Search Results: let-my-people-go-surfing-the-education-of-a-reluctant-businessman-completely-revised-and-updated

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 1101992530

Category: Business & Economics

Page: 272

View: 5154

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything From the Trade Paperback edition.

Let My People Go Surfing

The Education of a Reluctant Businessman

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 9781101201220

Category: Biography & Autobiography

Page: 272

View: 4081

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Let My People Go Surfing

The Education of a Reluctant Businessman

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 9780143037835

Category: Business & Economics

Page: 258

View: 4247

The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. Reprint. 75,000 first printing.

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 1101992530

Category: Business & Economics

Page: 272

View: 5070

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything From the Trade Paperback edition.

The Responsible Company

What We've Learned from Patagonia's First 40 Years

Author: Yvon Chouinard,Vincent Stanley

Publisher: Patagonia

ISBN: 1938340108

Category: Business & Economics

Page: 160

View: 3992

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

UNEXPECTED

30 Years of Patagonia Catalog Photography

Author: Jane Sievert

Publisher: Patagonia

ISBN: 1938340159

Category: Photography

Page: 224

View: 2857

From the peak of a mountain or the barrel of a wave, Patagonia has collected some of the most spectacular sports imagery in history. Relive the achievements captured in Patagonia’s history, as well as the joie de vivre fostered by nurturing a relationship with the great outdoors. Unique for a business enterprise, Patagonia’s catalog devotes fully half its space to nonselling editorial content – to environmental and sport essays and above all to extraordinary photographs of wild places and active pursuits for which the company makes its clothes. Since 1980, Patagonia has invited customers and wilderness photographers to submit their best, most unexpected shots of life outdoors – of alpine climbing, bouldering in the desert, skiing untracked bowls, surfing secret spots, ocean crossings, first kayak descents and travel in unfamiliar places. The photos have poured in ever since (current rate: 60,000 per year), some from the famous (John Russell, Galen Rowell), others from respected photographers (Corey Rich) who had their first work published in these pages. Jane Sievert and Jennifer Ridgeway, Patagonia’s current and founding photo editor, respectively, have been calling – and culling – the shots for three decades. This is their compendium of the 100-plus most compelling photos Patagonia has published – and a celebration of wilderness and outdoor-sport photography as an art and a practice.

Closer to the Ground

An Outdoor Family's Year on the Water, In the Woods and at the Table

Author: Dylan Tomine

Publisher: Patagonia

ISBN: 1938340612

Category: Family & Relationships

Page: 264

View: 9893

Now completely revised and updated, with full-color photographs and family-friendly recipes throughout. The deeply personal story of a father learning to share his love of nature with his children, not through the indoor lens of words or pictures, but directly, palpably, by exploring the natural world as they forage, cook and eat from the woods and sea. This compelling, masterfully written tale follows Dylan Tomine and his family through four seasons as they hunt chanterelles, fish for salmon, dig clams and gather at the kitchen table, mouths watering, to enjoy the fruits of their labor. Closer to the Ground captures the beauty and surprise of the natural world — and the ways it teaches us how to live — with humor, gratitude and a nose for adventure as keen as a child’s. It is a book filled with weather, natural history and many delicious meals.

Simple Fly Fishing

Techniques for Tenkara and Rod and Reel

Author: Yvon Chouinard,Craig Mathews,Mauro Mazzo

Publisher: Patagonia

ISBN: 1938340280

Category: Sports & Recreation

Page: 144

View: 9919

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

Surf Is Where You Find It

Author: Gerry Lopez

Publisher: Patagonia

ISBN: 1938340256

Category: Sports & Recreation

Page: 240

View: 5200

Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.

