Search Results: the-reputation-economy

The Reputation Economy

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Author: Michael Fertik,David C. Thompson

Publisher: Crown Business

ISBN: 038534760X

Category: Business & Economics

Page: 256

View: 2994

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

The Reputation Economy

Understanding Knowledge Work in Digital Society

Author: Alessandro Gandini

Publisher: Springer

ISBN: 1137561076

Category: Business & Economics

Page: 131

View: 3475

Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in the aftermath of the creative class frenzy. Including a broad spectrum of empirical projects, The Reputation Economy documents the rise of freelancing and digital professions and argues about the central role held by reputation within this context, offering a comprehensive interpretation of the digital transformation of knowledge work. The book shows how digital technologies are not simply intermediating productive and organizational processes, allowing new ways for supply and demand to meet, but actually enable the diffusion of cultural conceptions of work and value that promise to become the new standard of the industry.

Reputation Economics

Why Who You Know Is Worth More Than What You Have

Author: Joshua Klein

Publisher: St. Martin's Press

ISBN: 1137387017

Category: Business & Economics

Page: 256

View: 517

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.

Eco-Economy

Building an Economy for the Earth

Author: Lester R. Brown

Publisher: Routledge

ISBN: 1134205260

Category: Business & Economics

Page: 352

View: 7645

In 1543, Polish astronomer Nicolaus Copernicus challenged the view that the sun revolved around the earth, arguing instead that the earth revolved around the sun. His paper led to a revolution in thinking. In Lester Brown's brilliant and invigorating account of the industrial economy, he shows how a rethink of its fossil fuel-based, throwaway ethos is necessary to ensure that it works with, not against, the natural environment. The issue now is whether the environment is part of the economy or the economy is part of the environment. Brown argues the latter, pointing out that treating the environment as part of the economy has produced an economy that is destroying its natural support systems. One of the foremost experts on the new economic opportunities, Brown shows the vast economic potential and environmental gains that exist from eliminating the waste and destruction of current consumption. He describes how the global economy can be restructured to make it compatible with the earth's ecosystem so that economic progress can continue, with high standards of living and secure employment for all, while conserving resources and restoring the environment. In the new economy, wind farms replace coal mines, hydrogen-powered fuel cells replace internal combustion engines, and cities are designed for people, not cars. Eco-Economy is a map of how to get from here to there. It is an essential guide to the economy of the 21st century and will be compelling reading for business readers and environmentalists alike looking for ways to build a better future.

Trekonomics

The Economics of Star Trek

Author: Manu Saadia

Publisher: Inkshares

ISBN: 1941758762

Category: Business & Economics

Page: N.A

View: 9320

"Manu Saadia has managed to show us one more reason, perhaps the most compelling one of all, why we all need the world of Star Trek to one day become the world we live in." — Chris Black, Writer and Co-Executive Producer, Star Trek: Enterprise What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backwards — through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it. What are the prospects of automation and artificial intelligence? Is there really no money in Star Trek? Is Trekonomics at all possible?

Reputation

What It Is and Why It Matters

Author: Gloria Origgi

Publisher: Princeton University Press

ISBN: 140088859X

Category: Psychology

Page: 296

View: 6557

A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Origgi examines the influence of the Internet and social media, as well as the countless ranking systems that characterize modern society and contribute to the creation of formal and informal reputations in our social relations, in business, in politics, in academia, and even in wine. She highlights the importance of reputation to the effective functioning of the economy and e-commerce. Origgi also discusses the existential significance of our obsession with reputation, concluding that an awareness of the relationship between our reputation and our actions empowers us to better understand who we are and why we do what we do. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects everyone.

Phishing for Phools

The Economics of Manipulation and Deception

Author: George A. Akerlof,Robert J. Shiller

Publisher: Princeton University Press

ISBN: 1400873266

Category: Business & Economics

Page: 288

View: 3722

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools." Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous. Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

Start-up Nation

The Story of Israel's Economic Miracle

Author: Dan Senor,Saul Singer

Publisher: Twelve

ISBN: 1455503460

Category: Business & Economics

Page: 336

View: 1638

START-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.

Reputation Strategy and Analytics in a Hyper-Connected World

Author: Chris Foster

Publisher: John Wiley & Sons

ISBN: 1119052491

Category: Business & Economics

Page: 160

View: 3130

This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case. It explains how to plan, execute, and manage data-driven, evidence-based corporate communications and reputation management strategies for the modern digital economy. The book provides actionable frameworks, practical roadmaps, step-by-step blueprints for deploying advance analytics, predictive modeling and big data techniques to manage corporate communications and reputation management strategies successfully and effectively. It shows how to pick the right team and the right tools for getting the job done, quickly and cost-effectively. In addition, the proper role of advanced analytics, predictive modeling, machine learning and other data-driven technologies in developing modern corporate communications and reputation management strategies are explored.

How the Economy Works

Confidence, Crashes and Self-Fulfilling Prophecies

Author: Roger E. A. Farmer

Publisher: Oxford University Press

ISBN: 9780199756377

Category: Business & Economics

Page: 208

View: 5410

"Of all the economic bubbles that have been pricked," the editors of The Economist recently observed, "few have burst more spectacularly than the reputation of economics itself." Indeed, the financial crisis that crested in 2008 destroyed the credibility of the economic thinking that had guided policymakers for a generation. But what will take its place? In How the Economy Works, one of our leading economists provides a jargon-free exploration of the current crisis, offering a powerful argument for how economics must change to get us out of it. Roger E. A. Farmer traces the swings between classical and Keynesian economics since the early twentieth century, gracefully explaining the elements of both theories. During the Great Depression, Keynes challenged the longstanding idea that an economy was a self-correcting mechanism; but his school gave way to a resurgence of classical economics in the 1970s-a rise that ended with the current crisis. Rather than simply allowing the pendulum to swing back, Farmer writes, we must synthesize the two. From classical economics, he takes the idea that a sound theory must explain how individuals behave-how our collective choices shape the economy. From Keynesian economics, he adopts the principle that markets do not always work well, that capitalism needs some guidance. The goal, he writes, is to correct the excesses of a free-market economy without stifling entrepreneurship and instituting central planning. Recent events have shown that we cannot afford to treat economics as an ivory-tower abstraction. It has a direct impact on our lives by guiding regulators and policymakers as they make decisions with far-reaching practical consequences. Written in clear, accessible language, How the Economy Works makes an argument that no one should ignore.

The Ethical Economy

Rebuilding Value After the Crisis

Author: Adam Arvidsson,Nicolai Peitersen

Publisher: Columbia University Press

ISBN: 0231152647

Category: Political Science

Page: 224

View: 6786

A more ethical economic system is now possible, one that rectifies the crisis spots of our current downturn while balancing the injustices of extreme poverty and wealth. Adam Arvidsson and Nicolai Peitersen, a scholar and an entrepreneur, outline the shape such an economy might take, identifying its origins in innovations already existent in our production, valuation, and distribution systems. Much like nineteenth-century entrepreneurs, philosophers, bankers, artisans, and social organizers who planned a course for modern capitalism that was more economically efficient and ethically desirable, we now have a chance to construct new instruments, institutions, and infrastructure to reverse the trajectory of a quickly deteriorating economic environment. Considering a multitude of emerging phenomena, Arvidsson and Peitersen show wealth creation can be the result of a new kind of social production, and the motivation of continuous capital accumulation can exist in tandem with a new desire to maximize our social impact. Arvidsson and Peitersen argue that financial markets could become a central arena in which diverse ethical concerns are integrated into tangible economic valuations. They suggest that such a common standard has already emerged and that this process is linked to the spread of social media, making it possible to capture the sentiment of value to most people. They ultimately recommend how to build upon these developments to initiate a radical democratization of economic systems and the value decisions they generate.

The Middleman Economy

How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit

Author: Marina Krakovsky

Publisher: Springer

ISBN: 1137530200

Category: Social Science

Page: 229

View: 3287

With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.

