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University of Nike

How Corporate Cash Bought American Higher Education

Author: Joshua Hunt



Category: Education

Page: 304

View: 117

"The dramatic expose of how the University of Oregon sold its soul to Nike--and what that means for the future of academics and college sports. In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"--

The Story of Nike

Author: Aaron Frisch

Publisher: The Creative Company


Category: Juvenile Nonfiction

Page: 46

View: 353

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

Case Study - Nike's Dispute with the University of Oregon in De Wit & Meyer

Author: Katharina Klier

Publisher: GRIN Verlag



Page: 36

View: 306

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000."


The Unauthorized Story of Nike, and the Men who Played There

Author: J. B. Strasser

Publisher: Harcourt


Category: Business & Economics

Page: 682

View: 214

Reveals how six inexperienced men formed a tight-knit group that conquered the doubts of banks and stock analysts to build their sneaker empire

Political Consumerism

Global Responsibility in Action

Author: Dietlind Stolle

Publisher: Cambridge University Press


Category: Political Science

Page: 382

View: 606

Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.

Reputation Management

The Key to Successful Public Relations and Corporate Communication

Author: John Doorley

Publisher: Taylor & Francis


Category: Business & Economics

Page: 432

View: 693

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail Belmuth, International Flavors & Fragrances, Inc.; Kenneth Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi, Publicis; Steve Doyal, Hallmark; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; James Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America.

The Story of Nike

Author: Scott Hays

Publisher: Creative Education


Category: Juvenile Nonfiction

Page: 48

View: 434

Describes the origins and growth of the highly successful sporting good company, Nike, founded by Philip "Buck" Knight and internationally recognized for its "Swoosh" logo.

The Nike Effect

One Company's War on Higher Education, Organized Labor, and Clean Competition

Author: Joshua Hunt



Category: Education

Page: 320

View: 982

"In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"--

From an Idea to Nike

How Marketing Made Nike a Global Success

Author: Lowey Bundy Sichol

Publisher: HMH Books For Young Readers



Page: 128

View: 238

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Summary: Nike

Review and Analysis of Strasser and Becklund

Author: BusinessNews Publishing

Publisher: Primento


Category: Business & Economics

Page: 15

View: 450

The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There". This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Swoosh" and discover the story behind Nike's success.

No Logo 10th Anniversary Edition

Author: Naomi Klein

Publisher: Vintage Canada


Category: Social Science

Page: 528

View: 890

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

There's Nothing in the Middle of the Road but Yellow Stripes and Dead Armadillos

A Work of Political Subversion

Author: Jim Hightower

Publisher: Harper Collins


Category: Political Science

Page: 336

View: 771

Revised, and with a New Introduction by the Author "I am an agitator, and an agitator is the center post in a washing machine that gets the dirt out." --Jim Hightower Hightower is mad as hell and he's not going to take it anymore! He's also funny as hell, and in this book he focuses his sharp Texas wit, populist passion, and native smarts on America's political, economic, scientific, and media establishments. In There's Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos, Hightower shows not only what's wrong, but also how to fix it, offering specific solutions and calling for a new political movement of working families and the poor to "take America back from the bankers and bosses, the big shots and bastards." "If you don't read another book about what's wrong with this country for the rest of your life, read this one. I think it's the best and most important book about out public life I've read in years." --Molly Ivins, author of Molly Ivins Can't Say That, Can She? "When do we get to vote for Jim Hightower for president? Will somebody please tell me? When do we get to vote for Jim Hightower for president?." --Michael Moore, author of Downsize This! "Listen to Jim Hightower. His is a two-fisted, rambunctious voice unafraid to speak truth to power, eloquently and clearly...He's one of the best." --Studs Terkel

On the Ball

What You Can Learn about Business from America's Sports Leaders

Author: David M. Carter

Publisher: FT Press


Category: Business & Economics

Page: 291

View: 383

Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.

University of California Publications in Classical Archaeology

Author: University of California, Berkeley



Category: Archaeology


View: 250

University of Baltimore law review






View: 756

Globalization and the Poor

Author: Jay R. Mandle

Publisher: Cambridge University Press


Category: Political Science

Page: 157

View: 546

This goes beyond a simple viewpoint to describe policies needed to make globalization fair.

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

Author: Douglas Holt

Publisher: OUP Oxford


Category: Business & Economics

Page: 408

View: 843

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

The Advertising and Consumer Culture Reader

Author: Joseph Turow



Category: Business & Economics

Page: 443

View: 902

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society.

How to Be a Business Superhero

Prepare for Everything, Train with the Best, Make your Own Destiny at Work

Author: Sean Wise, BA, LLB, MBA

Publisher: Penguin


Category: Business & Economics

Page: 272

View: 502

This fun and accessible guide offers super advice for business success. Top venture capitalist and self- proclaimed ?comic book geek? Sean Wise reveals how to create a winning business persona through valuable strategies from great comic book icons. In this engaging and insightful guide, Wise takes readers on a guided tour through the world of superheroes and their lessons, directly relating them to essential business tactics people need to master in order to succeed in today?s workplace. Featuring modern-day examples of business icons who best illustrate superhero strategies?as well as cautionary lessons from infamous supervillains?this is the book for anyone who dreams of donning a cape instead of a suit, taking an oath instead of swearing at the copier, and seeing the big picture instead of getting mired in the daily grind.


The History of an American Idea

Author: Laura Hapke

Publisher: Rutgers University Press


Category: Political Science

Page: 202

View: 973

Arguing that the sweatshop is as American as apple pie, Laura Hapke surveys over a century and a half of the language, verbal and pictorial, in which the sweatshop has been imagined and its stories told. Not seeking a formal definition of the sort that policymakers are concerned with, nor intending to provide a strict historical chronology, this unique book shows, rather, how the "real" sweatshop has become intertwined with the "invented" sweatshop of our national imagination, and how this mixture of rhetoric and myth has endowed American sweatshops with rich and complex cultural meaning. Hapke uncovers a wide variety of tales and images that writers, artists, social scientists, reformers, and workers themselves have told about "the shop." Adding an important perspective to historical and economic approaches, Sweatshop draws on sources from antebellum journalism, Progressive era surveys, modern movies, and anti-sweatshop websites. Illustrated chapters detail how the shop has been a facilitator of assimilation, a promoter of upward mobility, the epitome of exploitation, a site of ethnic memory, a venue for political protest, and an expression of twentieth-century managerial narratives. An important contribution to the real and imagined history of garment industry exploitation, this book provides a valuable new context for understanding contemporary sweatshops that now represent the worst expression of an unregulated global economy.

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