Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This text gives a concise presentation of key concepts and theories of strategic management. Examples are cited from a wide range of businesses, as well as from different management levels. The book is designed to allow lecturers to cover strategy theory quickly and then move on to analysis.
Introduce the most important theories and views in strategic management today using this concise, yet complete, text. Harrison/St. John’s FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, addresses the most recent changes in today’s business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today’s leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena and the contemporary challenges of increased globalization while offering more focused coverage of the increasingly important topic of ethics. The authors have refined this edition’s streamlined content to correspond closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with additional exercises or readings. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory. Rely on FOUNDATIONS IN STRATEGIC MANAGEMENT, Fifth Edition, to offer an indispensable resource that your students need for immediate and long-term success in strategic management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage, analyzing sources of competitive advantage and profitability, business strategy and game theory, how competition and strategy change as industries pass through different growth stages, and horizontal integration and strategic outsourcing. · Chapter 1. Fundamentals of Strategic Management · Chapter 2. Industry Competition · Chapter 3. External Environment· Chapter 4. Internal Environment · Chapter 5. Corporate-Level Strategies · Chapter 6. Business Unit Strategies · Chapter 7. Functional Strategies · Chapter 8. Strategy Formulation · Chapter 9. Strategy Imple-mentation · Chapter 10. Strategic Control, Cases (20 in number)
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field--from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.