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Advertising Strategy

Creative Tactics From the Outside/In

Author: Tom Altstiel

Publisher: SAGE

ISBN:

Category: Social Science

Page: 389

View: 426

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

American Bookseller

Author:

Publisher:

ISBN:

Category: Booksellers and bookselling

Page:

View: 702

Billboard

Author:

Publisher:

ISBN:

Category:

Page: 144

View: 925

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Cars and Parts

Author:

Publisher:

ISBN:

Category: Automobiles

Page:

View: 500

Billboard

Author:

Publisher:

ISBN:

Category:

Page: 130

View: 909

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Bookseller

Author:

Publisher:

ISBN:

Category: Bibliography

Page:

View: 675

Vegetarian Times

Author:

Publisher:

ISBN:

Category:

Page: 120

View: 779

To do what no other magazine does: Deliver simple, delicious food, plus expert health and lifestyle information, that's exclusively vegetarian but wrapped in a fresh, stylish mainstream package that's inviting to all. Because while vegetarians are a great, vital, passionate niche, their healthy way of eating and the earth-friendly values it inspires appeals to an increasingly large group of Americans. VT's goal: To embrace both.

Billboard

Author:

Publisher:

ISBN:

Category:

Page: 84

View: 817

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Vegetarian Times

Author:

Publisher:

ISBN:

Category: Vegetarianism

Page:

View: 702

Quill & Quire

Author:

Publisher:

ISBN:

Category: Book industries and trade

Page:

View: 161

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