Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail. * Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner * Includes a chapter on marketing and selling whisky * Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
New writing on beer and whisky in honour of Michael Jackson.
Author: Ian Buxton
Publisher: Neil Wilson Publishing
Category: Literary Collections
A unique testament to Michael Jackson from the world's leading food and drinks writers. They are: Stephen Beaumont, Dave Broom, Ian Buxton, John Hansell, Julie Johnson, Charles MacLean, Hans Offringa, F Paul Pacult, Roger Protz, Lucy Saunders, Conrad Seidl, Carolyn Smagalski and Gavin D Smith. The collaborators represent a roll of honour from food and drinks writing. All have donated an original essay - without fee - to Beer Hunter, Whisky Chaser. The print edition book was published on 27 March, 2009, to mark Jackson's birth date. All proceeds from the publication, which was supported by leading single malt whisky The Glenlivet, were donated to the Parkinson's Disease Society of the UK raising ?12,000 for the cause. Editor Ian Buxton, who conceived the project, said "Michael Jackson dominated the world of both beer and whisky writing for two decades and was hugely influential in both 'real ale' and single malt whisky. A complete generation of writers has cause to be grateful to him, not to mention countless brewers and distillers. This new book honours that legacy." He concludes: "If variety is what you celebrate in your choice of whisky or beer, then this is truly a joyous and eclectic celebration of a life well-lived. We have sought to honour Michael with words, fresh and new writing on beer and whisky that he would have enjoyed reading; that he would have respected; that he might even have wished to have written himself." The contents list is: Introduction by Ian BuxtonQuintessentially Michael by Carolyn SmagalskiWhen's the Right Time for Barley Wine? by Stephen BeaumontThree Stepps to ... by Dave BroomPants to Whisky: An Authentic Link by Ian BuxtonMy Friend, Whisky by John HansellThirty Years of American Beer by Julie JohnsonThe Renaissance of Malt Whisky by Charles MacLeanA'bunadh: A Short Story by Hans OffringaA Question of Priorities by F Paul PacultLagering by Roger ProtzAle-wyfes and Beer-chefsThe Evolution of Cooking with Beer by Lucy SaundersIn Search of German Beer Culture by Conrad SeidlThirty Years of British Beer by Gavin D SmithContributors' Biographies
This highly accessible and enjoyable guide is full of practical and fascinating information about how to enjoy whisky. All whisky styles are covered, including (just whisper it) blends. Along the way a good few myths are exploded, including the idea that whisky has to be taken neat. In 'What to Drink', Dave Broom explores flavour camps - how to understand a style of whisky - and moves on to provide extensive tasting notes of the major brands, demonstrating whisky's extraordinary diversity. In 'How to Drink', he sets out how to enjoy whisky in myriad ways - using water and mixers, from soda to green tea; and in cocktails, from the Manhattan to the Rusty Nail. He even looks at pairing whisky and food. In this spirited, entertaining and no-nonsense guide, world-renowned expert Dave Broom dispels the mysteries of whisky and unlocks a whole host of exciting possibilities for this magical drink.
Lying buried on Isle of Arran is a bottle of whisky. On the far side of the world a highly pressurized sales manager decides that the time has come for a change of gear. He wants to return to Europe, and instead of taking the plane he finds himself Ryusei
In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.
A beginner's guide to the single malts of the UK and Ireland
Author: Graham Moore
Publisher: Andrews UK Limited
Why should you buy this book? Easy: I’ve written a straightforward and easy-to-follow guide to malt whiskies which will point you straight in the direction of malts which will be to your taste, based on whiskies you’ll probably be familiar with and which are readily available to try out in many pubs. Based on those malts I’ll show you which are similar in character so you’ll know that if you like such and such a whisky then you’ll probably like these also. The tasting notes give an overall guide to each malt, and I’ve concentrated on the distillers’ standard, readily available bottlings, without trying to confuse you with details of other variants. If you find a malt which invites further investigation you’ll probably find a number of bottlings, and knowing it’s to your taste your explorations will be well founded. Many people stick to the same brands, or don’t know what else to look for. There are hundreds of malts out there, all crying out to be tried, and this guide will point you in the direction of malts to try, based on your established tastes. I’m sure you won’t be disappointed.
