Sell more products, more profitably, more often!Selling Outside the Box-Part 1 and Selling Outside the Box-Part 2 are practical and motivational sales guides, created to help you excel in your sales career within the office equipment industry.Learn how a great Sales Representative with an inferior product will always outperform a poor Sales Representative with a superior one. And how developing the right mindset and work processes will help you to consistently succeed in the highly competitive office equipment industry.Whether you are selling a color printer, multifunction copier or a complete software solution which includes multifunction hardware ( print / copy / fax / scan ) these sales guides effortlessly guide the reader from basic through to advanced selling skills in an easy to read format. Numerous practical industry examples are extensively used throughout both Part 1 and Part 2 which benefit both experienced and new entrants to the industry.Forge ahead of your competition.
The Life and Legacy of Writer Mona Gould, the Grandmother I Thought I Knew
Author: Maria Meindl
Publisher: McGill-Queen's Press - MQUP
Category: Biography & Autobiography
Years later, Maria took on the daunting task of sorting through Mona's mountain of papers to create an archive for the University of Toronto's Fisher Rare Book Library. The chaotic state of the boxes reflected Mona's flamboyant and demanding personality, yet they also drew an important picture of the life of a Canadian freelancer in the twentieth century. Mona had begun publishing poetry and features in newspapers in the 1920s and published three books of poetry in the 1940s. In the 1950s, at a time when many women were retreating from the public sphere, she had a successful radio career. Her later journals and letters recount, in agonizing detail, a downward spiral into self-doubt, poverty, and addiction. Maria soon discovered that the truth of Mona's life was even more fascinating than her stories. Outside the Box brings to life a thinly documented era in Canadian letters through the story of one passionate and conflicted woman. It also charts the journey of an unwilling archivist, coming to terms with family secrets, forgotten history, and the stories that are never told.
Levine delivers a delightful fable that tackles the issue many salespeople face daily in their hearts they hate to sell. It instantly engages anyone who sells with the story of a young business student and her struggle to learn a way to sell with ease.
Discover the Secret to Winning Over Your Wealthiest Prospects
Author: Stephen KRAUS
Category: Business & Economics
Based on unprecedented research, The New Elite took a behind-the-scenes look at America’s most powerful and influential class—what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers—based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton—Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers...and become rich themselves.
Do you know how to sell yourself in the room? It's a business skill that is equally, if not more important than the actual artistic performance. They don't teach it to you in High School or even College, but you can learn itAnd if you want to perform on Broadway, you must. Selling yourself to casting directors, agents, managers, producers, directors, choreographers, composers, and music supervisors can be done if you know how to "pop in the room." In SELLING YOURSELF, you will learn exactly how to do this and the #1 Secret behind how all Business truly works and things are sold. (and this absolutely includes selling Yourself!) You will also gain a clear understanding of how to control a room and practice specific exercises to prepare for many various stressful and often "deal-breaker" audition and agent situations. Finally, you will learn precisely what a "sales pitch" is and create one that is 100% uniquely YOU, which can be used over and over for many years. It will not only entertain as it brings warmth into the room, it will also help you close the sale every time
Today more than ever, the biggest thing that separates you from your competitors is you. According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity. The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include: ? managing conversational dynamics ? influencing the customer's buying criteria ? justifying costs ? creating curiosity about your product
In a slow real estate market, selling your house can be difficult– especially if you owe more on your mortgage than your house is worth. In times like these, it's not enough to simply list your home and wait; you actually have to sell your home. This practical, important book shows you how to use marketing techniques, advertising, repairs and upgrades, home staging, and other creative, effective tactics to get your house sold fast— no matter how bad the market is.
The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)". This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, ...If you want to sell and succeed today...you must develop new strategies and new tactics that reflect the realities of these times – our times.” In fact, this summary suggests that great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. It encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life. Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "How To Sell When Nobody's Buying" and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.
It was a time when there were no rules governing the sale of tax free bonds. From 1971 until 1973 I was part of group known as the "Memphis Bond Daddies". We sold tax free, bearer bonds over the phone. Our home base was Pensacola, Florida. The deregulation of the stock brokerage business in the 1970's and the huge bear market made it so that brokers could not sit behind their desks waiting for the phone to ring. They had to adapt the "cold calling" techniques perfected by the bond daddies. Today huge investment banks have managed us out of our retirement funds. Trillions have been lost, and like in the days of the bond daddy, no one will go to jail. Insurance companies sell insurance without anything to pay claims. The smart guys on Wall Street believe, if they don't get caught, it must be legal. Lawmakers get their lifeblood contributions from big firms and big banks. The regulators are young lawyers, looking to get a big paying job with the firms they are regulating. This is the account of my three years as a "Bond Daddy", and how we started it all.
