Electronic Business And Marketing PDF EPUB Download

Electronic Business And Marketing also available in docx and mobi. Read Electronic Business And Marketing online, read in mobile or Kindle.

Electronic Business and Marketing

New Trends on its Process and Applications

Author: Tokuro Matsuo

Publisher: Springer


Category: Computers

Page: 177

View: 306

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

Marketing the E-business

Author: Lisa Harris

Publisher: Psychology Press


Category: Business & Economics

Page: 355

View: 327

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

E-Business Fundamentals

Author: Paul J. Jackson

Publisher: Psychology Press


Category: Business & Economics

Page: 271

View: 778

This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.

Advances in Electronic Business

Author: Eldon Yu-zen Li

Publisher: IGI Global


Category: Business & Economics

Page: 352

View: 596

Advances in Electronic Business advances the understanding of management methods, information technology, and their joint application in business processes. The applications of electronic commerce draw great attention of the practitioners in applying digital technologies to the buy-and-sell activities. This timely book addresses the importance of management and technology issues in electronic business, including collaborative design, collaborative engineering, collaborative decision making, electronic collaboration, communication and cooperation, workflow collaboration, knowledge networking, collaborative e-learning, costs and benefits analysis of collaboration, collaborative transportation and ethics.

Global E-commerce and Online Marketing

Watching the Evolution

Author: Nikhilesh Dholakia

Publisher: Greenwood Publishing Group


Category: Business & Economics

Page: 316

View: 203

Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.

Strategic Electronic Marketing

Managing E-business

Author: Brad Alan Kleindl

Publisher: South-Western Pub


Category: Business & Economics

Page: 428

View: 481

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

E-business Marketing

Author: Terri C. Albert



Category: Business & Economics

Page: 208

View: 571

For undergraduate courses in marketing on the Internet and undergraduate/MBA courses in e-commerce and e-business foundations. The text should also be relevant to executive education programmes. It is designed to bridge the gap between the science of e-Business marketing and its practice.

Introduction to e-Business

Author: Colin Combe

Publisher: Routledge


Category: Business & Economics

Page: 320

View: 170

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

E-business and E-commerce Management

Strategy, Implementation, and Practice

Author: Dave Chaffey

Publisher: Prentice Hall


Category: Business & Economics

Page: 589

View: 102

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.


An Introduction

Author: Amir Manzoor

Publisher: Amir Manzoor



Page: 432

View: 832

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Handbook on Electronic Commerce

Author: Michael Shaw

Publisher: Springer Science & Business Media


Category: Business & Economics

Page: 723

View: 182

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Social Commerce

Marketing, Technology and Management

Author: Efraim Turban

Publisher: Springer


Category: Business & Economics

Page: 320

View: 311

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Impact of e-Commerce on Consumers and Small Firms

Author: Dr Colin Gray

Publisher: Ashgate Publishing, Ltd.


Category: Business & Economics

Page: 280

View: 600

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

Internet Marketing & E-commerce

Author: Ward A. Hanson

Publisher: Thomson


Category: Electronic commerce

Page: 642

View: 700

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.

Electronic Commerce

Strategies and Models for Business-to-Business Trading

Author: Paul Timmers

Publisher: Wiley


Category: Business & Economics

Page: 288

View: 487

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

E-Commerce: Development, E-Marketing and Trends

Author: Steffen Wittenauer




Page: 12

View: 808

Seminar paper from the year 2002 in the subject Engineering - Industrial Engineering and Management, grade: 2,3 (B+), Pforzheim University (Industrial Engineering Faculty), course: Foreign Language Seminar, 8 entries in the bibliography, language: English, comment: Development, E-Marketing and Trends in E-Commerce with some examples, abstract: In the early 90s, the development of the Internet grew rapidly with an enormous speed. Electronic Commerce (E-Commerce) must be seen as a part of the economical process of the Internet-area. It's the first step of direct communication between users through the Internet. Before this, web sides were only created for presentations of companies or other publishing activities. Today, the two parts "Business-to-Business" (B2B) and "Business-to-Consumer" (B2C) are the leading-markets of E-Commerce. B2B is the trading between companies on a direct way or through developed E-platforms. This E-market will be future's fastest growing sector. The author Steffen Wittenauer gives a very good overview in this part of the early internet-history and takes the reader step by step to future themes of a communication-medium which is used by billions of people.

Apps Management and E-Commerce Transactions in Real-Time

Author: Rezaei, Sajad

Publisher: IGI Global


Category: Business & Economics

Page: 379

View: 796

Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

The E-business Formula for Success

How to Select the Right E-business Model, Web Site Design, and Online Promotion Strategy for Your Business

Author: Susan Sweeney

Publisher: Maximum Press (FL)


Category: Computers

Page: 338

View: 369

Publisher Fact Sheet Contains proven techniques for the small business owner on how to establish a profitable commercial Web site.

Key Concepts in E-Commerce

Author: Alan Charlesworth

Publisher: Macmillan International Higher Education


Category: Business & Economics

Page: 328

View: 958

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Electronic Marketing

Advantages and Disadvantages

Author: Naji Fatayerji

Publisher: Najib Fatayerji


Category: Business & Economics

Page: 108

View: 783

There is no doubt that electronic marketing has contributed positively in the life of modern societies, mainly the consuming societies. It allowed purchasing of materials cheaply without any limit, and without any restrictions. It also gave the chance to make a free selection and comparison between the prices of goods at the electronic department stores throughout the Internet. All such facilities are given to the consumers in a very short time without causing them to leave their office or home. In addition, the Electronic Marketing has exterminated the monopoly of goods and materials, all such acts of course are for the consumer's benefit. However, in addition to such advantages there are many disadvantages of such type of marketing; the Electronic Marketing has deleted the privacy of the consumer, because all of his movements through the Internet have been divulged and under control, in addition to lack of exclusive security through the Internet. Accordingly, many losses equally occurred to the customer and the merchant due to such acts of hackers who reveal the information and credit cards details. In addition, the Electronic Marketing caused many merchants, agents and monopolists to be vanquished because it gave the chance for direct communications between the producer and the consumer without passing through them; as such, many of such merchants have been yielded away from the way of this new technology. The Electronic Marketing was able to cause an upset down in many concepts and standards of economic science that have existed for so many years. Doors are still open for every new in this assumption and endless world as there are no limits that can stop such human ambition.

Best Books