Business Opportunities in an Era of Demographic Change
Author: Florian Kohlbacher
Publisher: Springer Science & Business Media
Category: Business & Economics
TheSilverMarketPhenomenon In the developed countries, the dominant factor in the next society will be something to which most people are only beginning to pay attention: the rapid growth in the older po- lation and the rapid shrinking of the younger generation. Peter F. Drucker The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. As a matter of fact, this is true both for a number of industrialized nations as well as for certain emergingeconomies.However,even thoughthis crucial issue has recently started to attract the attention of scholars, business leaders, and politicians, research on the implications of the demographic change on businesses is still in its infancy. Most accounts of the so-called demographic “problem” deal, as the term already suggests, with the challenges and threats of the demographic development. These discussions feature, for example, the shrinking workforce, welfare effects, social con?icts, etc. At the same time, chances and opportunities are often neglected. The emergence of new markets, the potential for innovations, the integration of older people into jobs and work places, the joy of active aging, and their varied roles withinsociety arejust a fewexamplesofhowwhat at ?rst sight appearsto bea crisis could be turned into an opportunity. All in all, countries and industries are reacting very differently – from still neglecting to proactively looking for and developing solutions.
The media are now redundant. In an overview of developments spanning the past seventy years, Siegfried Zielinski’s [ . . . After the Media] discusses how the means of technology-based communication assumed a systemic character and how theory, art, and criticism were operative in this process. Media-explicit thinking is contrasted with media-implicit thought. Points of contact with an arts perspective include a reinterpretation of the artist Nam June Paik and an introduction to the work of Jake and Dinos Chapman. The essay ends with two appeals. In an outline of a precise philology of exact things, Zielinski suggests possibilities of how things could proceed after the media. With a vade mecum against psychopathia medialis in the form of a manifesto, the book advocates for a distinction to be made between online existence and offline being.
Focused on building linguistic skills and comprehension through creative introductions to contemporary life and cultures in German-speaking countries, WIE GEHT'S? Ninth Edition is the clear choice to prepare your students to communicate in German in your classroom and beyond! Now in its Ninth Edition, WIE GEHT'S? remains to be one of the most popular introductory German programs in the country. Both authors are native Germans and not only expose students to the German language, but encourage cultural awareness and the acquisition of a functional vocabulary that effectively prepares them to continue their study of German. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.