This Aesop's Fable has been re-imagined as part of a social venture project to raise money for literacy charities. DERT works with emerging designers to create unique, customized books. Each DERT book features the design and conceptual artwork created by graphic design students."The Peacock" is a fable that imparts the reader with a message of self-worth. A peacock may be beautiful, but that is not the only quality worthy of praise; everyone is special and talented in his or her own way.Aesop's Fables are a collection of stories credited to Aesop, a slave and storyteller who lived in ancient Greece from 620 - 560 BC. A keen observer of both animals and people, Aesop used the qualities and natural tendencies of animals to focus on human traits and wisdom within his stories. Each fable has an accompanying moral to be learned from the tale. Far from child-like moral lessons one would expect, these fables are also seen as clever jokes and witty one-liners that result in bite size pieces of wisdom for daily life.