Search Results: let-my-people-go-surfing-the-education-of-a-reluctant-businessman-completely-revised-and-updated

Let My People Go Surfing

The Education of a Reluctant Businessman

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 9780143037835

Category: Business & Economics

Page: 258

View: 446

The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. Reprint. 75,000 first printing.

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 1101992530

Category: Business & Economics

Page: 272

View: 9330

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything From the Trade Paperback edition.

Let My People Go Surfing

The Education of a Reluctant Businessman

Author: Yvon Chouinard

Publisher: Penguin

ISBN: 9781101201220

Category: Biography & Autobiography

Page: 272

View: 1349

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

The Responsible Company

What We've Learned from Patagonia's First 40 Years

Author: Yvon Chouinard,Vincent Stanley

Publisher: Patagonia

ISBN: 1938340108

Category: Business & Economics

Page: 160

View: 8027

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

Start Something That Matters

Author: Blake Mycoskie

Publisher: Random House

ISBN: 0753547406

Category: Business & Economics

Page: 208

View: 5031

In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire. Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years: Make business personal Be resourceful without resources Reverse retirement Keep it simple Stay humble Give more, advertise less The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same. As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.

The Compass and the Nail

How Patagonia Model of Loyalty Can Save Your Business and Might Just Save the Planet

Author: Craig Wilson

Publisher: Vireo Book, A

ISBN: 9781942600060

Category: Business & Economics

Page: 280

View: 7345

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution. Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices

Accounting and Finance: An Introduction 9th edition

Author: Eddie McLaney,Peter Atrill

Publisher: Pearson Higher Ed

ISBN: 1292204508

Category: Business & Economics

Page: 904

View: 9765

Accounting and Finance: An Introduction, now in its ninth edition, contains all the information you need to start your business career. With its use of practical techniques and real-world examples, this best-selling text teaches you the basics of understanding and using financial information. This comprehensive guide covers financial accounting, management accounting and financial management in a single text, and provides you with the tools to make informed, successful business decisions. New to this Edition · Latest revisions to the IASB’s Conceptual framework and to the UK Corporate Governance Code · Expanded coverage of relevant costs for decision making · More activities throughout the text to encourage student interaction and to develop critical thinking. · New real world examples to illustrate accounting concepts and techniques · Expanded coverage of finance for smaller businesses Eddie McLaney was formerly Senior Lecturer in Accounting and Finance at Plymouth Universal Business School. Peter Atrill is a freelance academic and author who has worked with leading institutions in the UK, Europe and SE Asia. He was previously Head of Accounting and law and Head of Business and Management at the Plymouth University Business School.

Surf Is Where You Find It

Author: Gerry Lopez

Publisher: Patagonia

ISBN: 1938340256

Category: Sports & Recreation

Page: 240

View: 8941

Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.

UNEXPECTED

30 Years of Patagonia Catalog Photography

Author: Jane Sievert

Publisher: Patagonia

ISBN: 1938340159

Category: Photography

Page: 224

View: 7222

From the peak of a mountain or the barrel of a wave, Patagonia has collected some of the most spectacular sports imagery in history. Relive the achievements captured in Patagonia’s history, as well as the joie de vivre fostered by nurturing a relationship with the great outdoors. Unique for a business enterprise, Patagonia’s catalog devotes fully half its space to nonselling editorial content – to environmental and sport essays and above all to extraordinary photographs of wild places and active pursuits for which the company makes its clothes. Since 1980, Patagonia has invited customers and wilderness photographers to submit their best, most unexpected shots of life outdoors – of alpine climbing, bouldering in the desert, skiing untracked bowls, surfing secret spots, ocean crossings, first kayak descents and travel in unfamiliar places. The photos have poured in ever since (current rate: 60,000 per year), some from the famous (John Russell, Galen Rowell), others from respected photographers (Corey Rich) who had their first work published in these pages. Jane Sievert and Jennifer Ridgeway, Patagonia’s current and founding photo editor, respectively, have been calling – and culling – the shots for three decades. This is their compendium of the 100-plus most compelling photos Patagonia has published – and a celebration of wilderness and outdoor-sport photography as an art and a practice.

