Search Results: political-public-relations-routledge-communication-series

Political Public Relations

Principles and Applications

Author: Jesper Stromback,Spiro Kiousis

Publisher: Taylor & Francis

ISBN: 1135194130

Category: Business & Economics

Page: 352

View: 8512

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.

Political Public Relations

Principles and Applications

Author: Jesper Stromback,Spiro Kiousis

Publisher: Routledge

ISBN: 1135194122

Category: Business & Economics

Page: 352

View: 7129

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Political Public Relations

Principles and Applications

Author: Jesper Strömbäck,Spiro Kiousis

Publisher: N.A

ISBN: 9780415873802

Category: Business & Economics

Page: 338

View: 9845

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplinesâe"political communication, public relations and political scienceâe"to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Organizational Public Relations

A Political Perspective

Author: Christopher Spicer

Publisher: Routledge

ISBN: 113668817X

Category: Business & Economics

Page: 344

View: 1378

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's culture and decision making processes ultimately influence the success or failure of their public relations efforts. The research, case studies, and author's interpretations and suggestions explore the often confusing netherworld of organizational mindsets -- particularly as those world views affect the organization's relations with clients and other stakeholders. Understanding organizational politics is the way to understanding how and why decisions are made by the organization's dominant coalition. The primary goal of this text is to enhance our understanding of the ways in which organizations "work" -- the political process that accompanies organizational decision making. As an instrumental participant in the organizational political process, the public relations practitioner must posess knowledge and understanding of the organization's political process in order to succeed within that organization. Given the need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizational interests, the political system metaphor is most approriate for understanding the relationship between organizational power and organizational public relations. This book, then, "steps back" from a focus solely on the design of public relations programs, and instead examines how the impetus for those programs emerges within the organization as a result of organizational politics in action. Its special features include: * practitioner responses at the end of each chapter providing commentary on the usefulness of the ideas presented; * sidebars from popular sources illustrating theories; * new case studies; * merging of management and organizational theory and research with communication theory and research; * a focus on external stakeholders from both an advocacy and a collaborative frame resulting in the creation of a "collaborative advocacy" framework for external communication; and * an extended examination of ethical considerations pertaining to organizational decision making and communication.

Visual Public Relations

Strategic Communication Beyond Text

Author: Simon Collister,Sarah Roberts-Bowman

Publisher: Routledge

ISBN: 1351662058

Category: Business & Economics

Page: 232

View: 1724

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Political Communication

Politics, Press, and Public in America

Author: Richard M. Perloff

Publisher: Routledge

ISBN: 1136688463

Category: Language Arts & Disciplines

Page: 504

View: 2572

In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.

Public Relations History

From the 17th to the 20th Century: The Antecedents

Author: Scott M. Cutlip

Publisher: Routledge

ISBN: 1136688528

Category: Business & Economics

Page: 320

View: 1048

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Discourse Power Address

The Politics of Public Communication

Author: Stuart Price

Publisher: Routledge

ISBN: 1351943782

Category: Language Arts & Disciplines

Page: 264

View: 1199

'Discourse Power Address' identifies the existence of 'directive' address, a form of strategic communication which is employed in a number of dominant practices, including Advertising, Politics, Public Relations and Corporate representation. Stuart Price argues that the simulation of intimacy in authoritarian address masks a drive to power, in which the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Election broadcasts, political speeches, TV commercials and corporate advertisements are all scrutinised in order to evaluate competing perspectives on the creation and circulation of meaning; particular reference is made to theories of discourse, ideology and address. In the course of his argument, the author proposes an original method for determining how authoritarian address attempts to make an impact on audiences. Providing a cross-disciplinary contribution to the fields of Communication, Language, Media and Political Studies, this book provides an original, clear-sighted contribution to the debate on language and power, and will provide an essential resource for lecturers, researchers, students, activists and policy-makers.

