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Hooked

How to Build Habit-Forming Products

Author: Nir Eyal

Publisher: Penguin

ISBN:

Category: Business & Economics

Page: 256

View: 696

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Summary: Hooked

Review and Analysis of Eyal and Hoover's Book

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN:

Category: Business & Economics

Page: 9

View: 813

The must-read summary of Nir Eyal and Ryan Hoover's book: "Hooked: How to Build Habit-Forming Products". This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment. Added-value of this summary: • Save time • Build long-term customer habits • Create product hooks To learn more, read “Hooked” and find out how you can form consumer habits for your products and gain loyal customers!

Transhumanism and the Image of God

Today's Technology and the Future of Christian Discipleship

Author: Jacob Shatzer

Publisher: InterVarsity Press

ISBN:

Category: Religion

Page: 192

View: 903

Examining the transhumanist movement, biblical ethicist Jacob Shatzer grapples with the potential for technology to transform the way we think about what it means to be human. Exploring the doctrine of incarnation and topics such as artificial intelligence, robotics, medical technology, and communications tools, he guides us into careful consideration of the future of Christian discipleship in a disruptive technological environment.

The Handbook of Marketing Strategy for Life Science Companies

Formulating the Roadmap You Need to Navigate the Market

Author: Jean-Francois Denault

Publisher: Taylor & Francis

ISBN:

Category: Business & Economics

Page: 201

View: 209

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Gaining Traction

The Beginner's Guide to Product Management

Author: Thomas Raffael

Publisher: Createspace Independent Publishing Platform

ISBN:

Category:

Page: 274

View: 377

Have you ever wondered how to build a web or mobile app that keeps growing? Almost one in four apps are used once and disregarded forever. But with a little guidance, anyone can build the next Spotify or Tinder. This book shows you how. Avoid the classic mistakes that first-time product managers and entrepreneurs make and kickstart your growth from Day One. Find out what your customers really want, not just what they say they want. Gaining Traction teaches you the basics of building a successful product, from research to design. Find out how to get your users hooked on your product and how to work well with both developers and stakeholders. This book covers: - Interpreting interviews - Research techniques from A/B testing to focus groups - Behavioural Psychology including Cialdini's principles, Dan Ariely's famous pricing experiment and Nir Eyal's Hooked method. - Moving to Agile and Lean and away from Waterfall - The principles of UX Design - An introduction to HTML, CSS and Javascript - How to create a product strategy and vision - Tools like Google Analytics and Intercom Gaining Traction is a practical beginner's guide to it all. If you are just starting out in product management or a new entrepreneur with a digital product, Gaining Traction is the place to start.

Power to the Startup People

How to Grow Your Startup Career When You're Not the Founder

Author: Sarah E. Brown

Publisher: Hybrid Global Publishing

ISBN:

Category: Business & Economics

Page: 196

View: 350

"Provides the tools and tips to navigate the world of tech startups and make better decisions about your career along the way"--Back cover.

Bottlenecks

Aligning UX Design with User Psychology

Author: David C. Evans

Publisher: Apress

ISBN:

Category: Computers

Page: 260

View: 253

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Mobilized

An Insider’s Guide to the Business and Future of Connected Technology

Author: SC Moatti

Publisher: Berrett-Koehler Publishers

ISBN:

Category: Business & Economics

Page: 192

View: 395

Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.

The Happiness Hack

How to Take Charge of Your Brain and Program More Happiness Into Your Life

Author: Ellen Petry Leanse

Publisher: Simple Truths

ISBN:

Category: Self-Help

Page: 128

View: 860

For years, Ellen Leanse worked with the biggest technology titans that fight for our attention, including Apple, Facebook, Google, and Microsoft... programming habits that revolved around our devices. By mapping how the mind works, innovators like Ellen are able to ingrain habits for all of us, revolving around our technology. But what if we could instead create habits that revolve around happiness? In this refreshing, practical book, you'll learn Ellen's proven methods to hack your mind in order to: Stop living your life on auto pilot Reclaim focus for the things that matter Have more time to do things you love Create real connections to the world around you And most importantly, REDUCE STRESS By the end of The Happiness Hack, you'll be back in control of your mind and living the life you wish to live. Only you can define your happiness - take control today!

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Untapped Force That Can Be Your Most Powerful Advantage

Author: Roger Dooley

Publisher: McGraw Hill Professional

ISBN:

Category: Business & Economics

Page: 320

View: 482

In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.

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