Author: Jia Mai
Alles beginnt Ende des 19. Jahrhunderts mit Großmutter Rong. Um die Kunst der Traumdeutung zu erlernen, schickt die Matriarchin ihren Enkel ins Ausland – und dieser kommt als moderner Mann wieder. Aus der Salzhändlerdynastie Rong wird eine Familie von Mathematikern, in die einige Generationen später Jinzhen hineingeboren wird. Der Junge mit dem übergroßen Kopf ist von einer fast mythischen Aura umgeben, denn er versteht die Welt der Zahlen wie kein anderer. Mitte der 50er-Jahre gelingt es ihm, für den chinesischen Geheimdienst einen als undechiffrierbar geltenden Code zu brechen, und er wird als Nationalheld gefeiert. Doch dann taucht ein noch schwierigerer Code auf und droht, ihn in den Abgrund zu ziehen ... Wie kein Zweiter vermag es der Bestsellerautor Mai Jia, das rätselhafte Leben eines tragischen Genies einzufangen und mit großem epischem Atem in all seinen Schattierungen darzustellen. Ein Romanereignis aus China, das weltweit für Aufsehen sorgt.
The Science Behind Why We Buy
Author: Phil P. Barden
Publisher: John Wiley & Sons
Category: Business & Economics
In this groundbreaking book Phil Barden reveals what decisionscience explains about people’s purchase behaviour, andspecifically demonstrates its value to marketing. He shares the latest research on the motivations behindconsumers’ choices and what happens in the human brain asbuyers make their decisions. He deciphers the ‘secretcodes’ of products, services and brands to explain why peoplebuy them. And finally he shows how to apply this knowledge in dayto day marketing to great effect by dramatically improving keyfactors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of BehaviouralEconomics, psychology and neuro-economics explain why we buy whatwe buy Offers a pragmatic framework and guidelines for day-to-daymarketing practice on how to employ this knowledge for moreeffective brand management - from strategy to implementation andNPD. The first book to apply Daniel Kahneman’s NobelPrize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers,advertising professionals, web designers, R&D managers,industrial designers, graphic designers in fact anyone whose roleor interest focuses on the ‘why’ behind consumerbehaviour. Foreword by Rory Sutherland, Executive Creative Director andVice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy GroupUK Full colour throughout
Publisher: Random House Group
Category: Biography & Autobiography
This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.
Author: Debra Webb
Slade Keaton was the man Maggie James fell in love with…until she learned he was a lie. Escaping a hit meant for him, she found herself on the run—fleeing a danger she couldn't comprehend with a man she couldn't trust. And pregnant with his baby. Though he'd had dozens of aliases, Slade couldn't forget who he was—the son of a merciless assassin named the Dragon. He'd kept out of his mother's reach for years till a Colby Agency investigation put him—and Maggie—on her radar. Now, could Slade become the very thing he hated in order to save the woman and child he loved?
Author: Mai Jia
Publisher: Penguin UK
Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
a step by step guide to learning astrology
Author: Sue Merlyn Farebrother
Publisher: Random House
Category: Body, Mind & Spirit
Have you ever wondered what astrology is about, or whether there is more to astrology than the popular sun-sign columns in the media? Are you fascinated by the idea of being able to interpret your own or other people's personal horoscopes? If so, this is the book for you. Accessible, entertaining and informative, Astrology Decoded explains, step by step, how astrology works, when to use it and ways to take it further. In this fascinating guide, expert astrologer Sue Merlyn Farebrother offers a practical and comprehensive course that will take you through the colourful ingredients that make up a birth chart, from the 12 zodiac signs to subtle astrological combinations and aspects, and the ways in which these express themselves through a person's character. Whether you are a beginner or have some knowledge of this fascinating subject, Astrology Decoded will deepen your understanding, and show you how to use astrology to enchance your life and the lives of others. Discover how the heavenly bodies really do influence us all and, in the process, learn more about yourself and those you care about...
