"The perfect book to turn your childhood LEGO® collection into a legitimate (and seriously fun) adult pastime." —Finn MacLeod, Arch Daily "Stunning...be the Corbusier of LEGO." —Wall Street Journal "For many budding architects the first step on the road to blueprints and T-squares is a trip to the toy store. The models are sure to motivate future architects—or future LEGO artists—to get building." —Architectural Digest Travel through the history of architecture in The LEGO Architect. You’ll learn about styles like Art Deco, Modernism, and High-Tech, and find inspiration in galleries of LEGO models. Then take your turn building 12 models in a variety of styles. Snap together some bricks and learn architecture the fun way!
Build It with Them to Boost Growth, Productivity, and Profits
Author: Venkat Ramaswamy
Publisher: Simon and Schuster
Category: Business & Economics
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms, given plausibility by conveniently invented metrics, and an emphasis on the rational and conscious over the emotional and unconscious, despite the latter aspects appearing to be the basis for much choice. This imbalance has been highlighted by recent insights from psychology, neurology and behavioural economics. Rather than simply embracing these advances, the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication, further distancing marketing from its base. This book aims to cut through to the pivotal role of differentiation, illustrated by case histories and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing, it has tried to follow Einstein’s advice to be "as simple as possible, but no simpler".
Iconic buildings re-imagined in LEGO® bricksLEGO® Architecture: The Visual Guide is a stunning guide to the LEGO Architecture series and to the iconic buildings that inspired it. These amazing LEGO Architecture sets showcase incredible buildings from around the world. From the Empire State Building and the Guggenheim, to Farnsworth House, LEGO® Architecture: The Visual Guide reveals amazing exploded images of the LEGO Architecture models, showing every LEGO brick involved in the build. You'll explore the profiles of the LEGO artists and builders who created the LEGO Architecture sets in new amazing levels of detail, getting to know everything about their creative processes and their designing and building techniques. You'll also be taken on an in-depth exploration of the real buildings from around the world on which the LEGO Architecture series is based and learn why the LEGO team chose each inspiring building and how they recreated it in LEGO bricks. LEGO® Architecture: The Visual Guide is perfect for architects, designers and architecture enthusiasts of all ages.
Life is not exactly a bed of roses for most innovation leaders and intrapreneurs—those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo. The question for business leaders is simple: How can innovation leaders and intrapreneurs freely operate in a corporation that wants to keep things the way they are? The answer is also simple...Read The Open Innovation Revolution. This practical guide reveals that, without the right people to drive innovation processes, your odds of success shrink dramatically. And as open innovation becomes the norm, developing the right people skills—networking, communicating with stakeholders, building your personal brand and the ability to sell ideas—is essential for your innovation leaders and intrapreneurs. Starting with a foreword from world-changing innovator and bestselling author Guy Kawasaki, The Open Innovation Revolution looks closely at: Open innovation—the visionary model that more and more companies are adopting Innovation leaders and intrapreneurs—and the essential elements that must be put in place for these people to thrive The people-related roadblocks that can impede innovation and some ways these can be overcome The personal leadership skills you will need to develop as an innovation leader or intrapreneur Written by innovation thought leader Stefan Lindegaard, The Open Innovation Revolution helps you know if open innovation is right for your organization, and then shows you how to prepare those within your organization to make the leap into the challenging, new world of open innovation.
Sumar Ghizan has been a faculty member in the English Language Institute (ELI) at New York Institute of Technology from 2005 until Sep 2010. Recently, she is a research Assistant at The University of Windsor where she is enrolled in the MEd program. She has been teaching English Language for Graduate and Undergraduate Students for more than twelve years. In 2010 Ghizan has obtained her degree of Doctor of Philosophy in Curricula and Methods of English Language from the College of Educational and Psychological Sciences, AAU. Her research interests are in language acquisition, educational policies and curricula studies. She had participated in one conference and looking forward to attend another in Brussels where she is going to present a paper on Educational Policies for the First Nation Child: impediments and future perceptions.