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The Definitive Guide to Infusionsoft

How Mere Mortals Increase Traffic, Leads, Prospects, Sales, Testimonials, E-Commerce & Referrals with the World's Most Powerful Small Business Sales & Marketing Automation Software

Author: Cindy Zuelsdorf

Publisher: Sales Whisperer Press



Page: 705

View: 743

Updated January 2019, includes a free electronic version of the book as a PDF (a $29 value) and includes an index. The Definitive Guide to Infusionsoft is part user guide, part case studies, part helpful tips from successful end users, Infusionsoft Certified Consultants and Infusionsoft Marketers of the Year. All of the information has been compiled to help the average user get the most out of this powerful sales and marketing automation platform that combines CRM functionality with email marketing, E-Commerce and Affiliate Marketing. Infusionsoft's unique ability to empower you to segment your prospects and clients so you can send timely, relevant sales and marketing messages to them is how they could promise to double your sales. However, that promise was too dramatic so they now tell you to "Automate. Integrate. Celebrate." That really is the key. Like Henry Ford, the local business owner will never be able to truly celebrate and enjoy success until they implement some form of automation. When you follow the Infusionsoft Perfect Customer Lifecycle to you build your Marketing Automation Plan you will soon be enjoying that success. With this book, you'll be automating, integrating and celebrating that much faster. Good selling.

No B.S. Guide to Maximum Referrals and Customer Retention

The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

Author: Dan S. Kennedy

Publisher: Entrepreneur Press


Category: Business & Economics

Page: 281

View: 131

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

Ultimate Guide to Facebook Advertising

How to Access 1 Billion Potential Customers in 10 Minutes

Author: Perry Marshall

Publisher: Entrepreneur Press


Category: Business & Economics

Page: 421

View: 569

NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Infusionsoft Mastery

The Definitive Best Practices and Strategic Implementation Guide

Author: Troy Broussard

Publisher: Createspace Independent Publishing Platform



Page: 222

View: 730

NOTE: The book also includes free online access to additional tutorials, videos and trainings exclusively for book owners. Book Description Infusionsoft Mastery is the culmination of years of in the trenches work, research, experimentation and, yes, many blunders along the way! The goal of this book is simp≤ to help all Infusionsoft users, regardless of experience level, take advantage of the Best Practices I have uncovered. You'll find Best Practice guidance on the following topics: The Ideal Welcome Campaign Campaign Design and Wireframing Email Engagement Effective Tagging Simple Tracking Campaign Building Custom Field Usage Setup and User Management Order Processing The Mindset of Automation and much, much more... Is This Book Right For You? If you are looking for in-depth guidance, structure and Best Practices advice for how to get the most out of Infusionsoft, then yes, it is definitely for you, regardless of your experience level. If, however, you are looking for a "how to" book with step-by-step screen shots, then no, this book is probably not for you. As there are other books already on the market giving you detailed "how to" instructions, this book takes the approach of focusing on strategy, implementation and industry Best Practices. This book provides the benefit of thousands of hours of Infusionsoft training, implementation and client consulting work distilled down into practical real-world business advice. Supplemental Content Infusionsoft is a software platform and, as such, the interface is constantly changing and being updated. That is why the author provides additional supplemental training, videos and tutorials online. The intent was to not try and put things into the book that would immediately become out of date at the next Infusionsoft update, but rather keep the book focused on core strategy and implementation. The supplemental content is updated frequently to make sure that it stays in sync with the software.

80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

Author: Perry Marshall

Publisher: Entrepreneur Press


Category: Business & Economics

Page: 240

View: 937

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Failure is Obsolete

The Ultimate Strategy to Create Recurring Success in Your Business and Your Life

Author: Benji Rabhan

Publisher: Morgan James Publishing


Category: Business & Economics

Page: 172

View: 282

A data-driven way to make smarter decisions every day: “One of the smartest conversion guys I know” (Perry Marshall, author of The Ultimate Guide to Google AdWords). Failure Is Obsolete reveals an easy-to-use formula for testing high-risk ideas in a low-risk environment, providing increased likelihood of success before you waste a lot of time and money moving in the wrong direction. Be more confident in your business decisions—from creating new products to hiring employees and launching new marketing campaigns—as well as personal decisions like dating or choosing a retirement home. This useful strategy evolves from the author’s years of experience in conversion rate optimization, helping companies improve their websites and marketing funnels so they make more money. In addition, Failure Is Obsolete reveals some of Benji Rabhan’s best conversion techniques that readers can use on their own websites.

Get Rich Click!

The Ultimate Guide to Making Money on the Internet

Author: Marc Ostrofsky

Publisher: Simon and Schuster


Category: Business & Economics

Page: 272

View: 955

The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money—and lots of it—online. If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!

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