The Voyage of the Cormorant

Author: Christian Beamish

Publisher: Patagonia

ISBN: 1938340116

Category: Sports & Recreation

Page: 324

View: 5636

Christian Beamish, a former editor at The Surfer’s Journal, envisioned a low-tech, self-reliant exploration for surf along the coast of North America, using primarily clothes and instruments available to his ancestors, and the 18-foot boat he would build by hand in his garage. How the vision met reality – and how the two came to shape each other – places Voyage of the Cormorant in the great American tradition of tales of life at sea, and what it has to teach us.

Welcome to Paradise, Now Go to Hell

A True Story of Violence, Corruption and the Soul of Surfing

Author: Chas Smith

Publisher: Black Inc.

ISBN: 1922231290

Category: True Crime

Page: 256

View: 5285

Welcome to Paradise, Now Go to Hell, is surfer and former war reporter Chas Smith’s wild and unflinching look at the high-stakes world of surfing on Oahu’s North Shore – a riveting, often humorous, account of beauty, greed, danger, and crime. For two months every winter, when Pacific storms make landfall, swarms of mainlanders, Brazilians, Australians, and Europeans flock to Oahu’s paradisiacal North Shore in pursuit of some of the greatest waves on earth for surfing’s Triple Crown competition. Chas Smith reveals how this influx transforms a sleepy, laid-back strip of coast into a lawless, violent, drug-addled, and adrenaline-soaked mecca. Smith captures this exciting and dangerous place where locals, outsiders, the surf industry, and criminal elements clash in a fascinating look at class, race, power, money, and crime, set within one of the most beautiful places on earth. The result is a breathtaking blend of crime and adventure that captures the allure and wickedness of this idyllic golden world. “Love him or hate him, he’s the most stylish writer [surfing] has seen for decades.” – Fred Pawle, The Australian “Absolutely the most entertaining surf book in years, a breathless adrenalized romp. More importantly, it’s a jaw-dropping introduction to Smith’s greatest – and most promising – literary creation, himself.” – Dan Duane, author of Caught Inside: A Surfer's Year on the California Coast

Simple Fly Fishing (Revised Second Edition)

Author: Yvon Chouinard,Craig Mathews,Mauro Mazzo

Publisher: N.A

ISBN: 9781938340796

Category: Nature

Page: 144

View: 4023

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

Closer to the Ground

An Outdoor Family's Year on the Water, In the Woods and at the Table

Author: Dylan Tomine

Publisher: Patagonia

ISBN: 1938340612

Category: Family & Relationships

Page: 264

View: 7834

Now completely revised and updated, with full-color photographs and family-friendly recipes throughout. The deeply personal story of a father learning to share his love of nature with his children, not through the indoor lens of words or pictures, but directly, palpably, by exploring the natural world as they forage, cook and eat from the woods and sea. This compelling, masterfully written tale follows Dylan Tomine and his family through four seasons as they hunt chanterelles, fish for salmon, dig clams and gather at the kitchen table, mouths watering, to enjoy the fruits of their labor. Closer to the Ground captures the beauty and surprise of the natural world — and the ways it teaches us how to live — with humor, gratitude and a nose for adventure as keen as a child’s. It is a book filled with weather, natural history and many delicious meals.

Barbarian Days

A Surfing Life

Author: William Finnegan

Publisher: Penguin

ISBN: 0143109391

Category: Biography & Autobiography

Page: 464

View: 6795

Surfing only looks like a sport. To initiates, it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life. Raised in California and Hawaii, Finnegan started surfing as a child. He has chased waves all over the world, wandering for years through the South Pacific, Australia, Asia, Africa. A bookish boy, and then an excessively adventurous young man, he went on to become a writer and war reporter. Barbarian Days takes us deep into unfamiliar worlds, some of them right under our noses -- off the coasts of New York and San Francisco. It immerses the reader in the edgy camaraderie of close male friendships annealed in challenging waves.

