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Campaigns that Shook the World

The Evolution of Public Relations

Author: Danny Rogers

Publisher: Kogan Page Publishers

ISBN:

Category: Business & Economics

Page: 224

View: 448

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty. Featuring campaigns by Saatchi & Saatchi, Bell Pottinger, Ogilvy, Freuds, Pitch and other well-known agencies, Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.

Campaigns that Shook the World by Danny Rogers (Summary)

Author: QuickRead

Publisher: QuickRead.com

ISBN:

Category: Study Aids

Page:

View: 773

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn about the history of the most influential ad campaigns. Can ad campaigns change the course of history? Danny Rogers believes that they absolutely can! Campaigns that Shook the World (2015) charts the history of some of the most influential ad campaigns in human history. By examining the strengths and weaknesses of these campaigns, Rogers’ critical analysis provides a step-by-step action plan for cultivating your own earth-shaking campaign and skyrocketing to success.

20 Ads that Shook the World

The Century's Most Groundbreaking Advertising and how it Changed Us All

Author: James B. Twitchell

Publisher: Crown

ISBN:

Category: Business & Economics

Page: 229

View: 564

The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to the Nike's "Just Do It." 15,000 first printing.

Daily Report

China

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Category: China

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View: 793

Campaign America '96

The View from the Couch

Author: William O'Rourke

Publisher:

ISBN:

Category: Political Science

Page: 551

View: 553

This revised volume reveals how the presidential campaign worked during the build-up to the last US election. Looking forward to campaign 2000, the books looks at characters such as Colin Powell and Ross Perot, and features a new chapter titled From Monica to Milosevic, 1998-1999.

Then We Set His Hair on Fire

Insights and Accidents from a Hall-of-fame Career in Advertising

Author: Phil Dusenberry

Publisher:

ISBN:

Category: Business & Economics

Page: 290

View: 634

In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyo

The Day that Shook the World

Author: Jenny Baxter

Publisher: BBC Worldwide Publishing

ISBN:

Category: Disasters

Page: 224

View: 143

Throughout the world, the BBC News team is respected for its authority, balance and integrity. In the light of recent tragic events, the team has produced a book of essays to explain to the general reader why the World Trade Centre attack occurred. This volume includes contributions by some of the most prominent foreign correspondents: Fergal Keane; Stephen Evans; George Alagiah; Brian Hanrahan; Gordon Corera; Paul Reynolds; John Simpson; Mike Wooldridge; Barnaby Mason; Orla Guerin; Bridget Kendall; Andrew Marr; Jeff Randall; Jonathan Marcus; and Allan Little.

Ten Days that Shook the World

Author: John Reed

Publisher:

ISBN:

Category: Communism

Page: 371

View: 971

CNN Reports, Seven Days that Shook the World

Author: Stuart H. Loory

Publisher: Turner Pub

ISBN:

Category: CNN (Cable News Network)

Page: 256

View: 786

Describes the August coup attempt, its popular opposition, the decline in Gorbachev's power, and the rise of the individual Soviet Republics

The Musical World of Frances James and Murray Adaskin

Author: Gordana Lazarevich

Publisher:

ISBN:

Category: Biography & Autobiography

Page: 331

View: 479

Educational Motion Pictures and Slides

Author: Oregon. Dept. of Visual Instruction

Publisher:

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Category:

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View: 143

THE LEADING ORATORS OF TWENTY-FIVE CAMPAIGNS, From the First Presidential Canvass TO THE PRESENT TIME

Author: WILLIAM C. ROBERTS

Publisher:

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Category:

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View: 99

The Oxford Encyclopedia of the Modern World

1750 to the Present

Author: Peter N. Stearns

Publisher: Oxford University Press

ISBN:

Category: History

Page: 4096

View: 364

Alphabetically-arranged articles cover the history of the world, from the eighteenth century to the present day.

The World Almanac of Presidential Campaigns

Author: Eileen Shields-West

Publisher: World Almanac Education

ISBN:

Category: Political Science

Page: 250

View: 445

Looks at each presidential campaign, including the conventions, campaign issues, symbols, slogans, songs, press coverage, spending, trends, the final vote, and the candidates

Made Up

How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards

Author: Martha Laham

Publisher: Rowman & Littlefield Publishers

ISBN:

Category: Business & Economics

Page: 300

View: 227

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Summary of World Broadcasts

The Far East. Part III

Author: British Broadcasting Corporation. Monitoring Service

Publisher:

ISBN:

Category: East Asia

Page:

View: 344

U.S. News & World Report

Author:

Publisher:

ISBN:

Category: United States

Page:

View: 243

Illustrated Life, Campaigns and Public Services of Lieut. General Grant ...

With a Full History of His Life, Campaigns, and Battles, and His Orders, Reports, and Correspondence with the War Department and the President in Relation to Them ...

Author:

Publisher:

ISBN:

Category: United States

Page: 257

View: 175

Campaigns of a Non-Combatant, and his romaunt abroad during the War

Author: George Alfred Townsend

Publisher:

ISBN:

Category: United States

Page: 368

View: 130

Book Review Digest

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Category: Bibliography

Page:

View: 801

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