You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
This book is designed to work whether you are starting completely from scratch or if you are already somewhat of a brand expert. This book takes a stripped down, no-nonsense, non-academic approach which I hope you'll find stimulating, enjoyable, and useful. This book is both a general introduction to the powerful, exciting, and effective craft of branding and a process which you can follow, one day at a time, for 30 days. Follow the program and by the end you will have transformed your understanding of branding and how it works. And along the way you will have created a powerful and sustainable brand for your business or organization.
Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story – and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews – it goes much deeper than that. It's about crafting and telling your new life story, and then living it!
A guide to design, manufacturing, marketing and selling
Author: Louise Guinda
Publisher: Brightword Publishing
Category: Business & Economics
Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get Your Product to Market' is just the book you need. This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Topics covered include: - making sure that people will buy your product before spending any money - stopping others copying your idea through patents, design registration and trademarks - creating a winning brand and marketing message - getting your product featured in the media - breaking into big stores Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way. Discover how to follow in her footsteps and take your product to market with this new guide.
Review and Analysis of Levinson and Lautenslager's Book
Author: BusinessNews Publishing
Category: Business & Economics
The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager's book "Guerrilla Marketing in 30 Days" shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire approach to marketing. The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and not just more money). When it comes to marketing, the missing “secret sauce” is usually implementation rather than conceptualization. Lots of people spend all their time getting in position to start marketing when in reality they should be just getting into action. Energy, passion and enthusiasm can cover up a lot of gaps in your marketing know-how. This summary explains strategies to help businesses with their marketing. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing In 30 Days" and discover useful tips for starting a business.
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.
Ready to turn your blog into a real-life, profit earning business? You've got to brand it first! Go From Blog to Brand in 30 Days is an entertaining, easy-to-read instructional guide that will take you step by step through transforming your blog into an empire that will fuel your success for years to come. In this book, you'll learn how to: - Build your very own professional media kit - Think like the professional brand moguls at Apple, Target and Google do - Make the right choices in the beginning that are crucial to building a profitable blog - or, edit the choices you've made and rebrand - And much, much more! With included worksheets that help walk you through important blog branding decisions, this book is a must-have for anyone who's serious about building their blog. Just listen to what other bloggers have to say: "Informative and interactive. When I first started I checked out a few ebooks offered by other bloggers and always left feeling like “Ok what's next?” They didn't really get into the “how to” even though that is what it was sold as. I love the work sheets and that the reader can work through some of the questions they may be having. I also love the part where the reader works out colors, I spent so much time on that part before I even started writing, I knew it was an important aspect. I really like how it also goes into building a Media Kit, I found it hard to get good info on this, and never heard about it in the early days of building my blog. Great work! I would totally buy it!" - Stephanie Daigneault, ConferenceCallsToMeatballs.com "Fantastic!" - Ashleigh Vilardi, ObsessiveMommy.com The word is out - if you're committed to building your blog into a professional brand that will get you traffic and revenue, look no further.