Search Results: the-reputation-economy

The Reputation Economy

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Author: Michael Fertik,David C. Thompson

Publisher: Crown Business

ISBN: 038534760X

Category: Business & Economics

Page: 256

View: 1413

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

The Reputation Economy

Understanding Knowledge Work in Digital Society

Author: Alessandro Gandini

Publisher: Springer

ISBN: 1137561076

Category: Business & Economics

Page: 131

View: 8123

Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in the aftermath of the creative class frenzy. Including a broad spectrum of empirical projects, The Reputation Economy documents the rise of freelancing and digital professions and argues about the central role held by reputation within this context, offering a comprehensive interpretation of the digital transformation of knowledge work. The book shows how digital technologies are not simply intermediating productive and organizational processes, allowing new ways for supply and demand to meet, but actually enable the diffusion of cultural conceptions of work and value that promise to become the new standard of the industry.

Reputation Economics

Why Who You Know Is Worth More Than What You Have

Author: Joshua Klein

Publisher: St. Martin's Press

ISBN: 1137387017

Category: Business & Economics

Page: 256

View: 8066

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.

Vector: Future Economics

Author: BSFA

Publisher: Lulu.com

ISBN: 0244428344

Category:

Page: N.A

View: 5917

The Reputation Playbook

A winning formula to help CEOs protect corporate reputation in the digital economy

Author: Jennifer Janson

Publisher: Harriman House Limited

ISBN: 0857194402

Category: Business & Economics

Page: 224

View: 2910

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.

Surveillance, Privacy and Public Space

Author: Bryce Clayton Newell,Tjerk Timan,Bert-Jaap Koops

Publisher: Routledge

ISBN: 1351780182

Category: Social Science

Page: 250

View: 2834

Today, public space has become a fruitful venue for surveillance of many kinds. Emerging surveillance technologies used by governments, corporations, and even individual members of the public are reshaping the very nature of physical public space. Especially in urban environments, the ability of individuals to remain private or anonymous is being challenged. Surveillance, Privacy, and Public Space problematizes our traditional understanding of ‘public space’. The chapter authors explore intertwined concepts to develop current privacy theory and frame future scholarly debate on the regulation of surveillance in public spaces. This book also explores alternative understandings of the impacts that modern living and technological progress have on the experience of being in public, as well as the very nature of what public space really is. Representing a range of disciplines and methods, this book provides a broad overview of the changing nature of public space and the complex interactions between emerging forms of surveillance and personal privacy in these public spaces. It will appeal to scholars and students in a variety of academic disciplines, including sociology, surveillance studies, urban studies, philosophy, law, communication and media studies, political science, and criminology.

Phishing for Fools

Manipulation und Täuschung in der freien Marktwirtschaft

Author: George A. Akerlof,Robert J. Shiller

Publisher: Ullstein eBooks

ISBN: 3843713650

Category: Business & Economics

Page: 416

View: 5809

Seit Adam Smith ist eine der zentralen Thesen der Wirtschaftswissenschaften, dass freie Märkte und freier Wettbewerb die besten Voraussetzungen für allgemeinen Wohlstand sind. Die Wirtschaftsnobelpreisträger George Akerlof und Robert Shiller argumentieren dagegen, dass Märkte nicht von sich aus gutartig sind und sich auch nicht immer die besten Produkte durchsetzen. Die Autoren behandeln in diesem Buch erstmals die zentrale Rolle von Manipulation und Täuschung in der Wirtschaft. Anhand von zahlreichen Fallbeispielen zeigen sie, wie wir verleitet werden, mehr Geld auszugeben, als wir haben; wie wir von Werbung stärker beeinflusst werden, als wir glauben; warum wir oft zu viel bezahlen und wie massiv die Politik durch Wirtschaft beeinflusst wird. Was ist besonders? Zwei Wirtschaftsnobelpreisträger widerlegen die These der selbstregulierenden Märkte. Wer liest? • Alle, die sich für Verhaltensökonomie, freie Marktwirtschaft oder Wirtschaftstheorie interessieren

The Ethical Economy

Rebuilding Value After the Crisis

Author: Adam Arvidsson,Nicolai Peitersen

Publisher: Columbia University Press

ISBN: 0231526431

Category: Political Science

Page: 208

View: 7494

A more ethical economic system is now possible, one that rectifies the crisis spots of our current downturn while balancing the injustices of extreme poverty and wealth. Adam Arvidsson and Nicolai Peitersen, a scholar and an entrepreneur, outline the shape such an economy might take, identifying its origins in innovations already existent in our production, valuation, and distribution systems. Much like nineteenth-century entrepreneurs, philosophers, bankers, artisans, and social organizers who planned a course for modern capitalism that was more economically efficient and ethically desirable, we now have a chance to construct new instruments, institutions, and infrastructure to reverse the trajectory of a quickly deteriorating economic environment. Considering a multitude of emerging phenomena, Arvidsson and Peitersen show wealth creation can be the result of a new kind of social production, and the motivation of continuous capital accumulation can exist in tandem with a new desire to maximize our social impact. Arvidsson and Peitersen argue that financial markets could become a central arena in which diverse ethical concerns are integrated into tangible economic valuations. They suggest that such a common standard has already emerged and that this process is linked to the spread of social media, making it possible to capture the sentiment of value to most people. They ultimately recommend how to build upon these developments to initiate a radical democratization of economic systems and the value decisions they generate.

