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Media Convergence and Digitization

Media and Internet, Social Media Management, News and Digital Marketing

Author: Jagdish Krishanlal Arora

Publisher: Independently Published


Category: Education

Page: 184

View: 140

How production, distribution, and exhibition of media are changing due to digitization. With the coming of the internet there has been tremendous development in distribution of news, digital marketing, document sharing, online education, email marketing and printing and distributing music and videos. This books explains everything required from a layman point of view and is also a text book for students, teachers, owners of big and small media companies as well as for CEO of all corporations, to implement digitization in their institutions. The book will also help government organisations and other type of non government institutions. It is a good asset for public libraries.

Ambivalence Towards Convergence

Digitalization and Media Change

Author: Tanja Storsul

Publisher: Nordiskt Informationscenter for


Category: Social Science

Page: 251

View: 734

The book shows a variety of understandings related to the concept of convergence, at the same time as it reflects on the analytical advantage of the concept. The contributions discuss the impact of media digitalization and to what degree the prospects of convergence are realized. The studies range from studies of institutional and regulatory change within media and cultural institutions, to analyses of communicative genres and social practices related to digital media.

Media Convergence Handbook - Vol. 2

Firms and User Perspectives

Author: Artur Lugmayr

Publisher: Springer


Category: Business & Economics

Page: 473

View: 702

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Media Convergence and Deconvergence

Author: Sergio Sparviero

Publisher: Springer


Category: Social Science

Page: 341

View: 348

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at

The Politics of Adaptation

Media Convergence and Ideology

Author: D. Hassler-Forest

Publisher: Springer


Category: Political Science

Page: 265

View: 877

In the age of globalization, digitization, and media convergence, traditional hierarchies between media are breaking down. This book offers new approaches to understanding the politics and their underlying ideologies that are reshaping our global media landscape, including questions of audience participation and transmedia storytelling.

Understanding Media Convergence

The State of the Field

Author: August E. Grant

Publisher: Oxford University Press, USA


Category: Social Science

Page: 310

View: 227

On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject. Bringing together incisive work by some of the leaders in the field--including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer--editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce readers to this provocative subject and provide a strong framework for inquiry. Through its dynamic and diverse voices, this compelling anthology * outlines the various types of convergence and their theoretical underpinnings * presents real-world case studies that show convergent journalism in action * investigates the democracy of weblogs * provides insight into convergence by applying feminist theory, organizational culture, and management theory * concludes with a discussion of the future of convergent journalism These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook, Principles of Convergent Journalism, and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media--and the transformations that will affect us all.

Media Convergence

Author: Dwyer, Tim

Publisher: McGraw-Hill Education (UK)


Category: Social Science

Page: 218

View: 512

This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation.

European Media Law

Author: Oliver Castendyk

Publisher: Kluwer Law International B.V.


Category: Law

Page: 1379

View: 194

Supplies an in-depth commentary on EU media law, with detailed analysis of all important legislation and court decisions. It leads European lawyers with vast knowledge and practical experience of media law provide detailed expert commentary.

Digitalization: The Consumer in the Digital Age, E-commerce and Asymmetric Information, Chances and Risks for Small and Midsize Companies in the BtoC Retail Business

Author: Marc Wiefel

Publisher: GRIN Verlag


Category: Business & Economics

Page: 189

View: 121

Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Business Management, Corporate Governance, Comenius University in Bratislava (Management), language: English, abstract: The present work explores the impact of the global megatrend of digitalization on the business model of small and midsize companies, especially on retail. Fundamentally, the revolutionized search and purchasing behavior of consumers is in the center of the analysis. Businesses around the world need to adapt to the digital consumer, otherwise they will simply be consolidated. The core question this work tries to answer, is the further development of online purchase behavior, precisely the hypothesis, that only online purchase will stagnate or even slow down for certain product categories. In order to have a better understanding of the current situation among small and midsize companies on the knowledge about digitalization, an online survey with more than 100 participating leaders from retail companies has been executed. The main part for discussing the hypothesis is based on the model of asymmetric information between buyers and seller, the Principal Agent Theory by Georg Akerlof. Information asymmetry is the key to understand different aspects that impact on e-commerce. Key leavers (selected) to influence information search and purchase are big data, social isolation, cyber crime and aggressive marketing. One of the conclusions is, that The Principal Agent Theory, developed quite a long time before digitalization began, is still valid and there are different pros and cons in “the old” and the digital world, in regard to asymmetric information. Truly digitalization is unstoppable, but for certain products and industries, online purchase behavior will stagnate or decrease. The model of asymmetric information permits clear recommendations and guidance for small and midsize companies to evaluate urgency to adapt digital consumer purchase behavior. Key words: digitalization, e-commerce, digital convergence, information asymmetry, Principal Agent Theory, digital consumer, omni-channel retail

