Search Results: tested-advertising-methods-5th-edition-prentice-hall-business-classics

Tested Advertising Methods

Author: John Caples,Fred E. Hahn

Publisher: Prentice Hall Direct

ISBN: 9780132446099

Category: Business & Economics

Page: 278

View: 8528

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Making Ads Pay

Timeless Tips for Successful Copywriting

Author: John Caples

Publisher: Courier Corporation

ISBN: 048648601X

Category: Business & Economics

Page: 248

View: 8176

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Reality In Advertising

Author: Rosser Reeves

Publisher: Lulu.com

ISBN: 1387028049

Category: Business & Economics

Page: 124

View: 8171

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Breakthrough Advertising

Author: Eugene Schwartz

Publisher: N.A

ISBN: 9780998503509

Category:

Page: N.A

View: 1087

My Life in Advertising

Author: Claude C. Hopkins

Publisher: N.A

ISBN: N.A

Category: Advertising

Page: 206

View: 7518

The Robert Collier Letter Book

Fifth Edition

Author: Robert Collier

Publisher: N.A

ISBN: 9781684221981

Category: Business & Economics

Page: 464

View: 9324

2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.

How To Write A Good Advertisement: A Short Course In Copywriting

Author: Victor O. Schwab

Publisher: Pickle Partners Publishing

ISBN: 178625798X

Category: Business & Economics

Page: 196

View: 6532

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Advertising Ideas

A Practical Guide to Methods that Make Advertisements Work

Author: John Caples

Publisher: N.A

ISBN: N.A

Category: Advertising

Page: 205

View: 7124

The 100 Greatest Advertisements 1852-1958

Who Wrote Them and What They Did

Author: Julian Watkins

Publisher: Courier Corporation

ISBN: 0486144089

Category: Design

Page: 256

View: 7812

The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

How to Make Your Advertising Make Money

Author: John Caples

Publisher: WWW.Snowballpublishing.com

ISBN: 9781607964612

Category: Business & Economics

Page: 386

View: 5677

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

ISBN: 0804170053

Category: Social Science

Page: 224

View: 6826

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Options as a Strategic Investment

Author: Lawrence G. McMillan

Publisher: Penguin

ISBN: 9780735201972

Category: Business & Economics

Page: 1001

View: 6897

A best-selling guide giving serious investors hundreds of market-tested strategies, to maximise the earnings potential of their portfolio while reducing risk.

Research Methods for Leisure and Tourism

Author: A.J. Veal

Publisher: Pearson UK

ISBN: 1292217863

Category: Business & Economics

Page: 640

View: 4564

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.

Business and Competitive Analysis

Effective Application of New and Classic Methods

Author: Craig S. Fleisher,Babette E. Bensoussan

Publisher: FT Press

ISBN: 0133101002

Category: Business & Economics

Page: 624

View: 7651

Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

Head First Java

A Brain-Friendly Guide

Author: Kathy Sierra,Bert Bates

Publisher: "O'Reilly Media, Inc."

ISBN: 1449331440

Category: Computers

Page: 720

View: 5559

Learning a complex new language is no easy task especially when it s an object-oriented computer programming language like Java. You might think the problem is your brain. It seems to have a mind of its own, a mind that doesn't always want to take in the dry, technical stuff you're forced to study. The fact is your brain craves novelty. It's constantly searching, scanning, waiting for something unusual to happen. After all, that's the way it was built to help you stay alive. It takes all the routine, ordinary, dull stuff and filters it to the background so it won't interfere with your brain's real work--recording things that matter. How does your brain know what matters? It's like the creators of the Head First approach say, suppose you're out for a hike and a tiger jumps in front of you, what happens in your brain? Neurons fire. Emotions crank up. Chemicals surge. That's how your brain knows. And that's how your brain will learn Java. Head First Java combines puzzles, strong visuals, mysteries, and soul-searching interviews with famous Java objects to engage you in many different ways. It's fast, it's fun, and it's effective. And, despite its playful appearance, Head First Java is serious stuff: a complete introduction to object-oriented programming and Java. You'll learn everything from the fundamentals to advanced topics, including threads, network sockets, and distributed programming with RMI. And the new. second edition focuses on Java 5.0, the latest version of the Java language and development platform. Because Java 5.0 is a major update to the platform, with deep, code-level changes, even more careful study and implementation is required. So learning the Head First way is more important than ever. If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. If you haven't, you're in for a treat. You'll see why people say it's unlike any other Java book you've ever read. By exploiting how your brain works, Head First Java compresses the time it takes to learn and retain--complex information. Its unique approach not only shows you what you need to know about Java syntax, it teaches you to think like a Java programmer. If you want to be bored, buy some other book. But if you want to understand Java, this book's for you.

Suicidegirls

Author: Missy Suicide

Publisher: Ammo Books

ISBN: 9781623260736

Category:

Page: 204

View: 9142

The SuicideGirls are a collection of more than 2,500 pin-up girls devoted to changing your idea about what makes a woman beautiful ... and they are naked. Started in Portland, Oregon, by Missy Suicide and her friends in 2001, the SuicideGirls broke conventional notions of beauty and the pin-up girl ideal as defined by men's and women's magazines and the culture at large. This time around "SuicideGirls isn't redefining what it means to be beautiful or what it means to be a geek. They're celebrating the fact [they've] always been here, [they've] always been geeks, and [they've] always been beautiful."

The Strategy and Tactics of Pricing

International Student Edition

Author: Thomas (Deloitte Consulting Nagle, USA),Joseph (Deloitte Consulting LLP Zale, USA),John Hogan

Publisher: N.A

ISBN: 9781138091535

Category:

Page: 352

View: 1913

Digital Marketing

Author: DAVE. ELLIS-CHADWICK CHAFFEY (FIONA.),Fiona Ellis-Chadwick

Publisher: N.A

ISBN: 9781292241579

Category:

Page: 656

View: 8689

Business Accounts

Author: David Cox

Publisher: N.A

ISBN: 9781911198147

Category:

Page: N.A

View: 3253

Cashvertising

How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money

Author: N.A

Publisher: N.A

ISBN: 9781459639812

Category:

Page: N.A

View: 869

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