Arts Marketing Insights PDF EPUB Download

Arts Marketing Insights also available in docx and mobi. Read Arts Marketing Insights online, read in mobile or Kindle.

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

Author: Joanne Scheff Bernstein

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 320

View: 627

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Exam Prep for: Arts Marketing Insights ; The Dynamics of ...

Author:

Publisher:

ISBN:

Category:

Page:

View: 372

Standing Room Only

Marketing Insights for Engaging Performing Arts Audiences

Author: Joanne Scheff Bernstein

Publisher: Palgrave Macmillan

ISBN:

Category: Business & Economics

Page: 408

View: 919

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Author: Philip Kotler

Publisher: John Wiley & Sons

ISBN:

Category: Business & Economics

Page: 224

View: 852

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Standing Room Only

Marketing Insights for Engaging Performing Arts Audiences

Author: J. Bernstein

Publisher: Springer

ISBN:

Category: Business & Economics

Page: 408

View: 178

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Leadership in Nonprofit Organizations

A Reference Handbook

Author: Kathryn A. Agard

Publisher: SAGE

ISBN:

Category: Business & Economics

Page: 1026

View: 551

Leaders of nonprofit organizations deliver programs and services vital to the quality of life in the United States. All the activities of our religious communities; the vast majority of the arts and culture, human services, and community development pursuits; as well as education and environmental advocacies take root and deliver their services within the nonprofit sector. Welcome to the world of leadership in nonprofit organizations. This sector offers an opportunity to serve as well as to lead. Leadership in Nonprofit Organizations: A Reference Handbook engages voices on issues and leadership topics important to those seeking to understand more about this dynamic sector of society. A major focus of this two-volume reference work is on the specific roles and skills required of the nonprofit leader in voluntary organizations. Key Features Presents contributions from a wide range of authors who reflect the variety, vibrancy, and creativity of the sector itself Provides an overview of the history of nonprofit organizations in our country Describes a robust and diverse assortment of organizations and opportunities for leadership Explores the nature of leadership and its complexity as exemplified in the nonprofit sector Includes topics such as personalities of nonprofit leaders; vision and starting a nonprofit organization; nonprofit law, statutes, taxation, and regulations; strategic management; financial management; collaboration; public relations for promoting a nonprofit organization; and human resource policies and procedures Nonprofit organizations are a large, independent, diverse, and dynamic part of our society. This landmark Handbook tackles issues relevant to leadership in the nonprofit realm, making it a welcome addition to any academic or public library.

An Analysis of the Performing Arts Consumer

Developing Market Segments by Using Chi-squared Automatic Interaction Detection (CHAID)

Author: Sung Hee Park

Publisher:

ISBN:

Category: Chi-square test

Page: 420

View: 437

Innovative Arts Marketing

Author: Ruth Rentschler

Publisher: Allen & Unwin

ISBN:

Category: Business & Economics

Page: 260

View: 140

A guide to marketing arts events, products and organisations with case studies.

Serials on Microfilm

Author:

Publisher:

ISBN:

Category: Periodicals on microfilm

Page:

View: 712

Marketing the Arts

Author: Michael P. Mokwa

Publisher: Greenwood

ISBN:

Category: Arts

Page: 286

View: 316

Art Marketing Handbook

Art Marketing in the 21st Century

Author: Calvin J. Goodman

Publisher:

ISBN:

Category: Art

Page: 658

View: 684

International Economic Insights

Author:

Publisher:

ISBN:

Category: Economics

Page:

View: 363

Insights for Marketing Management

Author: Gabriel M. Gelb

Publisher:

ISBN:

Category: Marketing

Page: 303

View: 533

The Journal of the Institute of Bangladesh Studies

Author: Rajshahi University. Institute of Bangladesh Studies

Publisher:

ISBN:

Category: Bangladesh

Page:

View: 465

Art Marketing 101

A Handbook for the Fine Artist

Author: Constance Smith

Publisher: Madison Square Press

ISBN:

Category: Art

Page: 336

View: 889

An accessible, practical guide providing coverage of a myriad of subjects useful to artists who would like to sell their work. Topics include business basics, number crunching, legal protection, pricing, shipping and displaying, creating and planning an exhibit, presentation finesse, marketing plans

Successful Fine Art Marketing

Author: Marcia Layton

Publisher:

ISBN:

Category: Art

Page: 254

View: 654

Dhaka University Journal of Business Studies

A Journal of the Faculty of Commerce, University of Dhaka

Author:

Publisher:

ISBN:

Category: Bangladesh

Page:

View: 311

Consumer Insights 2.0

How Smart Companies Apply Customer Knowledge to the Bottom Line

Author: Dona Vitale

Publisher: Paramount Market Publishing

ISBN:

Category: Business & Economics

Page: 168

View: 640

Dona Vitale explains the role of consumer insights departments and their leaders, and how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities. An excellent case study from Dunkin' Donuts shows how this approach works in practice. Vitale outlines character traits of the most effective consumer insights specialists, techniques that help develop the insights, and presentation tips to help your whole company get on board with new ideas.

Marketing Insights Through Qualitative Research

Author:

Publisher:

ISBN:

Category: Advertising

Page: 181

View: 231

Business of Art

An Artist's Guide to Profitable Self-employment

Author:

Publisher:

ISBN:

Category: Art

Page: 265

View: 312

Best Books