A 2015 James Beard Award Finalist: "Eye-opening, insightful, and huge fun to read." —Bee Wilson, author of Consider the Fork Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu? In The Language of Food, Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy," zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a microuniverse of marketing language on the back of a bag of potato chips. The fascinating journey through The Language of Food uncovers a global atlas of culinary influences. With Jurafsky's insight, words like ketchup, macaron, and even salad become living fossils that contain the patterns of early global exploration that predate our modern fusion-filled world. From ancient recipes preserved in Sumerian song lyrics to colonial shipping routes that first connected East and West, Jurafsky paints a vibrant portrait of how our foods developed. A surprising history of culinary exchange—a sharing of ideas and culture as much as ingredients and flavors—lies just beneath the surface of our daily snacks, soups, and suppers. Engaging and informed, Jurafsky's unique study illuminates an extraordinary network of language, history, and food. The menu is yours to enjoy.
The Routledge Handbook of Chinese Applied Linguistics is written for those wanting to acquire comprehensive knowledge of China, the diaspora and the Sino-sphere communities through Chinese language. It examines how Chinese language is used in different contexts, and how the use of Chinese language affects culture, society, expression of self and persuasion of others; as well as how neurophysiological aspects of language disorder affect how we function and how the advance of technology changes the way the Chinese language is used and perceived. The Handbook concentrates on the cultural, societal and communicative characteristics of the Chinese language environment. Focusing on language use in action, in context and in vivo, this book intends to lay empirical grounds for collaboration and synergy among different fields.
Around 90% of all new restaurants fail in the first year of operation. Many owners think they have the perfect idea, but they have terrible business plans, location, or other issues. Idiot's Guides: Starting and Running a Restaurant shows budding restauranteurs the basics of honing in on a concept to gathering start-up capital to building a solid business plan. You will also learn how to choose a great restaurant location, select an appealing design, compose a fantastic menu, and hire reliable managers and staff. In this book, you get: + Introduction to basic requirements of starting a restaurant such as time management, recognizing your competition, choosing your restaurant concept, and making it legal. + Information on building a solid business foundation such as a solid business plan, a perfect location, where to find investors, and securing loans. + Suggestions on how to compose the perfect menu, laying out the front and back of house and bar, and choosing the must-have necessities such as security alarms and fire prevention. + Techniques on how to hire and train your staff, purchasing or renting supplies, understanding costs and setting up your financial office, and using social media as a marketing tool. + Secrets for keeping your customers returning, running a safe restaurant, managing employees, and building your PR sales plan. + Pre-opening checklists to ensure everything is ready by opening day. Operational checklists and forms a successful restaurateur will need to manage their restaurant.
The Hidden Influences That Shape Your Eating Habits
Author: Melanie Mühl
Publisher: The Experiment
Category: Health & Fitness
“Cut through the juice cleanses and paleo diets to bring back some common sense.”—The New York Times Book Review Outsmart Your Impulses and Eat Better A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you’ve ordered it—despite the hefty price. But do you know why? Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings—from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends. And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do—before you next sit down to dine!
This volume contains a detailed, precise and clear semantic formalism designed to allow non-programmers such as linguists and literary specialists to represent elements of meaning which they must deal with in their research and teaching. At the same time, by its basis in a functional programming paradigm, it retains sufficient formal precision to support computational implementation. The formalism is designed to represent meaning as found at a variety of levels, including basic semantic units and relations, word meaning, sentence-level phenomena, and text-level meaning. By drawing on fundamental principles of program design, the proposed formalism is both easy to read and modify yet sufficiently powerful to allow for the representation of complex semantic phenomena. In this monograph, the authors introduce the formalism and show its basic structure, apply it to the analysis of the semantics of a variety of linguistic phenomena in both English and French, and use it to represent the semantics of a variety of texts ranging from single sentences, to textual excepts, to a full story.
Uncover a whole new world! Captivating Discovery Education(TM) video and stimulating global topics engage teenage learners and spark their curiosity. Developed in partnership with Discovery Education(TM), Uncover combines captivating video and stimulating global topics to motivate students and spark their curiosity, fostering more meaningful learning experiences. Up to four videos in every unit make learning relevant and create opportunities for deeper understanding. Guided, step-by-step activities and personalized learning tasks lead to greater speaking and writing fluency. Complete digital support, including extra online practice activities and access to the Cambridge Learning Management platform is also available.
Language and food are universal to humankind. Language accomplishes more than a pure exchange of information, and food caters for more than mere subsistence. Both represent crucial sites for socialization, identity construction, and the everyday fabrication and perception of the world as a meaningful, orderly place. This volume on Culinary Linguistics contains an introduction to the study of food and an extensive overview of the literature focusing on its role in interplay with language. It is the only publication fathoming the field of food and food-related studies from a linguistic perspective. The research articles assembled here encompass a number of linguistic fields, ranging from historical and ethnographic approaches to literary studies, the teaching of English as a foreign language, psycholinguistics, and the study of computer-mediated communication, making this volume compulsory reading for anyone interested in genres of food discourse and the linguistic connection between food and culture. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
Lauded by Calvin Trillin as a man who "does not have to make to with translations like 'Shredded Three Kinds' in Chinese restaurants," in The Eater's Guide to Chinese Characters, James D. McCawley offers everyone a guide to deciphering the mysteries of Chinese menus and the opportunity to enjoy new eating experiences. An accessible primer as well as a handy reference, this book shows how Chinese characters are written and referred to, both in script and in type. McCawley provides a guide to pronunciation and includes helpful exercises so users can practice ordering. His novel system of arranging the extensive glossary-which ranges from basics such as "rice" and "fish" to exotica like "Buddha Jumps Wall"-enables even the beginner to find characters quickly and surely. He also includes the nonstandard forms of characters that often turn up on menus. With this guide in hand, English speakers hold the key to a world of tantalizing-and otherwise unavailable-Chinese dishes.