Political Communication and Social Theory

Author: Aeron Davis

Publisher: Routledge

ISBN: 1136940286

Category: Language Arts & Disciplines

Page: 216

View: 7276

Political Communication and Social Theory presents an advanced and challenging text for students and scholars of political communication and mass media in democracies. It draws together work from across political communication, media sociology and political sociology, and includes a mix of theoretical debate and current examples from several democratic media systems. Its wide ranging discussions both introduce and contest the traditional scholarship on a number of contemporary topics and issues. These include: comparative political and media systems theories of democracy, representation and the public sphere political party communication, marketing and elections the production of news media and public policy media sociology and journalist-source relations celebrity politics, popular culture and political leadership new media and online democracy national-global politics and international political communication foreign policy-making, war and media the crisis of public communication in established democracies. At the same time, Political Communication and Social Theory also offers a fascinating investigation of the causes of crisis in established political and media systems. In today’s democracies, trust in politicians, state institutions and mainstream media sources has dropped to new lows. The traditional business model that sustained journalism is failing and nations are struggling to respond to the existing global recession and impending environmental and resource crises. Drawing on interviews with over 100 experienced politicians, journalists and civil servants, Aeron Davis explores how the varied political actors and communicative processes, at the centre of UK democracy, may or may not be contributing to such crisis tendencies.

International Public Relations

Perspectives from deeply divided societies

Author: Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano

Publisher: Routledge

ISBN: 1317507908

Category: Business & Economics

Page: 260

View: 8612

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Applied Public Relations

Cases in Stakeholder Management

Author: Kathy Brittain McKee,Larry F. Lamb

Publisher: Taylor & Francis

ISBN: 0415999154

Category: Business & Economics

Page: 288

View: 4411

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.

Strategic Public Relations Management

Planning and Managing Effective Communication Campaigns

Author: Erica Weintraub Austin,Bruce E Pinkleton

Publisher: Routledge

ISBN: 1317625293

Category: Business & Economics

Page: 398

View: 907

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Strategic Silence

Public Relations and Indirect Communication

Author: Roumen Dimitrov

Publisher: Routledge

ISBN: 1317329295

Category: Business & Economics

Page: 242

View: 7507

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.

The Unseen Power

Public Relations: A History

Author: Scott M. Cutlip

Publisher: Routledge

ISBN: 113669000X

Category: Language Arts & Disciplines

Page: 832

View: 9612

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Political Reputation Management

The Strategy Myth

Author: Christian Schnee

Publisher: Routledge

ISBN: 1317634322

Category: Business & Economics

Page: 214

View: 9677

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

Positioning Theory and Strategic Communication

A new approach to public relations research and practice

Author: Melanie James

Publisher: Routledge

ISBN: 1134615329

Category: Business & Economics

Page: 242

View: 1747

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

The Global Public Relations Handbook

Theory, Research, and Practice

Author: Krishnamurthy Sriramesh,Dejan Vercic

Publisher: Routledge

ISBN: 1135645485

Category: Business & Economics

Page: 600

View: 6583

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Political Communication in Asia

Author: Lars Willnat,Annette Aw

Publisher: Routledge

ISBN: 1135895104

Category: Language Arts & Disciplines

Page: 248

View: 5886

This edited volume provides a critical review of political communication research conducted in Asia over the past twenty years. Each chapter focuses on studies published in a specific Asian country, selected according to the level of contribution made to the field of political communication in Asia. Covering China, Hong Kong, Taiwan, South Korea, Japan, Singapore, Malaysia, Indonesia, and India, the book’s primary objective is to review the unique theoretical accomplishments made by Asian communication scholars, thus contributing to a better awareness and understanding of political communication research in Asia. The contributors are well-respected Asian media scholars writing on political communication in their countries of origin. Each author reviews studies conducted and published in his/her native country and language(s). This book provides a first review of these studies, most of which have never been published in English, and makes them available to international scholars. The contributors discuss each country’s political background, and address the findings and conclusions of the political communication studies conducted in their respective countries during the past two decades. The chapters focus on insights that have been made by adapting Western media theories to the unique social, cultural, or political contexts that exist in each country. The authors also point out possible gaps in the current research within their respective countries and to make recommendations for future studies.

Power, Diversity and Public Relations

Author: Lee Edwards

Publisher: Routledge

ISBN: 1135088071

Category: Business & Economics

Page: 136

View: 9963

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

Public Relations and Nation Building

Influencing Israel

Author: Margalit Toledano,David McKie

Publisher: Routledge

ISBN: 1136678832

Category: Business & Economics

Page: 208

View: 5561

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession’s genesis – including the role of the Diaspora and early Zionist activists – to today’s private and public sector professionals by identifying their roots in Israel’s cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.

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