The Genomic Fight for Social Justice
Author: Catherine Bliss
Publisher: Stanford University Press
Category: Social Science
In 2000, with the success of the Human Genome Project, scientists declared the death of race in biology and medicine. But within five years, many of these same scientists had reversed course and embarked upon a new hunt for the biological meaning of race. Drawing on personal interviews and life stories, Race Decoded takes us into the world of elite genome scientists—including Francis Collins, director of the NIH; Craig Venter, the first person to create a synthetic genome; and Spencer Wells, National Geographic Society explorer-in-residence, among others—to show how and why they are formulating new ways of thinking about race. In this original exploration, Catherine Bliss reveals a paradigm shift, both at the level of science and society, from colorblindness to racial consciousness. Scientists have been fighting older understandings of race in biology while simultaneously promoting a new grand-scale program of minority inclusion. In selecting research topics or considering research design, scientists routinely draw upon personal experience of race to push the public to think about race as a biosocial entity, and even those of the most privileged racial and social backgrounds incorporate identity politics in the scientific process. Though individual scientists may view their positions differently—whether as a black civil rights activist or a white bench scientist—all stakeholders in the scientific debates are drawing on memories of racial discrimination to fashion a science-based activism to fight for social justice.
Author: Sara Marx
Publisher: Bella Books
Shay Cooper was good at her job. As an FBI agent she broke criminals—until they broke her. Recovery seems unlikely until her mentor proposes she return to work at the training academy near her hometown of Chicago. Life in the slow lane definitely appeals, but her contentment lasts only until she meets the academy's biggest challenge: Agent Kate Harris. Kate Harris has made her mistakes and carries her own secrets. Her former partner—a brilliant profiler and author of true crime blockbusters—has disappeared. She's determined to find him, orders for more training be damned. The horror she uncovers collides with Shay's own nightmarish past. The only thing they agree on is that they can't trust anyone, not even each other. Sara Marx, author of the breakout hit Before I Died, returns with an unforgettable thriller teeming with the risks of passion and love.
A Guidebook for Reading Others
Author: Dan Hill
Using celebrities as illustrative examples, Famous Faces Decoded promotes emotional intelligence by teaching the "secret sauce" of how to facially code others so that you have a spontaneous, in-the-moment ability to better assess people and situations. Famous Faces Decoded covers seven core emotions, 173 celebrities over four eras, and includes over 50 illustrative photographs to help deliver its insights.
The New Mechanics of Change
Author: Mary C. Joyce
Category: Political Science
The media have recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change-from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American nonprofits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but the underlying mechanics of this practice of digital activism are little understood. This new field, its dynamics, practices, misconceptions, and possible futures are presented together for the first time in Digital Activism Decoded.
Understanding and Using Dignities and Correspondences
Author: Elizabeth Hazel
Publisher: Weiser Books
Category: Body, Mind & Spirit
Most readers interested in tarot own a couple of different decks as well as some tarot "cookbooks" that explain the meaning of the cards and their symbolism--like Cliff Notes for tarot. These tarot tools result in fairly standard, mundane readings. But there is another level to tarot--a level that can turn an ordinary tarot reader into a true adept. Tarot Decoded transforms ordinary tarot readings into readings that are profound and even surprising by explaining the use and significance of tarot dignitaries. Tarot dignitaries are the interaction of the cards with each other in a spread and within a range of correspondences. Tarot author Elizabeth Hazel presents a concise, useable system for working with tarot dignities to add incredible depth to readings. One card placed next to another might not have a readily apparent connection--but interpreting tarot dignities could make it very clear that one card enhances, or hinders, the meaning of another. The same is true for tarot neighborhoods within a spread as well as the entire reading. Using the Tarot Decoded system for working with tarot dignities can take anyone to the next level of tarot reading. The book offers a progressive look at the cards, their dignities, and their correspondences. With Hazel's advice and clear examples--and a little practice--readings take on a new depth, integration, and power.
My Genome: My Life
Author: J. Craig Venter
Publisher: Penguin UK
Category: Biography & Autobiography
Craig Venter is no ordinary scientist, and no ordinary man. He is the first human being ever to read their own DNA – and see the key to life itself. Yet in doing so, he rocked the establishment and became embroiled in one of the biggest controversies of our age. This is the story of his incredible life: from teenage rebel and Vietnam medic, to daredevil sailor and maverick researcher, whose race to unravel the sequence of the human genome made him both hero and pariah. Incorporating his own genetic make-up into his story, this is an electrifying portrait of a man who pushed back the boundaries of the possible.
WHAT LOGOS CAN DO TO YOU
Author: LORA STARLING
Category: Business & Economics
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. • Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. • Learn to make informed choices about brands. • Find out how a logo reflects the state of the brand and holds it to account.
Author: Lind Weber
Publisher: American Federation of Astr
Category: Body, Mind & Spirit
An all-encompassing work on the ancient techniques of the Arabian parts, also called Points, Lots & Fortunes. The author thoroughly explains how to formulate the Arabian Parts for any event or question & their use in natal charts & in forecasting.