Open Access and Academic Reputation by John Willinsky

A BIT of The Reputation Society

Author: Hassan Masum,Mark Tovey

Publisher: MIT Press

ISBN: 0262319667

Category: Social Science

Page: 16

View: 9810

Online reputation systems -- including Amazon recommendations, eBay vendors' histories, and TripAdvisor ratings -- serve as filters for information overload. In academia, reputation is the value that scholars have to offer, whether on the faculty job market or a journal's editorial board, as an expert witness, or as a reference for a colleague. In this BIT, John Willinsky discusses the effect that open access is having on reputation in academia and research publishing.

Die Thank you Economy

König Kunde im Web 2.0. Was Unternehmen tun - und was sie lassen sollten

Author: Gary Vaynerchuk

Publisher: N.A

ISBN: 9783864700019

Category:

Page: 351

View: 841

Die Thank you Economy ist ein auf dem Internet basierendes Phänomen unserer Zeit. Es beeinflusst nicht nur, was und wann wir kaufen. Es beeinflusst auch, wie Unternehmen und Käufer miteinander umgehen - und zwar zum Vorteil des Kunden. Im Web wird die Forderung des Kunden nach Authentizität und Ehrlichkeit immer wichtiger für die Unternehmen - vergleichbar mit den Tagen unserer Großväter, wo der persönliche Kontakt zum Kunden über Erfolg und Misserfolg eines Unternehmens entschied. Web-2.0-Guru Gary Vaynerchuk enthüllt in seinem neuen Buch, wie Unternehmen diese persönliche Beziehung zum Kunden herstellen können, indem sie soziale Netzwerke nutzen. "Die Thank you Economy" belegt, dass wir in ein völlig neues Geschäftszeitalter eintreten. Ein Zeitalter, in dem nicht die Firmen das meiste Geld machen, die die teuersten Marketing-Kampagnen fahren, sondern jene, die den Beweis abliefern, dass ihnen der Kunde mehr als alles andere am Herzen liegt. Denn nur die Unternehmen und Marken, die sich die unglaubliche Schlagkraft des kommunizierten Wortes aus den sozialen Plattformen zunutze machen, werden sich von der Masse unterscheiden und im Markt von morgen durchstarten.

Online Evaluation of Creativity and the Arts

Author: Hiesun Cecilia Suhr

Publisher: Routledge

ISBN: 1317748735

Category: Social Science

Page: 172

View: 2377

Social media have dramatically popularized practices of evaluation, especially of cultural products and artistic expressions. The practices of "liking" and rating any shared contents such as music to blogs, film, videos, photographs to artwork and performances are ubiquitous in today’s digital environments. As a result, creative producers are increasingly developing reputations and careers through a complex blend of online social reputation management and distribution platforms, and more longstanding forms of marketing channels and professional evaluation. In this context, Online Evaluation of Creativity and the Arts seeks to examine the newly emerging forms of evaluation, such as contests, competitions, ranking, commenting, liking, and rating, which are taking place in digital environments. In doing so, this book investigates the criteria and assessment practices tied to the evaluation of creativity and artistic works and further questions what is at stake when digital environments heighten the role of amateur and peer criticism to the level of expert critiques. While exploring potential informal learning opportunities and offering incisive critiques on the emerging norms and standards of evaluation, the essays in this book cover a wide range of artistic and creative practices.

Free

How today's smartest businesses profit by giving something for nothing

Author: Chris Anderson

Publisher: Random House

ISBN: 1409065731

Category: Business & Economics

Page: 288

View: 2855

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

Down and Out in the Magic Kingdom

Author: Cory Doctorow

Publisher: Macmillan

ISBN: 9781429972543

Category: Fiction

Page: 208

View: 7542

Bursting with cutting-edge speculation and human insight, Cory Doctorow's Down and Out in the Magic Kingdom is a coming-of-age romantic comedy and a kick-butt cybernetic tour de force Jules is a young man barely a century old. He's lived long enough to see the cure for death and the end of scarcity, to learn ten languages and compose three symphonies...and to realize his boyhood dream of taking up residence in Disney World. Disney World! The greatest artistic achievement of the long-ago twentieth century. Now in the care of a network of volunteer "ad-hocs" who keep the classic attractions running as they always have, enhanced with only the smallest high-tech touches. Now, though, it seems the "ad hocs" are under attack. A new group has taken over the Hall of the Presidents and is replacing its venerable audioanimatronics with new, immersive direct-to-brain interfaces that give guests the illusion of being Washington, Lincoln, and all the others. For Jules, this is an attack on the artistic purity of Disney World itself. Worse: it appears this new group has had Jules killed. This upsets him. (It's only his fourth death and revival, after all.) Now it's war: war for the soul of the Magic Kingdom, a war of ever-shifting reputations, technical wizardry, and entirely unpredictable outcomes. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Extra

wer kennt dein Gesicht

Author: Scott Westerfeld

Publisher: N.A

ISBN: 9783551359254

Category:

Page: 430

View: 8072

In Ayas Welt bedeutet Bekanntheit alles. Um mit einer sensationellen Story ihren virtuellen Bekanntheitsgrad zu erhöhen, schmuggelt die Teenagerin sich in eine Clique, die am Rande der Gesellschaft lebt und ihr eigenes Ding macht. Ab 14.