Bioart and the Vitality of Media

Author: Robert E. Mitchell

Publisher: In Vivo: The Cultural Mediatio


Category: Art

Page: 168

View: 748

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage or retrieval system, without permission in writing from the publisher.

Computers Are Your Future

Author: Bill Daley

Publisher: Prentice Hall


Category: Computers

Page: 439

View: 774

Computers Are Your Future, Introductory 9 e provides complete technology reference without being overwhelming. Extensive images paired with a definition-driven format supply the reader with a practical approach to computers.Includes chapters on computers and computing, internet, wired and wireless communication, system and application software, networks and privacy. Contains an acronym finder and Concept Tips at the end of each chapter.Ideal for students and professionals seeking a comprehensive computer technology reference

Computers Are Your Future 2006

Author: Bill Daley

Publisher: Prentice Hall


Category: Business & Economics

Page: 541

View: 323

Now available in two versions rather than three, this introduction to computers book is one that users will engage with -- maintaining the encyclopedic approach in the popular magazine style. It is refreshing, accurate, and easy to learn from-written to today's reader. The Eighth Edition moves the emphasis to connectivity and includes loads of new research to ensure that the statistics in the book are current. This edition emphasizes emerging technologies while de-emphasizing older technologies. The Complete version is chapters 10-14 of the Introductory version (with one Spotlight at the end on Emerging Technologies). Covers Careers and Certification, Programming, Databases and Information Systems, Systems Analysis and Design, and Enterprise Computing. For anyone wanting a basic knowledge of computers to apply to their jobs or lives.

Computers in Your Future 2004

Complete edition

Author: Bryan Pfaffenberger



Category: Computers


View: 205

Korean Journal of International and Comparative Law




Category: Comparative law


View: 659

Media Policy

Convergence, Concentration & Commerce

Author: Euromedia Research Group

Publisher: SAGE


Category: Language Arts & Disciplines

Page: 240

View: 242

The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication. The main themes of media policy analysis today are convergence, concentration and commercialization, and abundance through digitalization. Although media policy has changed drastically in its concerns and forms, the authors here argue that the need for an effective public communication policy in our `information society' is as pressing now as it ever was.

Philippine Communication Today

Author: Crispin C. Maslog



Category: Communication

Page: 484

View: 613

Rethinking Civilization

Resolving Conflict in the Human Family

Author: Majid Tehranian



Category: Political Science

Page: 230

View: 133

This new volume offers an alternative view of human civilization in a globalizing age, exploring the uneven pace of development of human societies, particularly in the last two centuries, and arguing that this is leading to a global civil war.

Converging Media, Diverging Politics

A Political Economy of News Media in the United States and Canada

Author: Mike Gasher

Publisher: Lanham, Md. : Lexington Books


Category: Language Arts & Disciplines

Page: 344

View: 852

What purpose does the news media serve in contemporary North American society? In this collection of essays, experts from both the United States and Canada investigate this question, exploring the effects of media concentration in democratic systems. Specifically, the scholars collected here consider, from a range of vantage points, how corporate and technological convergence in the news industry in the United States and Canada impacts journalism's expressed role as a medium of democratic communication. More generally, and by necessity, Converging Media, Diverging Politics speaks to larger questions about the role that the production and circulation of news and information does, can, and should serve. The editors have gathered an impressive array of critical essays, featuring interesting and well-documented case studies that will prove useful to both students and researchers of communications and media studies.

Creating Local Television

Local and Community Television Under the Restricted Services Licenses

Author: Dave Rushton



Category: Local mass media

Page: 78

View: 767

This is an introduction to the new television licence, offering insights into how new community and public information services using text, interactive teletext and audio can run alongside more conventional local television programmes.

Media of Mass Communication

Author: John Vivian

Publisher: Allyn & Bacon


Category: Performing Arts


View: 927

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