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The Undoing Project: A Friendship That Changed Our Minds

Author: Michael Lewis

Publisher: W. W. Norton & Company

ISBN:

Category: Science

Page: 320

View: 415

“Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street Journal Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

التأثير: علم نفس الإقناع

Influence: The Psychology of Persuasion, Revised Edition

Author: Robert B. Cialdini

Publisher: العبيكان للنشر

ISBN:

Category: Business & Economics

Page: 348

View: 599

التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

The Undoing Project: A Friendship that Changed the World

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الاقتصاد العجيب: اقتصادي مارق يبحث في الجانب الخفي من كل شي

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Author: Steven D. Levitt

Publisher: العبيكان للنشر

ISBN:

Category: Business & Economics

Page: 264

View: 961

أيهما أشد خطراً، المسدس أم حوض السباحة؟ ما هي الأشياء المشتركة بين معلمي المدارس ومصارعي السومو؟ لماذا ما يزال تجار المخدرات يعيشون مع أمهاتهم؟ ما هو مقدار اهتمام الوالدين حقاً؟ ما هو تأثير قضية «رو» و«ويد» في جرائم العنف؟ قد لا تبدو هذه الأسئلة مثل الأسئلة النمطية التي يسألها الاقتصادي، لكن ستيفن د. ليفيت ليس اقتصادياً نمطياً؛ إنه عالم شجاع أكثر من أي شيء آخر، يدرس المادة والأحاجي في الحياة اليومية ــ من الغش والجريمة إلى الرياضة وتربية الأطفال ــ وتقوم استنتاجاته عادة على قلب الحكمة التقليدية رأساً على عقب. وغالباً ما يبدأ بتل كبير من المعطيات وبسؤال بسيط لم يطرح من قبل. إنه يهتم ببعض هذه الأسئلة مثل قضايا الحياة والموت، وبعضها الآخر ذو ميزات استثنائية دون شك. وهكذا يحتوي هذا الكتاب على حقل جديد من الدراسة، وهو (الاقتصاد العجيب). ومن خلال سرده للقصص الآسرة ومن النظرة العميقة غير المباشرة، يبين ليفيت وزميله ستيفن ج. دوبنر أن الاقتصاد -في جذوره- دراسة للحوافز ـــ كيف يحصل الناس على ما يريدون أو يحتاجون، لاسيما عندما يريد الناس الآخرون الشيء ذاته أو يحتاجونه. في كتابهما (الاقتصاد العجيب)، يشرع المؤلفان في استكشاف الجانب الخفي ـــ من كل شيء؛ الأعمال الداخلية لعصابة مخدرات، وحقيقة الوسطاء العقاريين، وأساطير تمويل الحملات. وقصص الغش لدى معلمي المدارس. وأسرار جمعية كوكلوكس كلان (العرقية). ومن هنا فإذا كانت الأخلاق تمثل كيف نريد للعالم أن يسير، فإن الاقتصاد يمثل كيف يعمل العالم فعلاً. صحيح إن قراء هذا الكتاب سيتسلحون بقصص وأحاجٍ تكفي لتروى في آلاف الحفلات، لكن كتاب (الاقتصاد العجيب) يستطيع أن يقدم أكثر من ذلك، إنه يعيد تعريف الطريقة التي ننظر بها إلى العالم الحديث تعريفاً حرفياً. العبيكان للنشر

خارج المكان

مذكرات

Author: إدوارد سعيد

Publisher:

ISBN:

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Page: 380

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The Essential Tversky

Author: Amos Tversky

Publisher: Mit Press

ISBN:

Category: Cognition

Page: 416

View: 295

Some of the best and most influential papers by Amos Tversky, one of the most brilliant social science thinkers of the twentieth century. Amos Tversky (1937--1996) was a towering figure in the cognitive and decision sciences. His work was ingenious, exciting, and influential, spanning topics from intuition to statistics to behavioral economics. His long and extraordinarily productive collaboration with his friend and colleague Daniel Kahneman was the subject of Michael Lewis's best-selling book, The Undoing Project: A Friendship that Changed Our Minds. The Essential Tversky offers a selection of Tversky's best, most influential and accessible papers, "classics" chosen to capture the essence of Tversky's thought. The impact of Tversky's work is far reaching and long-lasting. In 2002, Kahneman, who drew on their joint work in his much-praised 2013 book, Thinking, Fast and Slow (and who contributes an afterword to this collection), was awarded the Nobel Prize in Economics for work done with Tversky. In The Undoing Project, Lewis (who contributes a foreword to this collection) describes his discovery that Tversky and Kahneman's thinking laid the foundation for Moneyball, his own ode to number-crunching. The papers collected in The Essential Tversky cover topics that include cognitive and perceptual bias, misguided beliefs, inconsistent preferences, risky choice and loss aversion decisions, and psychological common sense. Together, they offer nonspecialist readers an introduction to one of the most brilliant social science thinkers of the twentieth century.

Daniel Kahneman's Thinking, Fast and Slow

Author: Jacqueline Allan

Publisher: Taylor & Francis

ISBN:

Category: Literary Criticism

Page: 96

View: 132

Thinking, Fast and Slow by Daniel Kahneman offers a general audience access to over six decades of insight and expertise from a Nobel Laureate in an accessible and interesting way. Kahneman’s work focuses largely on the problem of how we think, and warns of the dangers of trusting to intuition – which springs from “fast” but broad and emotional thinking – rather than engaging in the slower, harder, but surer thinking that stems from logical, deliberate decision-making. Written in a lively style that engages readers in the experiments for which Kahneman won the Nobel, Thinking, Fast and Slow’s real triumph is to force us to think about our own thinking.

Thinking, Fast and Slow

Author: Daniel Kahneman

Publisher: Farrar, Straus and Giroux

ISBN:

Category: Psychology

Page: 512

View: 336

Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

The Emotional Life of Money: How Money Changes the Way We Think and Feel

Author: Mary Cross

Publisher: ABC-CLIO

ISBN:

Category: Business & Economics

Page: 170

View: 502

This fascinating book illustrates how human behavior regarding money is triggered by emotion and powered by our psychic makeup, empowering readers to better understand their own behavior and decision making with money. • Provides unique insights into the emotional/psychological side of money and discusses how money affects the way we think and behave • Examines how human emotion on an individual level influences much larger economic cycles of boom and bust • Includes worksheets and quizzes to help readers determine their own Money Script and how it was "written" in their own family • Identifies the differences commonly seen between men and women in money attitudes and money management

Fragile Spaces

Forays into Jewish Memory, European History and Complex Identities

Author: Steven E. Aschheim

Publisher: Walter de Gruyter GmbH & Co KG

ISBN:

Category: Social Science

Page: 289

View: 856

This book consists of a range of essays covering the complex crises, tensions and dilemmas but also the positive potential in the meeting of Jews with Western culture. In numerous contexts and through the work of fascinating individuals and thinkers, the work examines some of the consequences of political, cultural and personal rupture, as well as the manifold ways in which various Jewish intellectuals, politicians (and occasionally spies!) sought to respond to these ruptures and carve out new, sometimes profound, sometimes fanciful, options of thought and action. It also delves critically into the attacks on liberal and Enlightenment humanism. In almost all the essays the fragility of things is palpably present and the book touches on some of the ironies, problematics and functions of responses to that condition. The work mirrors the author's ongoing fascination with the always fraught, fragile and creatively fecund confrontation of Jews (and others) with European modernity, its history, politics, culture and self-definition. In a time of increasing anxiety and feelings of fragility, this work may be helpful in understanding how people at an earlier (and sometimes contemporary) period sought to come to terms with a similar predicament.

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