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Tested Advertising Methods

Author: John Caples

Publisher: Addison Wesley

ISBN:

Category: Business & Economics

Page: 278

View: 422

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN:

Category: Business & Economics

Page: 432

View: 711

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Business

The Ultimate Resource

Author: Editors Of Perseus Publishing

Publisher: Cambridge, MA : Perseus Publishing

ISBN:

Category: Business & Economics

Page: 2172

View: 876

Offers essays by more than 150 top business leaders that cover a range of topics pertaining to management, as well as biographical information, a world almanac with twenty-six industry sector surveys, and profiles of 150 countries.

Books in Print, 2004-2005

Author:

Publisher:

ISBN:

Category: Literature

Page:

View: 620

Advertising Resource Handbook

Author: Keith Adler

Publisher:

ISBN:

Category: Business & Economics

Page: 231

View: 653

Marketing Information Guide

Author:

Publisher:

ISBN:

Category: Marketing

Page:

View: 200

Distribution Data Guide

Author:

Publisher:

ISBN:

Category: Marketing

Page:

View: 176

Catalog of Copyright Entries. Third Series

1966: July-December

Author:

Publisher: Copyright Office, Library of Congress

ISBN:

Category: Copyright

Page: 1148

View: 150

The Quarterly Review of Marketing

Author:

Publisher:

ISBN:

Category: Marketing

Page:

View: 365

New York Times Saturday Review of Books and Art

Author:

Publisher:

ISBN:

Category: Books

Page:

View: 428

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