Can Anyone Tell Me What Time It Is
Author: Bishop L. Mack Braswell
Publisher: WestBow Press
Time and Calendar Decoded has discovered there are "glitches in time." Bishop Braswell has successfully decoded time, with the discovery that our years are miscalculated, discovering our days of the week are miscalculated as well. Previous calendar researchers and their understanding of time has actually caused time to be viewed as an illusion. The calendar's many mistakes made it hard to calculate the actual calendar time. The book starts by going back to the biblical calendar of Genesis chapter five. Resetting the course of time also required considering the rebirth of Israel as a nation on May 14, 1948, representing the birthday of Abraham and all the patriots. As we go backward in time, we successfully find the actual crucifixion date. When we go back further, by thirty-three and a half years. it will show you the actual birth date of Jesus Christ. Do we really know the correct date of Christ's birth?
Author: A. Gouveia Oliveira
Publisher: John Wiley & Sons
Study design and statistical methodology are two important concerns for the clinical researcher. This book sets out to address both issues in a clear and concise manner. The presentation of statistical theory starts from basic concepts, such as the properties of means and variances, the properties of the Normal distribution and the Central Limit Theorem and leads to more advanced topics such as maximum likelihood estimation, inverse variance and stepwise regression as well as, time-to-event, and event-count methods. Furthermore, this book explores sampling methods, study design and statistical methods and is organized according to the areas of application of each of the statistical methods and the corresponding study designs. Illustrations, working examples, computer simulations and geometrical approaches, rather than mathematical expressions and formulae, are used throughout the book to explain every statistical method. Biostatisticians and researchers in the medical and pharmaceutical industry who need guidance on the design and analyis of medical research will find this book useful as well as graduate students of statistics and mathematics with an interest in biostatistics. Biostatistics Decoded: Provides clear explanations of key statistical concepts with a firm emphasis on practical aspects of design and analysis of medical research. Features worked examples to illustrate each statistical method using computer simulations and geometrical approaches, rather than mathematical expressions and formulae. Explores the main types of clinical research studies, such as, descriptive, analytical and experimental studies. Addresses advanced modeling techniques such as interaction analysis and encoding by reference and polynomial regression.
From Its Ancient Origin to Its Modern Day Matrix
Author: Black Dot
Publisher: MOME Publishing Inc.
SUPERANNO This masterpiece takes its reader from Hip Hop's ancient origin to its modern day Matrix. Never before has a book been written about Hip Hop through the spiritual scope of the culture, or has examined the culture from a mystical perspective. The Black Dot cleverly accomplishes both, while providing plenty of fuel for a conspiracy theorist. Hip Hop Decoded reveals that Hip Hop is far deeper than just beats and rhymes, and masterfully illustrates that each element of Hip Hop (Graffiti, DJ, Emcee, and B-Boy) has an ancient origin (hieroglyphics, drummer, oracle, and dancer), as well as spiritual significance (earth, air, fire, and water).
Author: Robert Sickler
Publisher: Xlibris Corporation
For those who undertake a serious investigation of unidentified flying objects (UFO), there can be no questioning their reality. Still, our government would have people believe UFOs are natural earthly phenomenon. Ancient alien theorist, however, claim unidentified flying objects are highly advanced alien mechanical devices. Furthermore, the theorist would have us believe aliens are associated with the genesis of mankind, and during our formative years, they guided us with both technology and the teaching of civil/moral standards. On the one hand, we have our government saying it is nothing, and on the other hand, we have ancient alien theorists saying ancient aliens were the gods we used to worship. We cannot help but wonder why the government denies alien existence and, at the same time, ancient alien theorists preach a coming alien salvation. It is only when the ancient alien theory is decoded that elements of truth are revealed.
What They Say, What They Mean, How to Teach Them
Author: Sharon Taberski,Jim Burke
Publisher: Corwin Press
It’s the teaching around the standards that counts! What makes Sharon Taberski’s Common Core Companion “that version of the standards you wish you had?” It’s the way Sharon translates each and every standard for reading, writing, speaking and listening, language, and foundational skills into the day-to-day “what you do.” It’s all here: The standards for literature and informational texts put side by side for easier planning More than a dozen teaching ideas for each standard Recommendations on how to cultivate critical habits of mind A glossary of academic language for each standard An online bank of graphic organizers, reproducibles, charts, and more