen Decoded to ensure that your thoughtful present is put to good use. This book is a must-have for every home cook! Skyhorse Publishing, along with our Good Books and Arcade imprints, is proud to publish a broad range of cookbooks, including books on juicing, grilling, baking, frying, home brewing and winemaking, slow cookers, and cast iron cooking. We’ve been successful with books on gluten-free cooking, vegetarian and vegan cooking, paleo, raw foods, and more. Our list includes French cooking, Swedish cooking, Austrian and German cooking, Cajun cooking, as well as books on jerky, canning and preserving, peanut butter, meatballs, oil and vinegar, bone broth, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Complex Text Decoded

How to Design Lessons and Use Strategies That Target Authentic Texts

Author: Kathy T. Glass

Publisher: ASCD

ISBN: 1416621024

Category: Education

Page: 195

View: 563

In Complex Text Decoded, educational consultant and former master teacher Kathy T. Glass presents strategies, activities, and assessments that target students’ ability to comprehend complex text—whether presented as traditional written text or in multimedia formats—in grades 5–10. You’ll learn * The essential elements of unit design and models for lesson planning. * Specific, step-by-step instruction for teaching vocabulary. * Effective questioning techniques. * Strategies and activities explicitly designed for teaching complex text. * How to measure text complexity and select appropriate texts that are aligned with curricular goals. It’s important to provide opportunities for students to read a wide variety of texts for different purposes and along a spectrum of difficulty and length. To meet the goal of comprehensively grasping complex text, students must have concrete tools to help them become highly skilled readers. Complex Text Decoded enables teachers to provide precisely that.

Demonetisation Decoded

A Critique of India's Currency Experiment

Author: Jayati Ghosh,C. P. Chandrasekhar,Prabhat Patnaik

Publisher: Taylor & Francis

ISBN: 1351664018

Category: Business & Economics

Page: 110

View: 8505

On the night of 8 November 2016, at 8:15 pm, India’s Prime Minister, Narendra Modi, announced in a televised broadcast to the nation that with effect from midnight, currency notes of denominations Rs 500 and Rs 1,000 would no longer be legal tender. In one stroke, this involved the de-recognition of over 86 per cent of the value of Indian currency in circulation with only four hours’ notice. This important book provides a quick and concise explanation of the goals, implications, initial effects and the political economy of this major demonetisation move by the Government of India. It clarifies key concepts and offers astute economic analysis to guide the reader through the various claims, arguments and critiques that have been made; highlights the complexities of the processes that have been unleashed; and examines the likely outcomes in the long term as well as those that are immediately evident. Timely and lucid, this book will interest students and researchers in the fields of economics, finance, management, law, politics and governance as well as policy makers, legislators, civil society activists and the media.

Child Decoded

Unlocking Complex Issues in Your Child's Learning, Behavior Or Attention

Author: Robin E. McEvoy,Marijke Jones,Kim Gangwish

Publisher: N.A

ISBN: 9780997616507

Category:

Page: N.A

View: 3325

-Where's the Owner's Manual?!- What parent hasn't wished for the manual that goes with her child? And children with complex behavior or learning issues can be even more confounding. The last twenty years have seen a huge increase, not only in children with learning and behavior problems, but in children with bewildering combinations of them. These combinations can defy categorization and resist treatment. Figuring these children out can feel like trying to decrypt an especially complex code, without a cypher. Even professionals find it challenging. Child Decoded presents a new kind of resource for a new kind of need. It provides parents with a broader understanding of the issues that may be affecting their children, as well as concise information on who can help and how. In this book, you will find: - an extensive, unique checklist system to help you find your starting point - avenues of support you may not have considered - underlying factors that may be worsening your child's learning or behavior problems - common misdiagnoses - which practitioners do what, and what questions to ask of them - descriptions of both Western medicine and alternative medicine solutions The experts who contributed to this book are passionate about helping parents understand the full range of options available to them. We now have more insight into the brain than ever before, more understanding of how different factors affect brain function, and more tools we can use to diagnose and treat.

Decoded

Author: Debra Webb

Publisher: Harlequin

ISBN: 0373695802

Category: Fiction

Page: 224

View: 6277

Slade Keaton and Maggie James question their relationships while on the run and on the Colby Agency investigation's radar.

Isaiah Decoded

Ascending the Ladder to Heaven

Author: Avraham Gileadi

Publisher: N.A

ISBN: 9780910511063

Category: Religion

Page: 357

View: 2564

The author reveals a new dimension to Isaiah's prophecies that uses Israel's ancient history as an allegory of an end-time scenario, preempting the New Testament by teaching the path through which God empowers his children to ascend to the highest heaven.

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