Welcome to Paradise, Now Go to Hell

A True Story of Violence, Corruption, and the Soul of Surfing

Author: Chas Smith

Publisher: Harper Collins

ISBN: 0062202545

Category: Sports & Recreation

Page: 256

View: 9521

A finalist for the PEN Center USA Award for Nonfiction Welcome to Paradise, Now Go to Hell, is surfer and former war reporter Chas Smith’s wild and unflinching look at the high-stakes world of surfing on Oahu’s North Shore—a riveting, often humorous, account of beauty, greed, danger, and crime. For two months every winter, when Pacific storms make landfall, swarms of mainlanders, Brazilians, Australians, and Europeans flock to Oahu’s paradisiacal North Shore in pursuit of some of the greatest waves on earth for surfing’s Triple Crown competition. Chas Smith reveals how this influx transforms a sleepy, laid-back strip of coast into a lawless, violent, drug-addled, and adrenaline-soaked mecca. Smith captures this exciting and dangerous place where locals, outsiders, the surf industry, and criminal elements clash in a fascinating look at class, race, power, money, and crime, set within one of the most beautiful places on earth. The result is a breathtaking blend of crime and adventure that captures the allure and wickedness of this idyllic golden world.

Barbarian Days

A Surfing Life

Author: William Finnegan

Publisher: Penguin

ISBN: 0143109391

Category: Biography & Autobiography

Page: 464

View: 4148

Surfing only looks like a sport. To initiates, it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life. Raised in California and Hawaii, Finnegan started surfing as a child. He has chased waves all over the world, wandering for years through the South Pacific, Australia, Asia, Africa. A bookish boy, and then an excessively adventurous young man, he went on to become a writer and war reporter. Barbarian Days takes us deep into unfamiliar worlds, some of them right under our noses -- off the coasts of New York and San Francisco. It immerses the reader in the edgy camaraderie of close male friendships annealed in challenging waves.

Start Something That Matters

Author: Blake Mycoskie

Publisher: Random House Digital, Inc.

ISBN: 0812981448

Category: Biography & Autobiography

Page: 209

View: 5793

Describes the TOMS Shoes founder's transformation from a businessperson to an advocate, in an account that outlines his philosophy about working in ways that both fulfill material desires and have philanthropic and social benefits.

Swell

Sailing the Pacific in Search of Surf and Self

Author: Liz Clark

Publisher: N.A

ISBN: 9781938340543

Category: Biography & Autobiography

Page: 320

View: 7999

Sailing Ten Years and 20,000 Miles In Search of Surf and Self

The Voyage of the Cormorant

Author: Christian Beamish

Publisher: Patagonia

ISBN: 1938340116

Category: Sports & Recreation

Page: 324

View: 3231

Christian Beamish, a former editor at The Surfer’s Journal, envisioned a low-tech, self-reliant exploration for surf along the coast of North America, using primarily clothes and instruments available to his ancestors, and the 18-foot boat he would build by hand in his garage. How the vision met reality – and how the two came to shape each other – places Voyage of the Cormorant in the great American tradition of tales of life at sea, and what it has to teach us.

The Compass and the Nail

How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

Author: Craig Wilson

Publisher: Vireo Book, A

ISBN: 9781942600060

Category: Business & Economics

Page: 280

View: 6265

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution. Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices

The World in the Curl

An Unconventional History of Surfing

Author: Peter Westwick,Peter Neushul

Publisher: Crown

ISBN: 0307719502

Category: Sports & Recreation

Page: 416

View: 3811

A definitive and highly readable history of surfing and the cultural, political, economic, and environmental consequences of its evolution from a sport of Hawaiian kings and queens to a billion-dollar worldwide industry Despite its rebellious, outlaw reputation, or perhaps because of it, surfing occupies a central place in the American – and global – imagination, embodying the tension between romantic counterculture ideals and middle-class values, between an individualistic communion with nature and a growing commitment to commerce and technology. In examining the enduring widespread appeal of surfing in both myth and reality, The World in the Curl offers a fresh angle on the remarkable rise of the sport and its influence on modern life. Drawing on Peter Westwick and Peter Neushul’s expertise as historians of science and technology, the environment, and the Cold War, as well as decades of experience as surfers themselves, The World in the Curl brings alive the colorful history of surfing by drawing readers into the forces that fueled the sport's expansion: colonialism, the military-industrial complex, globalization, capitalism, environmental engineering, and race and gender roles. In an engaging and provocative narrative history – from the spread of surfing to the United States, to the development of surf culture, to the reintroduction of women into the sport, to big wave frontiers – the authors draw an indelible portrait of surfing and surfers as actors on the global stage. From the Hardcover edition.