Reputation economy

Come ottimizzare il capitale delle nostre impronte digitali

Author: Michael Fertik,David C. Thompson

Publisher: EGEA spa

ISBN: 8823877458

Category: Business & Economics

Page: 206

View: 7221

La reputazione è potere. Stabilisce come ci vedono gli altri e che cosa faranno per noi. Determina se la banca ci presterà i soldi per comprare una casa o un’auto; se saremo accettati come inquilini; quali datori di lavoro ci assumeranno e quanto ci pagheranno. Potrebbe influenzare anche le nostre prospettive di matrimonio. Oggi la capacità di condizionamento esercitata dalla reputazione è più potente che mai e grazie alla tecnologia digitale chiunque può accedere a informazioni su di noi, in qualsiasi momento. Nell’Economia della Reputazione, in cui aziende e individui possono non solo di raccogliere tutti questi dati, ma anche aggregarli e analizzarli con rapidità spaventosa, con precisione e in modo sofisticato, la reputazione digitale sta diventando la moneta più preziosa. Fertik ci introduce agli strumenti del mestiere e ai segreti per gestirla, mostrandoci come sfruttarne al meglio le dinamiche per migliorare le nostre prospettive professionali, finanziarie e sociali, ma anche come creare tracce false e cortine fumogene digitali per nascondere le informazioni negative che si diffondono in rete. Con buone impronte digitali, il mondo è ai nostri piedi. Questo libro ci insegna come controllare, curare e ottimizzare la nostra reputazione digitale per diventare «ricchi» in un mondo in cui la reputazione vale tanto quanto il denaro che abbiamo nel portafoglio.

Der Wüstenplanet

Roman

Author: Frank Herbert

Publisher: Heyne Verlag

ISBN: 3641173086

Category: Fiction

Page: 800

View: 6645

Der erfolgreichste Science-Fiction-Roman aller Zeiten - jetzt neu übersetzt Tausende von Jahren in der Zukunft und eine fantastische Welt: Arrakis, der Wüstenplanet. Einzigartig, herrlich – und grausam. Und doch haben es die Menschen geschafft, sich dieser lebensfeindlichen Umwelt anzupassen ... Vor fünfzig Jahren erschien Frank Herberts Roman Der Wüstenplanet – ein Datum, das den Beginn einer großartigen Erfolgsgeschichte markiert: Der Wüstenplanet wurde zum weltweiten Bestseller und von David Lynch spektakulär verfilmt. Heute gilt das Buch als Meilenstein der Zukunftsliteratur – ein monumentales Epos, das jede Generation von Leserinnen und Lesern neu für sich entdeckt.

The Little Book of Economics

How the Economy Works in the Real World

Author: Greg Ip

Publisher: John Wiley & Sons

ISBN: 0470929405

Category: Business & Economics

Page: 256

View: 9934

One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy functions. In The Little Book of Economics, Greg, Ip, one of the country’s most recognized and respected economics journalists, walks readers through how the economy really works. Written for the inquisitive layman who doesn’t want to plow through academic jargon and Greek letters or pore over charts and tables, The Little Book of Economics offers indispensible insight into how the American economy works – or, doesn’t. With engaging and accessible prose, the book Provides a comprehensive understanding of each aspect of our economy from inflation and unemployment to international trade and finance Serves as an insider’s guide to the people and institutions that control America’s economy such as the Federal Reserve and the federal budget Explains the roots of America’s current economic crisis and the risks the country faces in its aftermath, such as stratospheric government debt, while offering advice on overcoming these threats Walks readers through the basic concepts and terminology they need to understand economic news Punctures myths and political spin from both the left and the right with candid and often surprising insight A must read for anyone who wants a better grasp of the economy without taking a course in economics , The Little Book of Economics is a unique and engaging look at how the economy works in all its wonderful and treacherous ways.

The Economic Ideal in British Government

Calculating Costs and Benefits in the 1970s

Author: Phyllis Colvin

Publisher: Manchester University Press

ISBN: 9780719018367

Category: Cost effectiveness

Page: 232

View: 2300

Historians, Economists, and Economic History (Routledge Revivals)

Author: Alon Kadish

Publisher: Routledge

ISBN: 1136826718

Category: Business & Economics

Page: 320

View: 4945

First published in 1989, Alon Kadish’s study re-examines the standard view held by historians of economic thought whereby economic history emerged from the historicist criticism of neoclassical economic theory. He also demonstrates how the discipline evolved as an extension of the study of history. The study will appeal to students and scholars in historiography, the development of higher education and in the history if economic thought in general, as well as all those interested in the evolution of Oxford and Cambridge.

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