Davin de Kergommeaux takes readers on a journey through the first systematic presentation of Canadian whisky: how it's made, who makes it, why it tastes the way it does, its history, and the rich, centuries-old folklore surrounding it. Join whisky authority Davin de Kergommeaux on a pan-Canadian journey from British Columbia to Nova Scotia, celebrating the diversity of Canada's unique spirit. With his conversational and accessible tutelage, de Kergommeaux offers readers a carefully researched, reliable, and authoritative guide to Canadian whisky that is, quite simply, not available anywhere else. Not only a book describing the history and culture of the spirit, Canadian Whisky: The Portable Expert is also an informed exploration of taste. For the first time, whisky consumers -- experts and novices alike -- can approach Canadian whisky with a connoisseur's appreciation of its rich subtleties.
The Scandal That Created The World's Most Successful Spirit
Author: Edward Burns
Publisher: Neil Wilson Publishing
This is the new edition of a cult classic released at a time when the industry is once more addressing the problem of defining what constitutes Scotch whisky. This is a unique insight into the Victorian scandal which raged at the end of the 19th century surrounding the adulteration of whisky in public houses throughout the UK. Returning to contemporary press reports and Hansard, Edward Burns masterfully unravels the scandal which eventually resulted in laws being passed which created safeguards for what is now known the world over as Scotch. In 1872 Scotland's spirituous reputation as a purveyor of fine Scotch whisky was shattered when it was discovered that some public house whisky contained poison. The extent of adulteration was widespread with additives such as meths, shellac gum, sulphuric acid, and boot polish all being used to pass off spirits as 'Scotch whisky'. The North British Daily Mail took up the fight against the practice when, out of 30 samples of 'whisky' taken out of public houses, only two were found to be the real thing. With some of the most prominent figures in Scottish public life joining the fray, the battle was on to clear up Scotch. Set against a worldwide background of gross food and drink adulteration that saw the poorer classes slowly poisoned by what they ingested, the results of the in-depth investigation were hardly surprising. They were, however, dismissed by those in authority as the product of a young scientist's over-imaginative mind, and as a consequence the whole sorry affair was forgotten and allowed to fade with memory. The events disclosed in this remarkable book have not re-entered the public arena since that time. Given the importance of the topic, and the furore that followed the revelations, it is rather strange that little mention of them is made in any of the whisky books currently in print.
WHISKY is not only the world's most consistently successful and popular drink, it is also one of the oldest, having been around in one form or another since the first millennium. However, documentary records only commence in Scotland in 1494 when it was distilled as a spirit known as aqua vitae. Its growth since then has been better detailed and a complete lexicon has developed in line with whisky's increasing sophistication and worldwide popularity. The A to Z of Whisky is designed for whisky enthusiasts, lovers of Scotland, academics, journalists, amateur historians, broadcasters and researchers who need to have all the relevant facts and references about whisky close to hand. The entries cover every possible aspect of the spirit (including the American, Canadian and Irish derivatives) from aftershots to zymurgy, and include those curious terms which often crop up in the world of whisky, such as:viscimetry 'Viscimation is what happens when two liquids of different viscosity mix, creating eddies and visible threads or ribbons. These are referred to as viscimetric whorls ... The most commonly observed instance of viscimetry is where water is added to spirituous alcohol, especially whisky, where the colour makes the effect more observable. Since time immemorial, whisky-drinkers have referred to the phenomenon as "awakening the serpent".' (MacLean, MMoW) In Whisky Magazine, Issue 56, July 2006, Dave Broom writes of Ichiro's Malt 1988 King of Diamonds, 'This has classic Japanese finesse (and excellent viscimetry). Great whisky is about balance and this has it ... in diamonds, not spades.' But this is no dry, didactic reference tome. It is crammed full of anecdote, aside and comment, a great deal of it tongue-in-cheek. This makes using the A-Z of Whisky both an informative and entertaining task. 'I cannot recommend it too highly,' Charles MacLean, whisky writer and author of the Mitchell Beazley Pocket Whisky Book.