This book analyzes the effect of political and economic forces on the ideas and values disseminated to the general public by schools, movies, radio, and television. The author shows how similar and conflicting political and economic pressures influence education, movies, and broadcasting. The book provides an understanding of how ideas are shaped in American society by the interplay between government power, private enterprise, and organized advocacy groups. The story is complex with many different and conflicting strands. In a broad sense, it is the story of the public education of the American people. The book does not attempt to measure the actual effect of various media, but it does show what was intended for the education of the public mind by forces that shaped and continue to shape the content of schools, movies, and broadcasting.

From birth to death - this book illustrates moving events in the United States as reflected in Pulitzer Prize-winning photos. There are examples of heroic undertakings, romantic episodes, brutal encroachments, depressing attitudes as well as encouraging actions. Heinz-Dietrich Fischer, EdD, PhD, is professor emeritus at the Ruhr University of Bochum, Germany.

Each generation has cultural icons that take the world by storm and mark the most popular trends in America. Take a look back at some of these iconic individuals and trends and their lasting effects on American people and culture.

A good book has the power to touch readers and provide insightful commentary into the human condition and current events. This title examines the greatest literary hits to take America by storm from the 1950s to present day.

The hunter figure appears in a variety of American literary texts and cultural contexts from colonial times to the present. Initially, he reflects rebellion against European aristocracy and then the growing independent spirit of the new nation. His power derives from his skill to survive and thrive in the vast American landscape. However, the hunter is a liminal figure who traverses opposing worlds of wilderness and civilization. He belongs partly in each world, making him at once privileged and marginal. As the nation grows the hunter figure suggests shifts in the locus of power. Specifically, over time he represents the power to create the new nation, to develop it, to expand its power across the continent and the globe, to transcend degenerate forces that threaten it, and ultimately the power for any American, male or female, to reinvent and define his or her identity.

The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes