The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Nothing epitomizes the look of the 1950s more for women than the hour-glass silhouette of the tightly fitted bodice and full skirt. This ubiquitous style - first introduced in 1947 with Dior's New Look - was so widely adopted by the mid-50s that it came to define the decade. This practical book introduces and explores the styles and construction techniques used in the 1950s. Step-by-step instructions and photographs demonstrate how to achieve a well-finished and authentic look using equipment easily obtainable at home. Chapters explain the processes from fabric selection, cutting out and preparation through to garment assembly using traditional techniques for creating the silhouette of the day. There are photographs and analysis of original pieces from private collections and museum archives and scaled patterns that have been standardized to a modern size 12 and can be graded up and down in size. With patterns and instructions for making your own bullet bra and girdle, each project includes a materials and equipment list and a section on specialist stockists and suppliers. Additional chapters include practical advice on measuring and fitting, and how to create the 1950s look. Aimed at students, teachers of costume, re-enactment societies and costume designers for TV, theatre and film and superbly illustrated with 300 colour photographs and 14 patterns.
“Science is art,” said Regina Dugan, senior executive at Google and former director of DARPA. “It is the process of creating something that never exists before. ... It makes us ask new questions about ourselves, others; about ethics, the future.” This second volume of the Digital Da Vinci book series leads the discussions on the world’s first computer art in the 1950s and the actualization of Star Trek’s holodeck in the future with the help of artificial intelligence and cyborgs. In this book, Gavin Sade describes experimental creative practices that bring together arts, science and technology in imaginative ways; Mine Özkar expounds visual computation for good designs based on repetition and variation; Raffaella Folgieri, Claudio Lucchiari, Marco Granato and Daniele Grechi introduce BrainArt, a brain-computer interface that allows users to create drawings using their own cerebral rhythms; Nathan Cohen explores artificially created spaces that enhance spatial awareness and challenge our perception of what we encounter; Keith Armstrong discusses embodied experiences that affect the mind and body of participating audiences; Diomidis Spinellis uses Etoys and Squeak in a scientific experiment to teach the concept of physical computing; Benjamin Cowley explains the massively multiplayer online game “Green My Place” aimed at achieving behavior transformation in energy awareness; Robert Niewiadomski and Dennis Anderson portray 3-D manufacturing as the beginning of common creativity revolution; Stephen Barrass takes 3-D printing to another dimension by fabricating an object from a sound recording; Mari Velonaki examines the element of surprise and touch sensing in human-robot interaction; and Roman Danylak surveys the media machines in light of Marshall McLuhan’s dictum “the medium is the message.” Digital Da Vinci: Computers in the Arts and Sciences is dedicated to polymathic education and interdisciplinary studies in the digital age empowered by computer science. Educators and researchers ought to encourage the new generation of scholars to become as well rounded as a Renaissance man or woman.
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A Guide to Programs Currently Available on Video in the Areas of ...
Category: Video recordings
A guide to programs currently available on video in the areas of movies/entertainment, general interest/education, sports/recreation, fine arts, health/science, business/industry, children/juvenile, how-to/instruction.