Basics Creative Photography 01: Design Principles introduces photographers to a more considered approach that can add dynamism and impact to imagery, whatever the style or genre - something that today's editors, curators and publishers are all crying out for. In an age over-saturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to your images. Featured topics: Basic design theory; the use of space; positional decisions; the elements of design; line; shape or form; space; texture; light; colour; pattern; rhythm; contrast; scale and proportion; abstraction; movement and flow; containment; emphasis and emotion; justaposition; incongruity; mood and emotion Featured artists: Aleksandr Rodchenko; Angus Fraser; Angus McBean; Ansen Seale; Constantine Manos; Ernst Haas; Henri Cartier-Bresson; Libby Double-King; Martine Franck; Naoya Hatakeyama; Olivia Parker; Pascal Renoux; Steve Hart
'Research Methods' is a lively exploration of how to undertake research. It brings together a wide range of different approaches and invites learners to consider innovative approaches to the way they work.
However beautiful or technically dazzling your photographs might be, if they don't tell a story, convey an idea or make your viewer stop and think, they are unlikely to make a lasting impression.Context and Narrative in Photography introduces practical methods to help you plan, develop and present meaningful, communicative images. With dozens of examples from some of the world's most thought-provoking photographers, this is a beautiful introduction to a fascinating aspect of photography.Beginning with an exploration of different narrative techniques, you'll be guided through selecting and developing a compelling concept for your project and how it might be conveyed either through a single image or a series of photographs. You'll also learn ways to incorporate signs, symbols and text into your work and how to present the finished piece to best reach your audience.New to this edition are extended projects, additional exercises and discussion questions, expanded case studies, around 25% of the images and an expanded Chapter 6 on integrating text into photographic projects.
Basics Photography 02: Lighting by David Pr.kel is an essential guide to the creative use of light in capturing photographic images. The book explains the theory of how light 'works' for the photographer, encouraging the reader to explore and experiment.
Building a Brand Through Marketing and Communication
Author: Gwyneth Moore
Publisher: Bloomsbury Publishing
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Basics Product Design: Material Thoughts is an inspirational introduction to the many different materials and processes used in product design, exploring their properties and how they have been used by some of the most innovative designers around the world. Throughout the book, David Bramston covers everything from dresses and bridges made from paper, to felt washbasins and acrylic cribs. Key contributors include: Alessi, Chris Kabel, Demakersvan, droog, Drummond Masterton, Ettore Sottsass, Front, Gene Kiegel, Industreal, Inflate, Ingo Maurer, Jaime Hayon, Jurgen Bey, Kartell, Maarten Baas, Mathias Bengtsson, Matthias Pliessnig, Memphis, molo, Philippe Starck, Shigeru Ban, Simon Heijdens, Stuart Haygarth, Stuart Walker, Studio Libertiny, Tejo Remy and Rene Veenhuizen.
The latest tips and tricks for capturing high-quality photos Taking great "people pictures" isn't a matter of luck. Thesecret is in observing your subjects and connecting with them, andthen using your camera to its best advantage. This new edition usesfull-color photos to demonstrate how to work with lighting,location, angle, composition, physical characteristics, andenvironment in either portrait or candid situations. Professionalphotographer and veteran author Erin Manning offers invaluableadvice for handling the unique challenges of photographing babies,large and small groups, and action. Assignments at the end of each chapter encourage you to testyour newfound skills, while visiting pwsbooks.com allows you topost your work and benefit from feedback and constructivecriticism. Explains how to study your subjects in their natural habitat,while you observe how they react and interact Features invaluable advice from veteran author Erin Manningthat shares simple techniques for improving photos of babies andchildren Zeroes in on how to best capture facial expressions Highlights ways to tell a story with a series of candidphotos Helps you add interest to large-group shots When you apply the techniques featured on the pages ofPortrait and Candid Photography Photo Workshop, 2nd Edition,you'll watch your subjects come to life.
Laboratory Imaging and Photography: Best Practices for Photomicrography and More is the definitive guide to the production of scientific images. Inside, the reader will find an overview of the theory and practice of laboratory photography, along with useful approaches to choosing equipment, handling samples, and working with microscopic subjects. Drawing from over 150 years of combined experience in the field, the authors outline methods of properly capturing, processing and archiving the images that are essential to scientific research. Also included are chapters on applied close-up photography, artificial light photography and the optics used in today’s laboratory environment, with detailed entries on light, confocal and scanning electron microscopy. A lab manual for the digital era, this peerless reference book explains how to record visual data accurately in an industry where a photograph can serve to establish a scientific fact. Key features include: Over 200 full-color photographs and illustrations A condensed history of scientific photography Tips on using the Adobe Creative Suite for scientific applications A cheat sheet of best practices Methods used in computational photography
This book provides an in-depth exploration of scientific photography. Highlighting the best practices needed to make, distribute, and preserve scientific visual information using digital photographic methods and technologies, it offers solutions to some of the biggest challenges facing photographers. Written by a team of international, award-winning image makers with over 300 years of cumulative experience, this comprehensive resource explains the foundations used, the tools required, and the steps to needed for creating the optimal photograph in a range of environments and circumstances. Topics covered include: • ethical practices • aerial photography • close-up and macro photography • computational photography • field photography • geological photography • imaging with invisible spectrums • photographing small animals in captivity • time-based imaging • image processing in science Showcasing modern methods, this book equips readers with the skills needed to capture and process the best image possible. Designed for basic and intermediate photographers, Natural Science Imaging and Photography exists as an essential contemporary handbook.
Workflow Techniques for Animation, Visual Effects and Motion Graphics
Author: Angie Taylor
Publisher: CRC Press
Realize your creative potential with a working knowledge of After Effects 7. Renowned artist and designer Angie Taylor demonstrates professional workflows and inspires with practical tutorial lessons that help put the theory (and you!) to work. You'll learn from a comprehensive survey of the new interface and features, with illustrated techniques for animation, visual effects and motion graphics. Practice exercises to reinforce essential techniques, and continuous projects challenge you with fantastically creative uses of the application. The companion DVD includes everything you'll need to complete the tutorials as well as an array of bonus plug-ins and demo software.