Best Practices and Effective Strategies in Visual Merchandising
Author: Judy Bell
Publisher: Bloomsbury Publishing USA
Category: Business & Economics
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Written for both beginners and experienced collectors, this antiques guide provides descriptions of some of the more prized antiques and collectibles, and explains how to find them and how to resell them. How can you recognize depression glass? How do you find valuable antiques at garage sales? And how can you get into the antiques business yourself? Buying & Selling Antiques is the perfect resource for the antiques dabbler, the garage-sale lover, the knick-knack admirer. Written for both beginners and experienced collectors, this guide provides descriptions of some of the more prized antiques and collectibles, and explains how to find them an how to resell them. The authors offer insiders' tips on cleaning and repair, auction strategies, how to set up displays and how to find the best markets for your wares. Buying & Selling Antiques and Collectibles is the indispensable guide for those who plan to start their own antiques business or who hope to make a little money from their hobby.
The Hanan Formula for High-Margin Sales at High Levels
Author: Mack HANAN
Category: Business & Economics
“A major breakthrough in the way goods and services [are] sold. When Mack Hanan speaks, we should all listen—really listen.” – Selling Magazine Do you sell products or services? It doesn’t matter: What you’re really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded with the fruits of a long-term business relationship. For 40 years, Mack Hanan’s Consultative Selling has empowered countless sales professionals to reap maximum success, and the Eighth Edition is here to take them—and you—to the next level, with brand new sections on: Creating a two-tiered sales model to separate consultative sales from commodity sales • Building and using consultative databases for value propositions and proof of performance • Studying your customers’ cash flows to win proposals • Using consultative selling strategies on the Web • Coping with—and reversing—the inevitable “no” Consultative Selling is packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics that will make your customers’ competition—and your own rivals—irrelevant.
The Moves and Mayhem Behind Selling Your Way to the Top as Told by 34 Industry Leaders
Author: Robert L. Shook
Publisher: Entrepreneur Press
Category: Business & Economics
Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.
Party Planning, Cooking Classes, Gift and Bath Products, Plus-Sized Clothing, Educational Toys and G
Author: Entrepreneur Press
Publisher: Entrepreneur Press
Category: Business & Economics
Are you inventive? Fun? Have you been called a kid at heart? If so, let us introduce you to an up-and-coming, fresh-faced market with unbelievable purchasing power—meet today’s kids! An ever-growing market, kids offer a world of business possibilities for inspired entrepreneurs like you! From party planning and gift products to cooking classes and clothing, Entrepreneur covers the hottest businesses within the flourishing kid-focused industry. Providing insider advice, tips and tricks along the way, our experts take you step by step and show you how to discover your specialty, legally and financially establish your business, manage day-to-day operations and so much more! Learn how to: • Discover your specialty within one of five hot areas of interest—party planning, cooking classes, gift and bath products, plus-sized clothing, educational toys and games • Choose the best location and sales avenues to effectively reach your consumers • Efficiently manage inventory and supplies for easy order fulfillment • Create a support staff who help you succeed • Use effective marketing and advertising tools to gain exposure and get the word out • Build positive customer and vendor relationships • Plan for future growth Kids are spending record amounts of their own money—grab your share of this multi-billion-dollar market today!
Build a bulletproof portfolio with advice from a top marketexpert Doug Kass on the Market: A Life on TheStreet™ provides investment advice and guidance from one of the mostrenowned traders in the world. Author Doug Kass distills his yearsof experience as a hedge fund manager and infamous short seller toshare the theory, technique, and intuition that built hisreputation and his portfolio. Anecdotes about interactions withWall Street's most famous names, including Buffett, Cramer, andCooperman, highlight tricks of the trade, essential value investorinsight, and the secrets to being a smart short. Doug Kass's reputation as a savvy investor is well-earned andwidely recognized. His work on Wall Street gained him heavyweightstatus, and the friendship, the respect, and the ear of some of thebiggest names in finance. As a CNBC regular and 2013 Buffet Bear,Kass is widely known as a trusted source of wisdom and profitableinsight. In Doug Kass on the Market, readers learn valuablelessons that that will help them make smarter investment decisions.Kass lists the most important things to know when evaluating apossible long or short investment, and explains the things you'renot doing to optimize your portfolio. Topics include: Going against the grain Data versus instinct Valuation, bubbles, and momentum Interest rates, inflation, and the Fed The book also describes how to short a stock properly withoutlosing out and discusses the C-suite conversations that fundmanagers would never tell a lay shareholder. Kass's record provesthe value of his acumen, and this book contains a comprehensiveaccount of his talent and techniques. All investors deserve achance at a more robust portfolio, and Doug Kass on theMarket provides the information and guidance that can make thathappen.
How to Sell Your Crafts Locally, Globally, and Online
Author: Kari Chapin
Publisher: Storey Publishing
Category: Crafts & Hobbies
Make money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you’ve always craved.
How to Survive Each Day and the Rest of Your Life.
Author: Philip J. Cassidy
Publisher: Balboa Press
Here is an opportunity for you, as a young adult to quickly learn how to deal with most aspects of life in the world outside your home and school environment. To the average adult, most of this information is 'common sense' and this is the information that adult role models want to give their children, but do not have the time in their busy lives to do so. As a young adult, THESE are the skills that you need to learn quickly in order to deal with life's hurdles. No one ever writes this information down for you until now. Even AFTER reading this book you WILL still make mistakes in your life, but hopefully you have learned enough from this book that they are only small mistakes, and not cost you too much time or money.