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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.
Master timeless techniques, explore new forms, dig and process your own clay
Author: Melissa Weiss
Publisher: Rockport Publishers
Category: Crafts & Hobbies
In Handbuilt, A Potter's Guide, pottery expert Melissa Weiss shows you the basics of crafting without a wheel, how to harvest and work wild clay, and using natural glazes. Handbuilt pottery is the perfect way for new potters to dive into this unique medium because it doesn't require access to a potter's wheel. In Handbuilt, A Potter's Guide, Melissa Weiss takes an organic approach to harvesting and working with local clays, and even shows you how to mix your own glazes to use on functional pottery for use at home. Students of pottery the world over have traveled to North Carolina to attend Weiss's classes. Now you don't have to! In this book, Melissa provides you with a solid course on slab and pinch-pot techniques that allow beginning students to master the basics and progress through finished wares. Looking to go a little deeper? Melissa also offers her unique knowledge of how to dig and process local clays for use in pottery, and for the techniques she has developed for creating unique glazes with ash, salt, and other dry materials. Melissa will also introduce you talented contemporary potters, who will share their work, tips, advice, and techniques. Learn the basics of handbuilding and more with this engaging guide.
This handy, well illustrated guide covers all aspects of patient examination. Carry this practical text with you so you can review the questions you should include as part of your history taking, the examination techniques you should use for different body systems and the presenting signs of common disorders. The new fourth edition includes over 130 colour illustrations as well as text boxes to aid revision and help in daily clinical duties. The history-taking and examination coverage will be invaluable to students faced with real-life patients for the first time by highlighting the most things to remember The signs & symptoms sections describe the most important diseases associated with each body system The various icon boxes highlight and summarise information on a range of issues relevant to history and examination: the elderly, emergency situations, Questions to Ask, etc Colour photographs depict the clinical manifestations as they present in real-life and ‘real-life’ examination techniques Colour diagrams clarify examination technique • Fully updated in line with the accompanying textbook Clinical Examination • Increased emphasis on patient communication, especially in the general practice setting • Two new authors join the team bringing additional expertise to the Pocket Guide