The Economy of Obligation

The Culture of Credit and Social Relations in Early Modern England

Author: C. Muldrew

Publisher: Springer

ISBN: 1349268798

Category: History

Page: 453

View: 3057

This book is an excellent work of scholarship. It seeks to redefine the early modern English economy by rejecting the concept of capitalism, and instead explores the cultural meaning of credit, resulting from the way in which it was economically structured. It is a major argument of the book that money was used only in a limited number of exchanges, and that credit in terms of household reputation, was a 'cultural currency' of trust used to transact most business. As the market expanded in the late-sixteenth century such trust became harder to maintain, leading to an explosion of debt litigation, which in turn resulted in social relations being partially redefined in terms of contractual equality.

Extras

Author: Scott Westerfeld

Publisher: Simon and Schuster

ISBN: 1847389236

Category: Juvenile Fiction

Page: 432

View: 2230

At the end of Specials, the conclusion to the Uglies trilogy, things in Tally's futuristic world had stabilised. The walls between the social classes - the uglies, pretties and specials - had been torn down. So Tally took off to live on her own in the wild. Fast forward... Tally discovers another brand new world. In Extras, it's all about who you know, and how much you have. It's just like LA. Only Paris and Nicole are way dead...

The Thank You Economy (Enhanced Edition)

Author: Gary Vaynerchuk

Publisher: Harper Collins

ISBN: 006209372X

Category: Business & Economics

Page: 256

View: 3330

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

The Myth of Self-Reliance

Economic Lives Inside a Liberian Refugee Camp

Author: Naohiko Omata

Publisher: Berghahn Books

ISBN: 1785335650

Category: Social Science

Page: 194

View: 4916

For many refugees, economic survival in refugee camps is extraordinarily difficult. Drawing on both qualitative and quantitative research , this volume challenges the reputation of a 'self-reliant' model given to Buduburam refugee camp in Ghana and sheds light on considerable economic inequality between refugee households.By following the same refugee households over several years, The Myth of Self-Reliancealso provides valuable insights into refugees' experiences of repatriation to Liberia after protracted exile and their responses to the ending of refugee status for remaining refugees in Ghana.

Beautiful Security

Leading Security Experts Explain How They Think

Author: Andy Oram,John Viega

Publisher: "O'Reilly Media, Inc."

ISBN: 9780596555542

Category: Computers

Page: 302

View: 9558

Although most people don't give security much attention until their personal or business systems are attacked, this thought-provoking anthology demonstrates that digital security is not only worth thinking about, it's also a fascinating topic. Criminals succeed by exercising enormous creativity, and those defending against them must do the same. Beautiful Security explores this challenging subject with insightful essays and analysis on topics that include: The underground economy for personal information: how it works, the relationships among criminals, and some of the new ways they pounce on their prey How social networking, cloud computing, and other popular trends help or hurt our online security How metrics, requirements gathering, design, and law can take security to a higher level The real, little-publicized history of PGP This book includes contributions from: Peiter "Mudge" Zatko Jim Stickley Elizabeth Nichols Chenxi Wang Ed Bellis Ben Edelman Phil Zimmermann and Jon Callas Kathy Wang Mark Curphey John McManus James Routh Randy V. Sabett Anton Chuvakin Grant Geyer and Brian Dunphy Peter Wayner Michael Wood and Fernando Francisco All royalties will be donated to the Internet Engineering Task Force (IETF).

Free

The Future of a Radical Price

Author: Chris Anderson

Publisher: Hachette Books

ISBN: 1401394515

Category: Business & Economics

Page: 288

View: 494

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

Grand Pursuit

The Story of Economic Genius

Author: Sylvia Nasar

Publisher: Simon and Schuster

ISBN: 0684872994

Category: Biography & Autobiography

Page: 558

View: 873

Traces how the works of Charles Dickens and Henry Mayhew reflected the poor majority in mid-nineteenth-century London, citing the achievements of such influential figures as John Maynard Keyes, Paul Samuelson, and Amartya Sen.

Everyone's a Critic

Winning Customers in a Review-Driven World

Author: Bill Tancer

Publisher: Penguin

ISBN: 1101621486

Category: Business & Economics

Page: 256

View: 5965

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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