Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty. Featuring campaigns by Saatchi & Saatchi, Bell Pottinger, Ogilvy, Freuds, Pitch and other well-known agencies, Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.
Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn about the history of the most influential ad campaigns. Can ad campaigns change the course of history? Danny Rogers believes that they absolutely can! Campaigns that Shook the World (2015) charts the history of some of the most influential ad campaigns in human history. By examining the strengths and weaknesses of these campaigns, Rogers’ critical analysis provides a step-by-step action plan for cultivating your own earth-shaking campaign and skyrocketing to success.
This revised volume reveals how the presidential campaign worked during the build-up to the last US election. Looking forward to campaign 2000, the books looks at characters such as Colin Powell and Ross Perot, and features a new chapter titled From Monica to Milosevic, 1998-1999.
Insights and Accidents from a Hall-of-fame Career in Advertising
Author: Phil Dusenberry
Category: Business & Economics
In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyo
Throughout the world, the BBC News team is respected for its authority, balance and integrity. In the light of recent tragic events, the team has produced a book of essays to explain to the general reader why the World Trade Centre attack occurred. This volume includes contributions by some of the most prominent foreign correspondents: Fergal Keane; Stephen Evans; George Alagiah; Brian Hanrahan; Gordon Corera; Paul Reynolds; John Simpson; Mike Wooldridge; Barnaby Mason; Orla Guerin; Bridget Kendall; Andrew Marr; Jeff Randall; Jonathan Marcus; and Allan Little.
How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards
Author: Martha Laham
Publisher: Rowman & Littlefield Publishers
Category: Business & Economics
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.