Eco-Business

A Big-Brand Takeover of Sustainability

Author: Peter Dauvergne,Jane Lister

Publisher: MIT Press

ISBN: 0262018764

Category: Business & Economics

Page: 194

View: 3437

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtainedfrom sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set adeadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged tobecome carbon neutral. Today, big-brand companies seem to be making commitments that go beyond theusual "greenwashing" efforts undertaken largely for public relations purposes. InEco-Business, Peter Dauvergne and Jane Lister examine this new corporate embraceof sustainability, its actual accomplishments, and the consequences for the environment. For manyleading-brand companies, these corporate sustainability efforts go deep, reorienting centraloperations and extending through global supply chains. Yet, as Dauvergne and Lister point out, thesecompanies are doing this not for the good of the planet but for their own profits and market sharein a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groupsand governments are partnering with these companies, eager to reap the governance potential ofeco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved bybig-brand companies limit the potential for finding deeper solutions to pressing environmentalproblems and reinforce runaway consumption. Eco-business promotes the sustainability of bigbusiness, not the sustainability of life on Earth.

Herding Tigers

Be the Leader That Creative People Need

Author: Todd Henry

Publisher: Penguin

ISBN: 0735211728

Category: Business & Economics

Page: 272

View: 5301

A practical handbook for every new manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty. New managers in creative fields got the job because they were good at being makers--and learned to strategize their time, relationships, and mindset to produce the best creative work possible on their own. But when they're put in charge, the rules change, and they must unlearn their hard-won working habits in favor of new ones, and navigate a minefield of complex relational dynamics with colleagues and bosses. Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including: · Why conflict can be a good thing, and how to manage it in a healthy way. · How to build time and attention buffers to protect your team's ability to do its best work. · How to deal with the imbalance of power on your team, and manage inevitable struggles that arise. · How to create "hunting trails" that will keep your team inspired and motivated to deliver brilliant work. · Why you should still "get your hands dirty", even as you strive to remove yourself from the work. · Why you should fight to measure value, not time, when evaluating your team's work.

Business Lessons from a Radical Industrialist

How a CEO Doubled Earnings , Inspired Employees and Created Innovation from One Simple Idea

Author: Ray C. Anderson,Robin White

Publisher: St. Martin's Griffin

ISBN: 1429997168

Category: Business & Economics

Page: 336

View: 6745

In 1994, Interface founder and chairman Ray Anderson set an audacious goal for his commercial carpet company: to take nothingfrom the earth that can't be replaced by the earth. Now, Anderson leads the way forward and challenges all of industry to share that goal. The Interface story is a compelling one: in 1994, making carpets was a toxic, petroleum-based process, releasing immense amounts of air and water pollution and creating tons of waste. Fifteen years after Anderson's call for change, Interface has: —cut greenhouse gas emissions by 82%—cut fossil fuel consumption by 60%—cut waste by 66%—cut water use by 75%—invented and patented new machines, materials, and manufacturing processes—increased sales by 66%, doubled earnings, and raised profit margins With practical ideas and measurable outcomes that every business can use, Anderson shows that profit and sustainability are not mutually exclusive; businesses can improve their bottom lines and do right by the earth. Ray Anderson is featured in the film, So Right, So Smart, which takes a behind-the-scenes look at how his leadership transformed Interface into a company with a sustainable business practices that made it more profitable than it was before.

The Year Without Pants

WordPress.com and the Future of Work

Author: Scott Berkun

Publisher: John Wiley & Sons

ISBN: 1118728955

Category: Business & Economics

Page: 272

View: 9404

A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success 50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. With a fraction of the resources of Google, Amazon, or Facebook, they have a similar impact on the future of the Internet. How is this possible? What's different about how they work, and what can other companies learn from their methods? To find out, former Microsoft veteran Scott Berkun worked as a manager at WordPress.com, leading a team of young programmers developing new ideas. The Year Without Pants shares the secrets of WordPress.com's phenomenal success from the inside. Berkun's story reveals insights on creativity, productivity, and leadership from the kind of workplace that might be in everyone's future. Offers a fast-paced and entertaining insider's account of how an amazing, powerful organization achieves impressive results Includes vital lessons about work culture and managing creativity Written by author and popular blogger Scott Berkun (scottberkun.com) The Year Without Pants shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success.

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