The Olympic Games Effect

How Sports Marketing Builds Strong Brands

Author: John A. Davis

Publisher: John Wiley & Sons

ISBN: 1118171713

Category: Business & Economics

Page: 228

View: 1937

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

On Leadership

Practical Wisdom from the People Who Know

Author: Allan Leighton,Teena Lyons

Publisher: Random House Business Books

ISBN: N.A

Category: Business & Economics

Page: 308

View: 2439

Acting on his belief that you get the most done in the first twenty minutes of a meeting, the authorAllan invites Britain's top businessmen and women to spend just twenty minutes talking about their views on leadership. The result is a 360 degree view of what it takes to be a business leader in the global economy.

Swell

Sailing the Pacific in Search of Surf and Self

Author: Liz Clark

Publisher: N.A

ISBN: 9781938340543

Category: Biography & Autobiography

Page: 320

View: 5592

Sailing Ten Years and 20,000 Miles In Search of Surf and Self

Do Purpose

Why brands with a purpose do better and matter more.

Author: David Hieatt

Publisher: Chronicle Books

ISBN: 9781452171708

Category: Body, Mind & Spirit

Page: 160

View: 1337

This empowering handbook delivers authoritative advice on how to build a purpose-driven company, motivate employees, and connect with consumers. Written by entrepreneur and marketing expert David Hieatt, these pages offer an engaging combination of practical tips, rousing quotes from business leaders across industries, and illuminating anecdotes. Full of enlightening wisdom on how to define a company's central purpose (beyond profit), foster a strong company culture that attracts talented staff, and develop a brand story that resonates with consumers, Do Purpose is an invaluable resource for anyone with a desire to start or grow their own business.

The History of Surfing

Author: Matt Warshaw

Publisher: Chronicle Books

ISBN: 1452100942

Category: Sports & Recreation

Page: N.A

View: 7371

Matt Warshaw knows more about surfing than any other person on the planet. After five years of research and writing, Warshaw has crafted an unprecedented history of the sport and the culture it has spawned. At nearly 500 pages, with 250,000 words and more than 250 rare photographs, The History of Surfing reveals and defines this sport with a voice that is authoritative, funny, and wholly original. The obsessive nature of this endeavor is matched only by the obsessive nature of surfers, who will pore through these pages with passion and opinion. A true category killer, here is the definitive history of surfing.

The Vanishing American Corporation

Navigating the Hazards of a New Economy

Author: Gerald F. Davis,Wilbur K Pierpont Collegiate Professor of Management Gerald F Davis

Publisher: Berrett-Koehler Publishers

ISBN: 1626562806

Category: Business & Economics

Page: 240

View: 4066

It may be hard to believe in an era of Walmart, Citizens United, and the Koch brothers, but corporations are on the decline. The number of American companies listed on the stock market dropped by half between 1996 and 2012. In recent years we've seen some of the most storied corporations go bankrupt (General Motors, Chrysler, Eastman Kodak) or disappear entirely (Bethlehem Steel, Lehman Brothers, Borders). Gerald Davis argues this is a root cause of the income inequality and social instability we face today. Corporations were once an integral part of building the middle class. He points out that in their heyday they offered millions of people lifetime employment, a stable career path, health insurance, and retirement pensions. They were like small private welfare states. The businesses that are replacing them will not fill the same role. For one thing, they employ far fewer people—the combined global workforces of Facebook, Yelp, Zynga, LinkedIn, Zillow, Tableau, Zulily, and Box are smaller than the number of people who lost their jobs when Circuit City was liquidated in 2009. And in the “sharing economy,” companies have no obligation to most of the people who work for them—at the end of 2014 Uber had over 160,000 “driver-partners” in the United States but recognized only about 2,000 people as actual employees. Davis tracks the rise of the large American corporation and the economic, social, and technological developments that have led to its decline. The future could see either increasing economic polarization, as careers turn into jobs and jobs turn into tasks, or a more democratic economy built from the grass roots. It's up to us.

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