WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com
Tight and Loose Cultures and the Secret Signals That Direct Our Lives
Author: Michele Gelfand
Category: Social Science
A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an engaging writer with intellectual range” (The New York Times Book Review), takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference—how tightly or loosely we adhere to social norms. Just as DNA affects everything from eye color to height, our tight-loose social coding influences much of what we do. Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand’s women have the highest number of sexual partners? Why are red and blue states really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber’s van? Why does one spouse prize running a tight ship while the other refuses to sweat the small stuff? In search of a common answer, Gelfand spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states, and nationalities, she has identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat. “A useful and engaging take on human behavior” (Kirkus Reviews) with an approach that is consistently riveting, Rule Makers, Ruler Breakers thrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.
When the winners of today can be dethroned by a surprise new entrant tomorrow, how do you ensure you stay on top? The world has changed, and the leaders of the future are those who embrace disruption and make their own rules. Rule Breaker is a manifesto for a new wave of leadership. One that operates in flatter workplaces where command and control doesn't work, and where people are entrusted with powerful purpose that grows businesses and communities. Award-winning entrepreneur, Jackie Fast, details how we have got here and why a whole new generation of workers is moving away from traditional models of work. Rule Breaker shows how you businesses like Kylie Cosmetics, BrewDog and Beats can tap into a purposeful and engaged community of talent, harnessing true diversity and collaboration. To remain a highly successful leader in a future of radical change, you need to do more than fly the flag at the top of the podium supported by those beneath you. You must join the frontline and pave the way. Throw away the rule book, encourage rebelliousness, ask questions and lead by example.
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing
A Guide to the Sociology of Crime and Rule-breaking
Author: Emeritus Professor David Downes
Publisher: Oxford University Press, USA
Category: Social Science
This is a completely revised and updated edition of Understanding Deviance, a popular and accessible introduction to the principal theories of crime and social deviance in the European and North American context. This third edition has taken into account all of the most significantdevelopments since 1995 whilst retaining the clarity and economy of presentation of earlier editions.From the reviews of the second edition:`It faced, and still faces, little competition, as an intelligent, wide-ranging and thoroughly useful insight into the development of criminological thought.' British Journal of Criminology
Five Roles and Mindsets That Ignite Positive Change
Author: Alyssa Gallagher
"Design is the rendering of intent." What if education leaders approached their work with the perspective of a designer? This new perspective of seeing the world differently is desperately needed in schools and begins with school leadership. Alyssa Gallagher and Kami Thordarson, widely recognized experts on Design Thinking, educational leadership, and innovative strategies, call this new perspective design-inspired leadership—one of the most powerful ways to ignite positive change and address education challenges using the same design and innovation principles that have been so successful in private industry. Design Thinking for School Leaders explores the changing landscape of leadership and offers practical ways to reframe the role of school leader using Design Thinking, one step at a time. Leaders can shift from "accidental designers" to "design-inspired leaders," acting with greater intention and achieving greater impact. You’ll learn how viewing the world through a more empathetic lens—a critical first step on the path to becoming a design-inspired leader—can raise your awareness of the uniqueness of your teachers and students and prompt you to question the ways in which they experience your school. Gallagher and Thordarson detail five specific roles to help you identify opportunities for positively impacting students, teachers, districts, parents, and the community: * Opportunity Seeker. Shifts from problem solving to problem finding. * Experience Architect. Designs and curates learning experiences. * Rule Breaker. Challenges the way things are "always" done. * Producer. Gets things done and creates rapid learning cycles for teams. * Storyteller. Captures the hearts and minds of a community. Full of examples of Design Thinking in action in schools across the country, Design Thinking for School Leaders can help you guide your school to the forefront of the new design + education movement, one that will move traditional education into the modern world and drive the future of learning.
A Guide to the Development and Conservation of Residential Neighborhoods with Common Open Space and Facilities Privately Owned and Maintained by Property-owners Associations Founded on Legal Agreements Running with the Land
The only official study guide for CWNA Exam PW0-100 Fully authorized by the exam developers at the CWNP program, this comprehensive study guide thoroughly covers all the topics on the CWNA certification exam. Work at your own pace through a system of lessons, scenarios, and review questions to learn the material quickly and easily. CWNA Certified Wireless Network Administrator Official Study Guide will help you prepare for the exam by showing you, step-by-step, how to implement, troubleshoot, and maintain wireless LANs. Get the only study guide endorsed by the creators of the CWNA exam and start your career as an expert wireless network administrator. Maximize your performance on the exam by learning: Wireless Standards, Organizations, and Applications Radio Frequency and Antenna Fundamentals Spread Spectrum Technologies IEEE 802.11 WLAN Design Models, Topologies, and Infrastructure Site Surveying and Network Planning Infrastructure and Client Hardware and Software Security Troubleshooting Complete Exam Coverage Comprehensive details on all CWNA exam objectives Review questions modeled after the real exam Helpful chapter summaries and key term lists Vendor-neutral coverage of wireless technologies and equipment
[TofC Cont.] Social influence: Making sense of the nonsensical, an analysis of Jonestown / Neal Osherow; Committed heart / A.R. Pratkanis and E. Aronson; What is the influence of one flower given / A.R. Pratkanis and E. Aronson -- Social relationships: A nation of hermits, the loss of community / T. DeAngelis; Laughs, rhythmic bursts of social glue / N. Angier; Up from gorilla land, the hidden logic of love and lust / R. Wright -- Prejudice, discrimination, and stereotyping: Prejudice is a habit that can be broken / B. Azar; Breaking the prejudice habit / P.G. Devine; Psychologists examine attacks on homosexuals / P. Freiberg; Crimes against humanity / W. Churchill; Gendered media, the influence of media on views of gender / J.T. Wood -- Aggression: Biology of violence / R. Wright; A violence in the blood / S. Richardson; In an angry world, lessons for emotional self-control / D. Goleman -- Helping: Roots of good and evil / Geoffrey Cowley -- Group processes: Group decision fiascoes continue, space shuttle challenger and a revised groupthink framework / G. Moorhead, R. Ference, and C.P. Neck; Blowup / M. Gladwell.
Distinctive Features of Sociology, Fifth Edition.Sociology, Fifth Edition, retains a number of highly praised features from previous editions which set it apart from other texts. All are designed to make the text as 'user friendly' as possible.Chapter Outlines - Chapter Openers - Marginal Definitions - Social Policy Issues - Sociologists at Work - Boxed Material - Summaries - Suggested Reading - Colorful Illustrations: Photographs, Graphs, Charts, and Tables - Recent Sociological Studies and Research - Inclusive Treatment of Gender, Race, and Social Class - A Global Outlook - A Balance Theoretical Approach - Writing Style - Appendix.